2005-2008 TALC Strategic Plan

GREAT COMMUNITIES • WORLD CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND COMMUNITY HEALTH • GREAT COMMUNITIES • WORLD
CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND COMMUNITY HEALTH • GREAT COMMUNITIES • WORLD CLASS TRANSPORTATION • TRANS-
PORTATION EQUITY AND COMMUNITY HEALTH • GREAT COMMUNITIES • WORLD CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND COM-
MUNITY HEALTH • GREAT COMMUNITIES • WORLD CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND COMMUNITY HEALTH • GREAT COM-
MUNITIES • WORLD CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND COMMUNITY HEALTH • GREAT COMMUNITIES • WORLD CLASS
TRANSPORTATION • TRANSPORTATION EQUITY AND COMMUNITY HEALTH • GREAT COMMUNITIES • WORLD CLASS TRANSPORTATION • TRANSPORTA-
TION EQUITY AND COMMUNITY HEALTH • GREAT COMMUNITIES • WORLD CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND COMMUNITY
HEALTH • GREAT COMMUNITIES • WORLD CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND COMMUNITY HEALTH • GREAT COMMUNITIES •
WORLD CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND COMMUNITY HEALTH • GREAT COMMUNITIES • WORLD CLASS TRANSPORTATION

TRANSPORTATION AND LAND USE COALITION
• TRANSPORTATION EQUITY AND COMMUNITY HEALTH • GREAT COMMUNITIES • WORLD CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND
COMMUNITY HEALTH • GREAT COMMUNITIES • WORLD CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND COMMUNITY HEALTH • GREAT

Strategic Plan: 2005-2008
COMMUNITIES • WORLD CLASS TRANSPORTATION • TRANSPORTATION EQUITY AND COMMUNITY HEALTH • GREAT COMMUNITIES • WORLD CLASS

Board of Directors
Juliet Ellis

T
he Transportation and Land Use Coalition Urban Habitat
(TALC) is a partnership of over 90 environ- Debbie Hubsmith
mental, social justice, and community groups Bay Area Bicycle Coalition
working for a sustainable and socially just Bay Area. Jeremy Madsen
The 2005-2008 Strategic Plan describes TALC’s vi- Greenbelt Alliance
sion for the region, strategies and actions to realize Jeremy Nelson
that vision, and indicators to measure success. Transportation for a Livable City
The plan revolves around three broad initiatives, Margaret Okuzumi
each one encompassing specific campaigns TALC BayRail Alliance
will lead, or play a supporting role in, over the next Geeta Rao
three years. The Are We Succeeding? section includes Non-Profit Housing Assoc. of Northern CA
a chart describing how success in each campaign can Anita Rees
combine to improve the Bay Area’s quality of life, LIFETIME
protect our natural environment, and build a strong,
Roxanne Sanchez
equitable economy.
SEIU, Local 790, BART Chapter
Dick Schneider
Sierra Club
TABLE OF CONTENTS Rev. Andre Shumake
Richmond Improvement Association
TALC’s Vision ................................................................1
Jess Wendover
Great Communities Initiative ........................................3 Urban Ecology
Planning Great Communities...5
Changing the Framework for Growth...6 Stuart Cohen
Executive Director
World Class Transportation Initiative ............................7
Revitalizing Urban Transit Campaign...8
Regional Rail Campaign...9
Safe Routes to Schools and Transit Campaign...10 Mission Statement
Funding World Class Transportation Campaign...11 TALC is a partnership of over 90
Promoting Healthy, Sustainable Travel Campaign...12 groups working for a sustainable and
socially just Bay Area. We envision a
Transportation Equity and Community Health Initiative..13 region with healthy, walkable com-
Lifeline Transportation Campaign...14 munities that provide all residents with
Access to Health Campaign...15 transportation choices and affordable
Training Sessions and Capacity Building...16 housing. TALC analyzes county and
regional policies, works with com-
Are We Succeeding? Tracking Regional Benefits...........17 munity groups to develop alternatives,
and coordinates grassroots campaigns.
Organizational Structure ..............................................19

Organizational Development .......................................20

Member and Affiliate Groups.......................................21 Contact Information
405 14th Street, Suite 605
Oakland, CA 94612
printed june 2005 510.740.3150
www.transcoalition.org
info@transcoalition.org

TALC’S VISION

A
century ago, Bay Area communities were By 2030, better planning will allow all Bay Area
oriented around downtowns and transit workers to live in the region – rather than endur-
corridors. Today, many of the region’s ing grinding long-distance commutes – and will
most desirable places to live – from San Francisco’s protect our remaining open space and farms. As a
neighborhoods to Palo Alto and Petaluma – are region, we will be healthier by walking and bicy-
communities that were originally planned with cling twice as much as we do now. We will double
pedestrian-friendly streets and flexible designs that our use of transit, ensuring that our highways do
accommodate a diverse mix of homes, shops and not turn into virtual parking lots as is currently
offices, parks and open space. predicted. Great public transit and town centers
rich with services will ensure that all residents
But planning and development began to change in can easily reach job centers, schools, health care,
the 1950s when the region – like the rest of the na- child care, parks, and grocery stores. This will
tion – shifted towards low-density development that restore and maintain mobility for many youth,
turned our hillsides and farmland into endless subdi- seniors, persons with disabilities, very low-income
visions and strip malls. Today, the impacts of poorly- residents, and others who may not have access to
planned growth surround us. We sit in traffic jams a car. The $1.8 billion per year that residents save
on billion-dollar highways while we have less public by reducing their transportation costs can instead
transit service because of state budget cuts. We see be used for home ownership, higher education,
bulldozers carving up the foothills of Mount Diablo. and other purposes. (The specific outcomes we
Our youth have lost the opportunity to walk and anticipate, based on models by regional agencies,
bike safely and suffer from record levels of asthma. are described on pages 17 and 18.)
And we witness widening health and income dis-
parities between communities, in part because low- Members of the coalition strongly believe that if
income families don’t share the same level of access Bay Area residents are effectively engaged in shap-
to jobs, education, and health services. ing their communities, then they will create great
places to live, work, and play; places that meet our
The member and affiliate groups of the Transporta- needs and help create a sustainable region for our
tion and Land Use Coalition (TALC) believe that children and grandchildren.
these trends do not need to be our destiny. Instead,
we envision a Bay Area with vibrant neighborhoods, Fulfilling TALC’s vision will require a fundamental
a healthy environment, and a strong economy that shift in public policies and investments, but we be-
benefits all communities. We believe that effective lieve that shift has already begun.
regional government and engaged residents will
support development where it makes the most
TALC’s Effectiveness
sense: in compact, walkable neighborhoods near
In 1997, groups from throughout the Bay Area
high-quality transit.
realized that only by working together could they
Improving the way we grow and invest public overcome the powerful forces and institutional in-
funds can have substantial benefits for all of us. ertia that prevent effective regional planning. They

