A social media monitoring analysis of william and kate with some interesting key findings.

1. Social Media Buzz Report
Royal Wedding of William and Kate
Biel, 30. April 2011, Mike Schwede (@mikeschwede)
© 2011, Goldbach Interactive Foto (cc) flickr.com/paulsimpson1976/

2. Summary
/ Twitter is the main driver with estimated
2.2 Million Tweets in the last 3 days
/ USA, UK most active countries
/ Her Dress gets lots of buzz
/ Middleton and Kate get more Buzz than
Windsor and William
/ Great sentiment
© 2011, Goldbach Interactive Source Sysomos MAP 2

3. © 2011, Goldbach Interactive 3

4. / 66,535 forums postings
/ 69,631 news mentions
/97,709 blog mentions
/2,200,000 million tweets
in the last 3 days
/ 206,701 forums postings
/ 308,009 news mentions
/337,664 blog mentions
/3,500,000 million tweets
in the last 182 days
© 2011, Goldbach Interactive 4

5. Demographics
© 2011, Goldbach Interactive 5

6. Buzzgraph: Twitter likes Middleton
© 2011, Goldbach Interactive 6

7. Blog Buzzgraph: More differentiated
© 2011, Goldbach Interactive 7

8. Topic Share of Voice
© 2011, Goldbach Interactive 8

9. Share of Voice of the couple
© 2011, Goldbach Interactive 9

10. Share of Voice: Windsor vs. Middleton
© 2011, Goldbach Interactive 10

11. Mention ranking of the royal family
© 2011, Goldbach Interactive 11

12. Good Sentiment Trend about Kate, William, Wedding
© 2011, Goldbach Interactive 12

13. Sentiment Trend Kate Middleton
© 2011, Goldbach Interactive 13

14. GOLDBACH INTERACTIVE (Schweiz) AG Mike Schwede
Mattenstrasse 90, 2503 Biel/Bienne Director Competence Centre Social Media
Seestrasse 39, 8700 Küsnacht Member of Group Operational Board
www.goldbachinteractive.com
Mobile +41 78 600 88 82
mike.schwede@goldbachinteractive.com
twitter.com/mikeschwede
GOLDBACH MOBILE (Schweiz) AG
Mantelgasse 10, 8008 Zürich
www.goldbachmobile.com
© 2010, Goldbach Interactive
Merci.