TALC’S VISION 1

formed the Transportation and Land Use Coalition, Creating a Sustainable Future
which has grown to include over 90 environmental, TALC’s 2005-2008 Strategic Plan was developed
social justice, and community groups. with our coalition partners over the course of a
year. It identifies new opportunities and proposes
TALC members work together to analyze county specific goals and objectives on two of our long-
and regional policies and investments, and de- standing initiatives: Transportation Equity and
velop effective, implementable alternatives. These Community Health (TEACH) and World Class
alternatives form the primary recommendations Transportation.
in TALC’s highly-regarded reports. For example,
the 120-page World Class Transit for the Bay Area, This plan also launches the new Great Communities
developed after a year of analysis and consultation Initiative, an unprecedented partnership of leading
with coalition members, offers a bold new approach regional nonprofits. This initiative seeks to capital-
to fixing our transportation system. The report ize on the window of opportunity that will open as
identified $12 billion of projects that can create a the region begins planning for over 100 new transit
fast, convenient, and affordable transit system by stations.
maximizing the potential of our existing road and
rail network. World Class Transit and other TALC These new transit investments, combined with the
reports generate headlines, raise public awareness, financial viability of developing near the 305 exist-
and lay the groundwork for the coalition’s long- ing stations and transit corridors, offers the Bay Area
term initiatives. a unique opportunity to grow smarter. The Great
Communities Initiative will provide residents with
TALC has won substantial victories by uniting di- tools to engage in planning for neighborhoods near
verse constituencies behind policies that promote transit, so that development improves the quality
both environmental sustainability and social eq- of life for existing residents while providing great
uity, and by coordinating community outreach and places for our children to live. The initiative will
strategic media campaigns. From 2000 to 2004, also meet head-on the challenge posed by potential
voters in the Bay Area approved 11 transportation displacement of existing residents and prioritize the
initiatives that collectively allocate $12 billion, or development of homes that are affordable to people
three-quarters of their funding, for public transit of all incomes.
expansion and operations. These measures also con-
tain over $800 million for other programs initially Working together over the past eight years, TALC
proposed in the coalition’s platform, such as safe and its members helped to fundamentally shift
transportation for children, incentives to build af- regional transportation priorities – but creating a
fordable homes near transit, and funding to connect framework for growth that focuses on long-term
low-income communities with jobs and services. sustainability is an even greater challenge.
TALC played a central role in developing and build-
ing support for a number of these initiatives, includ- To meet it we will need to develop and communicate
ing four county sales tax renewals and Regional a vision of great communities as the fundamental
Measure 2, the one-dollar bridge toll increase to component of a sustainable region. Of course it will
fund public transit. take more than a vision; to overcome long-standing
obstacles it will take well-developed strategies that
TALC is now recognized nationally as one of the unite instead of divide us and it will require giving
most effective regional coalitions working on trans- residents and community leaders the tools to effec-
portation and growth issues. The coalition’s success tively engage in local and regional decisions.
has garnered awards from the Bay Area Air Quality
Management District, Senator Barbara Boxer, the We invite you to read on, to contact TALC’s staff
National Neighborhood Coalition, and the Cali- and Board of Directors with questions or sug-
fornia Association of Nonprofits, among others. gestions, and to join us in our efforts to create a
healthy, accessible, environmentally sustainable,
and socially just Bay Area.

2 TALC’S VISION

Great Communities Initiative
P
iecemeal and poorly planned who live close to transit stations are five times more
growth continues to plague the Bay likely to use transit than others living in the same
Area, whether bulldozing farms and city. A recent study showed that by 2025 there will
hillsides for tract housing or building large be consumer demand for an additional 550,000
strip malls near transit. Unless we change homes near transit.
current growth patterns: over the next 25
years fewer than one in four This demand is being stalled by an array of forces,
new homes will be built near such as outdated zoning codes that prohibit tradi-
transit; over 200,000 additional tional main streets and state fiscal policies that push
residents will have to live outside the cities to chase sales tax revenues instead of provid-
region and endure a grinding daily ing homes. Most importantly, few citizens are ac-
commute to work here; and lower- tively engaged in planning their communities, and
priced housing will tend to be they often oppose new construction that appears to
located at the edge of the re- be thrust upon them without providing benefits to
gion, far from jobs and in com- the community.
munities that require families TALC’s Great Communities Initiative will bring
to have a car for every driver. together leading regional organizations to shift
Where driving a car is the toward more sustainable and equitable planning
only option, people walk for our common future. Only with a major new
less, weigh more, and initiative will we be able to provide residents with
fare worse on a variety of the tools and information they need to participate
health outcomes. effectively in planning their own communities. We
It doesn’t have to be this way. need to ensure that planning identifies the assets
residents value as well as areas where communities
Over the next five years the Bay Area will have a can be improved. When planning involves strong
once-in-a-generation opportunity to stop poorly community participation and leads to new services,
planned growth and make better decisions about such as child care and health care, that directly ben-
what, where, and how to build next. Areas within efit neighborhoods, local residents will feel a sense
a half-mile radius of transit stations, called station of ownership and support these plans.
areas, represent the Bay Area’s best hope to provide
safe, affordable homes in walkable neighborhoods. This Great Communities Initiative has two pri-
mary efforts:
The opportunity is there. In addition to the region’s
existing 300 rapid transit stations and transit corri-  The goal of the Planning Great Communities
dors, new mass transit investments will add another effort is to vastly increase the quality of com-
100 new stations. This infusion of investment will munity participation in planning near station
spur over 75 new community plans and hundreds areas.
of new proposed developments in neighborhoods  In Changing the Framework for Growth, TALC
near transit. Living in these neighborhoods, resi- will work with our partners to ensure regional
dents can have easy walking and transit access to and state agencies reward good planning and
jobs, child care, shopping, health care, education, prioritize established communities for infra-
and the Bay Area’s beautiful open spaces. People structure funding.

GREAT COMMUNITIES INITIATIVE 3

GREAT COMMUNITIES INITIATIVE
Existing Transit and Planned Expansions

4 GREAT COMMUNITIES INITIATIVE

PLANNING GREAT COMMUNITIES

B
uilding a traditional town – with Coalition Strategies
homes, shops, and businesses near  In station area planning processes, alert residents to plans
transit – faces a host of obstacles. underway, hold public workshops and training sessions for
In fact, many popular neighborhoods in community groups and local elected officials, and help resi-
the Bay Area would be illegal to build dents compare plans to best practices.
today because of outdated zoning codes.  Foster local “Friends of the Transit Village” groups to sup-
Environmental reviews often focus on local port the vision of high-quality station area plans.
traffic but fail to discuss the health or trans-
 As individual developments are proposed, provide ana-
portation benefits of transit-oriented devel-
lytical tools for community groups (such as trip generation
opment. Planners are not required to assess
models) and criteria for judging individual developments.
community needs for childcare or health
facilities, parks, libraries, or healthy food.  For communities at all stages of the development process,
Most importantly, current development develop a “best practices” resource guide, publish a regu-
patterns will not meet the growing demand lar newsletter, and track station area development plans to
for homes that all people can afford. regularly update member groups about upcoming meet-
ings and events.
Desired Outcome
Half of new homes by 2030 are in walk- Measurable Objectives
able communities near transit and include  Assist residents and groups to influence at least 6 sta-
2006

homes affordable to people of all incomes. tion area plans or major individual developments.

Opportunities  Complete at least 30 workshops and training sessions,
 An unprecedented number of new rail and provide technical assistance in more than 25 com-
stations and bus rapid transit corridors munities.
By 2008

will open over the next 15 years.  Persuade at least 15 cities to adopt model ordinances
 The Metropolitan Transportation Com- that encourage walkable communities and significant
mission plans to fund local station area housing development near transit stations.
planning and require the inclusion of  Seventy-five new transit station area plans will have
minimum housing levels near transit. been adopted.
By 2015

 Putting new homes in existing devel-  More than 50% of all new housing approved between
oped areas has become more econom- 2010 and 2015 is located within a half-mile walk of
ically viable, and growing numbers of frequent transit.
retirees, singles, and young couples
are seeking walkable communities
with better transportation options. Strategic Partners
 Greenbelt Alliance
 Urban Habitat
NELSON-NYGAARD

 Non-Profit Housing Association of Northern California
 Local Government Commission
 Community foundations of the Bay Area

Key Allies
 Neighborhood associations
 Local businesses and Chambers of Commerce
Because the city of Campbell reduced the  Faith based groups
amount of mandated parking, the developer of
 Local environmental and social equity organizations
this building was able to put in a restaurant.

GREAT COMMUNITIES INITIATIVE 5

CHANGING THE FRAMEWORK FOR GROWTH

R
egional and state fiscal policies and structures lead

– URBANADVANTAGE.COM
cities to woo auto dealers and big-box retail stores
rather than provide safe and affordable places for
people to live. Tight budgets limit cities’ ability to plan for
the future and involve all residents in making better decisions
about where and how the community will grow.

STEVE PRICE
Desired Outcome
New regional and state policies facilitate rather than hinder
smart growth and help achieve the goal that half of all new
homes built by 2030 will be near transit.

Opportunities Good planning can turn auto-oriented cor-
 TALC is urging the Metropolitan Transportation Com- ridors into great places to live and shop.
mission (MTC) to require cities to plan for significant
housing near future transit stations before MTC funds
such projects.
 Senator Don Perata, Senator Tom Torlakson (who chairs
the Housing and Transportation Committee), and some of
the Governor’s appointees support smart growth practices.

Coalition Strategies
 Lead a regional campaign for MTC, Contra Costa
County, and one other county to condition transit sta-
tion funding on smart growth principles and to provide
dedicated funding for cities to create plans for the areas
around transit stations. Ensure that these jurisdictions
follow through with vigorous implementation.
 Support member groups advocating for state legislation
that promotes smart growth and reinvestment in urban
areas.

Measurable Objectives Strategic Partners
 MTC adopts a strong policy to make funding for  Greenbelt Alliance
By 2006

new transit projects contingent on plans for walkable
communities, with significant numbers of new homes Key Allies
developed within a half-mile of transit stations.  Regional environmental and
social equity groups
 MTC, Contra Costa County, and at least one other
county successfully implement policies to condition  Labor unions
transit funding on planning for enough places for  Business groups
By 2008

people to live.
 State and regional sources provide sustained funding
for planning for the areas around transit stations.
 Transit station areas become centers for new homes in
the Bay Area, providing 300,000 new places for people
By 2015

of all income levels to live. New health care, senior,
and youth facilities, branch libraries, and other services
transform these areas into community focal points.

6 GREAT COMMUNITIES INITIATIVE

World Class Transportation
Initiative
T
ALC’s seminal report, World Class Transit for the
Bay Area, offers a vision and bold approach for fix-
ing our regional transportation system. It identifies
ways to vastly improve the use of our existing transporta-
tion infrastructure, including nearly 18,000 miles of roads
and 600 miles of train tracks, with cost-effective projects
that would provide faster, more convenient, and more af-
fordable transit service.

Since World Class Transit for the Bay Area was published in
January 2000, TALC has led several broad-based efforts to
fund the projects detailed in it. Voters throughout the Bay
Area have supported many of these projects by approving
transportation sales tax measures and a bridge toll increase
that will raise over $12 billion for public transit and
$500 million for bicycle and pedestrian safety. The
recession and state budget crisis, however, have left
many projects under-funded.

TALC’s World Class Transportation Initiative contin-
ues, updates, and expands on TALC’s previous proposals,
with a focus on five objectives:

 Revitalize basic transit service in existing urban and
suburban areas in the region’s core.
 Help develop a plan to expand and integrate the region-
al rail system and secure full funding for key regional
projects.
 Obtain full funding for regional bicycle and pedestrian
safety projects.
 Develop new, equitable and stable revenue sources to
fund these programs.
 Increase the percentage of walking, bicycling, transit,
and carpooling trips through a “one-on-one” personal-
ized marketing program.

WORLD CLASS TRANSPORTATION INITIATIVE 7

REVITALIZING URBAN TRANSIT CAMPAIGN

C
uts in state and federal funding,

– PUBLIC VISION RESEARCH
combined with volatile revenues
from local sales taxes, have led
Bay Area transit agencies to raise fares,
reduce service, and cut back on mainte-
nance. These changes have hurt ridership,

DAVID VASQUEZ
which depresses farebox revenues even
further, and contributes to even deeper
cuts in service.

Desired Outcomes A photo simulation of the proposed San Francisco Bus Rapid Tran-
 Ridership is doubled on the Bay Area’s sit line on Van Ness Avenue.
bus and light rail systems between
2005 and 2030.
 Break the cycle of fare hikes and ser-  Help local communities learn about and get involved in
vice cuts caused by transit agencies’ the planning processes for Bus Rapid Transit and other
budgetary shortfalls, which dispro- bus improvement projects.
portionately hurt low-income riders.
Measurable Objectives
Opportunities  AC Transit’s BRT project has gained sufficient com-
 Bus Rapid Transit (BRT) – using munity support and funding to proceed with the first
By 2006

proven new technologies and dedi- phase of implementation.
cated lanes where feasible – has the  The NightBART and TransLink programs are fully
potential to greatly improve bus ser- operational.
vice and attract new riders, but pilot
 Stable funding for transit operations allows the agen-
projects remain under-funded.
cies to restore and expand core service.
 Three BRT projects are in the plan-  First stage of the Oakland/Berkeley/San Leandro BRT
ning stages: two in San Francisco project is opened.
(Geary Boulevard and Van Ness Av-
By 2008

 TALC and member groups, working with transit agen-
enue), and one that runs through
cies, prioritize which BRT and other bus improvement
Oakland, Berkeley, and San Leandro
projects should be built first.
(along Telegraph Avenue/Interna-
tional Boulevard/East 14th).  BRT lines with dedicated bus lanes are opened on at
By 2015

 Regional Measure 2 (RM2) funded least three of TALC’s prioritized routes.
two innovative transit projects: all-  Funding is secured for all BRT projects recommended
night bus service along BART routes in TALC’s updated plan.
(NightBART) and the TransLink uni-
versal transit fare “smart card,” which
will make it easier for passengers to Strategic Partners
ride and transfer between several Bay  TransitWorks
Area transit systems.
 Transportation Justice Working Group
 Lead and support regional and lo- Key Allies
cal efforts to secure stable operating  San Francisco advocacy groups: Transportation for
funds for transit agencies and mini- a Livable City and Rescue MUNI
mize service cuts and fare hikes.

8 WORLD CLASS TRANSPORTATION INITIATIVE

REGIONAL RAIL CAMPAIGN

T
he Bay Area has a fragmented

– CALTRAIN
passenger rail network, with poor
connections between systems and

CHUCK FOX
little agency interest in cooperation. Fur-
thermore, past extensions have often been
chosen based on political popularity in-
stead of careful and objective planning to
serve the most riders at the lowest cost.

Desired Outcomes
 An integrated rail transit network Expanding commuter rail service on existing freight lines offers a
throughout the Bay Area provides 1.4 cost-effective way to broaden train service.
million daily trips by 2030: double
today’s ridership levels.
 An effective high-speed rail connec-
tion links the Bay Area directly with
Southern California and Sacramento.

Opportunities
 Many rail expansion projects were  Work with local groups to determine and advocate for the
partially funded by recent transporta- most cost-effective transit links between Fremont and San
tion measures. Jose.
 The Bay Area Regional Rail Plan
study, aimed at improving the inte- Measurable Objectives
 The Regional Rail Plan study considers all of the strat-
2006

gration of our rail systems and funded
by the recent bridge toll increase, will egies set forth in World Class Transit.
help to: expand and integrate existing  The recommendations in the Regional Rail Plan are
train service; integrate rail with bus based on comprehensive analysis – not polls or politi-
and ferry systems; and connect high- cal influence. The study gains TALC’s support by iden-
speed rail to Bay Area transit.
By 2008

tifying cost-effective measures to expand rail service.
 The new Transbay Terminal, SMART, and other prior-
Coalition Strategies ity projects are fully funded.
 Co-lead a regional campaign to se-
 High-speed rail service terminates at the new Transbay
By 2015

cure full funding for the extension of
Caltrain to a new Transbay Terminal, Terminal in downtown San Francisco, and integrates
the Sonoma-Marin Area Rail Transit with a seamless regional transit network.
(SMART) commuter project, and
other rail priorities in TALC’s World
Strategic Partners
Class Transit proposal.
 BayRail Alliance
 Foster effective public participation
in the Bay Area Regional Rail Plan Key Allies
study, and alert member groups to  Rail advocates
meetings and key milestones.
 Business organizations
 Advocate for TALC’s World Class
 Social equity groups
Transit vision of significantly upgrad-
ed and expanded commuter rail ser-  Environmental organizations
vice utilizing existing freight tracks.


SAFE ROUTES TO SCHOOLS AND TRANSIT CAMPAIGN

O
ur streets have been designed dan burden – pedbikeimages.org

for fast cars at the expense of the
safety of pedestrians and bicy-
clists. In 2001 and 2002, 21% of auto-re-
lated fatalities involved bicyclists and pe-
destrians, yet only 4.8% of federal safety
funding for California benefited bicyclists
and pedestrians. Unsafe street conditions TALC and the Bay Area Bicycle Coalition will campaign to make
mean that fewer people choose to bicycle it safe for our children to walk and bike to school.
or walk. Reduced levels of physical activ-
ity lead to higher rates of obesity and Coalition Strategies
other physical ailments. Unsafe streets,  Oversee implementation of the new $20 million Safe
especially near key destinations like tran- Routes to Transit (SR2T) program, which TALC spon-
sit hubs, schools, and shopping centers, sored as part of Regional Measure 2.
result in more car trips – further adding to  Help develop proposals for an effective regional Safe
stressful traffic congestion and unhealthy Routes to Schools (SR2S) program.
environmental pollution.  Co-lead regional advocacy efforts to obtain full funding
for bicycle and pedestrian programs.
Desired Outcome
Bicycling and walking are so safe and  Co-lead efforts to fund a bicycle/pedestrian/maintenance
convenient, and the health benefits so path on the western span of the San Francisco-Oakland
widely understood, that the share of trips Bay Bridge that connects with the path planned for the
by these two modes doubles from 11% to new eastern span.
22% by 2020.
Measurable Objectives
Opportunities  The regional SR2T program has been designed and
By 2006

 Scientific evidence of the tremendous initial funding is allocated.
health benefits of regular physical ac-  New legislation gives MTC the flexibility to fund the
tivity is growing. Bay Bridge western span pathway.
 The nine Bay Area counties and the  Funding for the regional bicycle and pedestrian pro-
Metropolitan Transportation Com- gram increases by 150% to $500 million.
mission (MTC) each have partially
By 2008

 The western span pathway on the Bay Bridge is fully
funded bicycle plans, and some cities
funded.
are creating pedestrian plans.
 The regional SR2S program has been initiated.
 The Marin Safe Routes to Schools
program is already a great model for  Regional and county bicycle and pedestrian plans are
By 2015

the Bay Area and the nation: after the fully funded.
first two years of the pilot program  Over 6,000 people are walking or bicycling on the Bay
(2000-2002), the number of children Bridge every day.
walking and bicycling to participating
public schools increased from 21% to
Strategic Partners
38%. During the 2003-2004 school
 Bay Area Bicycle Coalition (BABC)
year, the percentage of children ar-
riving in single occupancy vehicles
Key Allies
decreased from 55% to only 42%.
 Local bicycle and pedestrian advocacy organizations
 Senior, youth, and public health groups
 Local businesses organizations


FUNDING WORLD CLASS TRANSPORTATION CAMPAIGN

A
t least $10 billion must be raised over the next 25

– PUBLIC VISION RESEARCH
years to maintain our existing transit system and fund
some strategic, cost-effective expansions. Continuing
state and federal budget deficits, plus the volatility of local
sales tax revenues, dictate that the Bay Area needs to raise ad-
ditional revenues on its own and in new ways.

DAVID VASQUEZ
Desired Outcome
New regional revenue sources, which are more stable and
equitable than sales and property taxes, provide sufficient

LANE COUNTY TRANSIT DISTRICT
funding to implement TALC’s proposals.

Opportunities
 The Metropolitan Transportation Commission (MTC)
has the authority to place a regional gas tax on the bal-
lot and is pursuing legislation to instead place a gasoline
“user fee” before voters that would only require a simple
majority instead of a two-thirds vote.
TALC will lead efforts to raise new revenues
 Other potential funding sources include reinstating a por-
for Caltrain (top), Bus Rapid Transit (bot-
tion of the vehicle license fee (VLF) that was cut in 2003,
tom), basic transit operating expenses, and
and sales tax proposals in Napa and Solano counties.
other Coalition priorities.
 Create a coalition-based proposal for allocating a regional
gasoline user fee, and work with MTC to obtain approval
by the Legislature.
 If the effort to create a user fee fails, advocate for TALC’s
transportation funding priorities to be included in any
new revenue sources, as well as the 2008 Regional Trans-
portation Plan.

Measurable Objectives Strategic Partners
 State legislation changing the gas tax to a user fee  All coalition member groups
2006

passes.
Key Allies
 Voters approve new regional transportation funding.
By 2008

 Business groups
 At least $3 billion in new spending is allocated to
transportation projects recommended by TALC.  Labor groups

 TALC has helped to secure at least $5 billion of new
By 2015

revenue for World Class Transportation projects and
programs in the Bay Area.


PROMOTING HEALTHY, SUSTAINABLE TRAVEL CAMPAIGN

M
ost people continue to use automobiles for every

– TALC
trip, whether they go five blocks for a quart of
milk or ten miles to work. Mass marketing efforts

JOSH APTE
to increase transit use, walking, bicycling, and carpooling
have only been modestly effective and many of these focus
solely on trips to work. Personalized marketing programs,
which use a one-to-one approach to teach people how to use
travel alternatives, are now operating successfully in England,
Australia, and Portland, Oregon. They have consistently in-
creased transit use by 20% and walking and bicycling up to
100%. These programs are successful because they identify TALC wants to undertake a personalized
people interested in alternatives to driving, and provide them marketing effort to get more people walking,
with information about travel options to any destination. biking, using transit, and other alternatives
to driving alone.
Desired Outcomes
 Region-wide implementation of personalized transit mar-
keting programs reaches 60% of the Bay Area’s popula-
tion by 2015.
 Those receiving personalized transit marketing increase
their walking, bicycling, and transit use by at least 20%
and reduce their solo driving trips by at least 10%.

Opportunities
 Transit agencies are eager to fill their vehicles to bolster
revenues, and thereby avoid having to cut service.
 Many new transit services will begin over the next four
years, creating a particularly opportune time to have fo-
cused marketing to potential customers.

Coalition Strategies Strategic Partners
TALC will bring agencies together to initiate a pilot mar-  AC Transit
keting program in the East Bay, then urge other agencies to  BART
adopt similar programs across the region.
 Alameda County Congestion
Measurable Objectives Management Agency
 Personalized transportation marketing pilot project
2006

receives funding. Key Allies
 Schools and universities
 First pilot marketing project is completed.
By 2008

 Community organizations
 Other programs are started to spread personalized mar-
keting throughout the region.
 Personalized transit marketing is offered to 60% of the
2015

Bay Area’s population.


Transportation Equity and
Community Health (TEACH)
Initiative
J
obs out of reach, missed health care appointments,
and students unable to get to classes or after-school
activities are all problems with a common cause: trans-
portation barriers. Throughout the Bay Area, hundreds
of thousands of residents live in households where there
is no access to a car; over one million others in the region
share one car among several adults.

Low-income family members are most in need of
increased transportation choices. For them,
public transit, walking and bicycling are
critical lifelines. But transportation funding
has too often focused on relieving congestion
for rush-hour auto commuters, at the expense
of providing basic mobility for those who depend
primarily on transit.

The fundamental goal of the transportation equity move-
ment is to ensure that transportation is no longer an obstacle
to self-sufficiency and a better life. TALC’s Transportation
Equity and Community Health (TEACH) Initiative consists
of three key efforts to win transportation justice:

 The Lifeline Transportation campaign will advocate for
dependable access to jobs, services, and educational op-
portunities for residents of low-income communities.
 The Access to Health campaign will continue TALC’s
pilot project to improve transportation access to health
care facilities for low-income residents of Contra Costa
County and replicate it in other counties.
 A Training and Technical Assistance program will help
local community organizations advocate more ef-
fectively for local and regional transporta-
tion solutions.

TRANSPORTATION EQUITY AND COMMUNITY HEALTH INITIATIVE 13

LIFELINE TRANSPORTATION CAMPAIGN

T
he Metropolitan Transporta-

– TALC
tion Commission’s (MTC) 2001
report, Lifeline Transportation

JOSH APTE
Network, identified key gaps in transit ser-
vice that keep low-income families from
reaching jobs, schools, child care facilities,
and fresh-food markets. Providing a trans-
portation “lifeline” by filling in these gaps
with new transit service would cost an ad-
ditional $100 million per year. In addition Many low-income families depend on public transit service to ac-
to this new transit service, these communi- cess educational and employment opportunities.
ties also need bus shelters, discount passes,
child care shuttles, and related services.

Desired Outcome Measurable Objectives
Low-income families have access to  Assist at least seven community groups that are partici-
many more jobs and essential services. pating in CBTPs.
By 2006

By 2025, these families will be able to  Convince MTC, county congestion management
reach 80% more jobs with a 30-minute agencies, and transit agencies to develop more accurate
transit trip. costs of the Lifeline Transportation Network.

Opportunities  Assist community groups that are participating in 20
 MTC recently committed $9 million different CBTPs.
per year to lifeline transportation pro-  Through new funding sources, or by shifting existing
By 2008

grams, and admits that more invest- funding, MTC and other agencies devote an addi-
ment is needed to achieve transporta- tional $20 million per year to lifeline transportation
tion equity. services.
 MTC has committed to completing  Transportation agencies commit $50 million per year
By 2015

Community-Based Transportation to lifeline transportation services.
Plans (CBTPs) in 25 low-income  Key recommendations of the original CBTPs are
neighborhoods. implemented.
 Through the Transportation Justice
Working Group (TJWG), social justice
groups are becoming more organized
and have identified lifeline transporta-
tion as a high priority.

 TALC will continue to facilitate TJWG  Transportation Justice Working Group members
efforts to advocate for better analysis of  Urban Habitat
transportation needs and additional
lifeline transportation funding. Key Allies
 In communities conducting CBTPs,  TransitWorks
TALC will organize training sessions to  Community groups in CBTP neighborhoods
help local groups participate effectively
 Immigrant, social service, and health groups
in the process, ensure that the plans re-
flect neighborhood needs, and advocate
for these solutions to be implemented.

14 TRANSPORTATION EQUITY AND COMMUNITY HEALTH INITIATIVE

ACCESS TO HEALTH CAMPAIGN

F
or many low-income residents Opportunities
without cars, poor pedestrian and  TALC’s Access to Health pilot project in Contra Costa
transit access to health care facili- County is bringing together local residents, health care
ties can lead to missed medical appoint- providers, and transit officials, to both improve transpor-
ments, and many individuals simply stop tation access to medical care and locate future health care
scheduling appointments for treatment facilities in currently underserved neighborhoods.
of chronic illnesses. In 2002, TALC and  TALC’s mapping and analysis work for Roadblocks to
two social justice groups released Road- Health created new tools for defining and measuring ac-
blocks to Health, a groundbreaking study cess to medical facilities.
of transit access to medical facilities in 15
low-income communities. Of the three Coalition Strategies
counties studied, the worst situation  Coordinate meetings in three low-income communities
was in Contra Costa County, where only so that community leaders, health care providers and
33% of residents had convenient transit transit officials can design and implement improved ac-
or pedestrian access to a health clinic. cess to health care.
Desired Outcomes  Offer leadership development, training, and advocacy
 By 2015, 65% of the low-income support to at least 25 community and health care leaders,
residents of Contra Costa County to help them better understand and influence local trans-
will have convenient access to portation decisions.
health care – 150,000 more people
than today. Measurable Objectives
 Initiate or expand at least five programs to improve
 TALC’s work in Contra Costa
access to health care facilities in targeted Contra Costa
County will serve as a model for the
County communities.
improved coordination of transpor-
By 2006

tation and health services through-  Health care and transportation agencies in Contra
out the Bay Area. Costa County institutionalize coordinated planning
for health care access.
 Initiate Access to Health efforts in at least one other
TALC

Bay Area county.
By 2008

 Three or more projects similar to Access to Health are
begun in California, based on TALC’s success in Con-
tra Costa County.
 Good pedestrian and transit access to health care facili-
By 2015

ties is regularly considered as an important objective in
siting medical facilities and in planning transit service.

Key Allies
 Local health providers
Pedestrian and transit access to health ser-  Community groups
vices is limited, or non-existent, in suburban
 Contra Costa County Health Services
counties.

TRANSPORTATION EQUITY AND COMMUNITY HEALTH INITIATIVE 15

TRAINING SESSIONS AND CAPACITY BUILDING

N
early $4 billion per year is spent

TALC
on Bay Area transportation,
but complex decision-making
processes, dozens of transportation agen-
cies, and long project lead times deter
community involvement in transporta-
tion decisions. By providing easy-to-use
materials and training sessions tailored
to a group’s needs, TALC will help low-
TALC trainings help give community groups a stronger voice in
income and people-of-color communities
transportation decisions.
break through these barriers.

Desired Outcomes Measurable Objectives
 Low-income communities win in-  Provide at least 40 community groups with training
vestments that improve local transit sessions and technical assistance.
access, economic equity, and commu-  Work with the Association of Community Organi-
nity health. zations for Reform Now (ACORN) and other local
 Through these victories, histori- groups to help identify community transportation
By 2006

cally disadvantaged communities gain needs and support efforts to meet those key needs eq-
greater political power and capacity to uitably; help groups in at least five communities to win
influence transportation and land use transportation improvements.
decisions.  Provide at least 60 community groups with training
sessions and technical assistance, including at least one
Opportunities in every neighborhood where a CBTP is undertaken.
 Most low-income communities in the  TransitWorks and other new collaboratives become a
Bay Area will complete Community- strong voice for sustainable regional transportation.
Based Transportation Plans (CBTPs)
By 2008

 At least 15 underserved CBTP communities achieve
by 2006, identifying priorities for lo- specific, needed, and locally requested transportation
cal action in the process. improvements.
 TransitWorks, the collaboration of
Bay Area transit unions advocating  Social justice groups wield increasing influence over
By 2015

for transportation improvements, regional and statewide advocacy and transportation
demonstrates how local groups can planning efforts, and their representatives sit on many
join forces and work effectively for transportation agency boards.
social and economic justice.

 Distribute TALC’s Access Now! guide  Urban Habitat and ACORN
and tools, and conduct training sessions  TransitWorks
and other technical assistance, to help
community groups have greater influ- Key Allies
ence over transportation decisions.  Local community groups throughout the region
 Develop intensive campaign partner-
ships with local social justice groups,
and foster collaborative efforts (such
as TransitWorks) among underrepre-
sented populations (such as youth,
seniors, and immigrants).

16 TRANSPORTATION EQUITY AND COMMUNITY HEALTH INITIATIVE

ARE WE SUCCEEDING? TRACKING REGIONAL BENEFITS

T
he policies and decisions that deter-
mine how the Bay Area grows will have a
dramatic impact on environmental quality,
public health, economic competitiveness, and, of
course, access to opportunities for all residents.
TALC has developed projections for the likely
benefits of reaching the objectives outlined in this
Strategic Plan, based on alternative growth sce-
narios modeled by the Metropolitan Trans-
portation Commission and other regional
agencies.
As indicated on the chart on the
following page, some of the beneficial
outcomes, such as cutting bicycle and
pedestrian injuries by 50%, are di-
rectly attributable to meeting some of the
campaign objectives (e.g., fully funding
bicycle and pedestrian plans. The predicted
cumulative benefits of reaching all of the
objectives, such as the reduction of 8,000,000
miles per day in driving on Bay Area roads, are
noted on the bottom row.
TALC has developed a process for tracking or
estimating the 2005 Strategic Plan’s measurable ob-
jectives, projected benefits, and long-term desired
outcomes, and will include updates in our annual
report to TALC’s member groups and supporters.
Some campaign outcomes and regional benefits
will be tracked using data that is released annually,
while other data is available less frequently, (e.g., the
triennial transportation plans). Unfortunately, there
is no method in place for tracking a few objectives,
such as quantifying the amount of housing devel-
oped within a half-mile of transit stations. In these
instances, we are working with regional agencies
and other partners to develop a method for tracking
or estimating progress.
Tracking progress toward our objectives is criti-
cal for knowing when we have succeeded, when we
are failing to meet our goals, and when we must
reevaluate our strategies. To find out more about
the methods used for determining and measuring
progress toward particular objectives, refer to the
Strategic Plan section of the website or contact
TALC staff.

REGIONAL BENEFITS 17

18
REGIONAL BENEFITS CHART

Great Communities World Class Transportation Equity and

REGIONAL BENEFITS
Initiative Transportation Initiative Community Health Initiative

 Regional policies support housing near  $50 million per year spent on lifeline trans-
 Core bus and rail systems stabilized, expanded.
transit stations. Significant funding dedi- portation services.
Measurable  Regional pedestrian and bike programs fully funded.
cated to create community plans.  Pedestrian and transit access to clinics is an
Objectives  Personalized transit marketing offered to 60% of
 Extensive smart growth training given to important objective in siting medical facilities
the Bay Area’s population.
elected officials and community groups. and in transit planning.

 By 2025, sufficient housing allows all  150,000 low-income Contra Costa residents
 Double transit use in the Bay Area to 2.4 million
new Bay Area workers to find homes in (65%) have transit or walking access to health
Desired daily trips by 2030.
the region. care by 2015.
Outcomes  5.9 million daily trips on foot and by bicycle
 By 2020, sufficient new housing allows all Bay  Low-income families can reach over 80% more
– 21% of all trips.
Area workers to find housing in the region. jobs within a 30 minute transit trip.

Environmental Preservation Strong, Equitable Economy Healthy Communities
 Better transit access to jobs and more housing op-  Reduced transportation problems result in 75%
 Over 110,000 acres of existing open space
Benefits of tions for employees allow the Bay Area to remain fewer missed medical appointments in targeted
saved from being bulldozed for development.
Achieving economically competitive. low-income communities.
 Less sprawl saves the region 18 billion gal-
Outcomes  Deaths and injuries from pedestrian and bicycle collisions  Asthma hospitalizations are cut in half, due to
lons of water yearly by 2020.
with cars are cut 50% by 2030, saving $140 million. cleaner air.

Cumulative  8 million fewer miles of driving per day  Bay Area residents save over $1.8 billion in annual  Increased physical activity cuts annual health care
Impact of improves air quality, cuts greenhouse gas transportation costs – $600 per family. costs by $350 million and obesity cases by 15,000.
Meeting emissions by 400,000 pounds daily, and  By 2030, twice as many jobs as today, 240,000, are  Significant health improvements from cleaner air
All Objectives reduces dependence on foreign oil. within a 45-minute transit ride. and reduced particulate emissions.

ORGANIZATIONAL STRUCTURE
TALC Members and Boards program, and organizational issues. The Board’s 12
TALC is a coalition of Member and Affiliate members are elected by the Member Group Rep-
Groups, as well as numerous individual activists. resentatives to three-year terms, staggered so that
Our long-term success is predicated on uniting one-third of the Board is up for election every year.
environmental, social justice, and key community Votes on major policy decisions require a three-
groups behind common policies and campaigns. quarters majority.

Member Groups endorse TALC’s platform, pay
annual dues, actively participate in campaigns, and TALC Staff
determine TALC’s policies and leadership. Only TALC staff have a rich background in transporta-
Member Group representatives are eligible to serve tion and land use policy, community organizing,
on and vote for the Board of Directors. media and communication. TALC staff coordinate
coalition meetings, working groups, and provide
Affiliate Groups are organizations that support leadership on research and campaigns. The specific
TALC’s mission but are generally less involved. Af- positions that are currently staffed are shown in
filiates do not pay dues and do not vote for or serve bold on the organizational chart below. The posi-
on the Board of Directors. tions that are not in bold represent the additional
staff positions that the TALC Board of Directors
We hold bimonthly regional meetings in San Fran-
believes are necessary to implement the Strategic
cisco, open for all to attend. Working groups bring
Plan. The 2005-2008 Strategic Plan also envisions
together advocates to develop specific policy recom-
initiation of a TALC Advisory Board in 2005.
mendations. TALC also convenes working groups to
work on county issues when there is a critical need. Stuart Cohen is TALC’s co-founder and Executive
Director. He has helped lead a number of TALC’s
Board of Directors policy initiatives, including the recent success in
TALC is governed by a Board of Directors, made up developing a one-dollar bridge toll increase to fund
of representatives of Member Groups. The Board is public transit, which was approved by Bay Area
ultimately responsible for leading TALC on policy, voters in 2004.

Member Board of Advisory
elect
Groups Directors Board

Executive
Director

Communications Promoting Healthy Director of Policy South Bay World Class
& Development Sustainable Travel Administration Director Organizer Transit Program
Coordinator Director

TEACH Access to Planning Great World Class
Existing Program Health Communities Transit
Positions Coordinator Coordinator Program Coordinator Organizer

Proposed Planning Great
Positions Communities
Organizer

ORGANIZATIONAL STRUCTURE 19

ORGANIZATIONAL DEVELOPMENT

T
ALC’s Board of Directors has adopted ing individual support so that it accounts for 12%
a development plan to support program of funding by 2008.
expansion and the realization of the 2005-
2008 Strategic Plan. For the past eight years, TALC Fee-for-service: TALC staff have significant and
has relied primarily on foundations and other insti- often unique policy and organizing experience.
tutional support. As can be seen in the charts below, Increasingly, other nonprofits, transit agencies and
in 2004 87% of TALC’s funding was institutional consultants have sought our services. In 2004 this
support, of which 75% came from foundations and accounted for about 10% of TALC’s total revenue,
12% from government grants. with projects that included leading community pro-
cesses to prioritize bicycle and pedestrian safety proj-
The development plan will guide implementation of ects in a low-income community of East San Jose,
new fund-raising approaches to diversify TALC’s rev- and leading the grassroots advocacy effort to pass Re-
enue base. The new areas of emphasis will include: gional Measure 2 (the bridge toll increase for public
transit). The goal for 2008 is to have fee-for-service
Individual supporters and major donors: TALC work account for about 17% of TALC revenues.
has never had a sustained individual supporter pro-
gram. In 2004, $7,000 was raised from individu- Events: TALC’s primary event at this point is our
als. In March 2005, TALC asked some of its core annual summit. But as our membership base con-
supporters to make donations to help launch the tinues to grow, it is likely that we will start having
2005-2008 Strategic Plan and $13,000 was quickly at least one or two events per year that have a strong
raised. The development plan has a goal of increas- fund-raising component.

2004: 2008:
Actual Revenue Sources – $415, 000 Proposed Revenue Sources – $715, 000

2% Individuals and Member Groups 12% Individuals and Member Groups
10% Fee for Service 17% Fee for Service
1% Events/Other 3% Events/Other

87% 68%
Foundations and Foundations and
Government Grants Government Grants

20 ORGANIZATIONAL DEVELOPMENT

MEMBER AND AFFILIATE GROUPS

Member Groups are indicated by an asterisk (*), other groups are Affiliates.

Regional and BayRail Alliance* Hayward Area Planning Association
National Groups Buspool.org Hayward Demos Democratic Club*
Bay Area Bicycle Coalition* Campus Community Association* HOMES (Housing Opportunities
BayPeds* Cities21.org Make Economic Sense)
Bluewater Network Community Homeless Alliance Improve Alternative Transportation
Center for Third World Organizing Ministry (IAT) Berkeley*
City CarShare Council of Churches of Santa Clara Pat Piras Consulting
Community Design and County Richmond Improvement
Architecture Downtown Residents Association of Association*
Congress for the New Urbanism San Jose Rockridge Community Planning
Environmental Defense* East Palo Alto Historical & Council
Greenbelt Alliance* Agricultural Society San Pablo Avenue Rail Coalition
International Council for Local Peninsula Bicycle & Pedestrian Studio L’Image
Environmental Initiatives Coalition* The People on the Bus*
Latino Issues Forum Silicon Valley Bicycle Coalition* Transit Plaza*
League of Women Voters of the Bay Sustainable San Mateo County* United Seniors of Oakland &
Area* Urban Planning Coalition, San Jose Alameda County
LIFETIME: Low Income Families’ State University Urban Creeks Council
Empowerment Through Walk San Jose* Wellstone Democratic Renewal
Education* Working Partnerships USA Club*
National Trust for Historic
Preservation East Bay San Francisco
Non-Profit Housing Association of Alameda County Central Labor Gray Panthers - San Francisco
Northern California* Council - AFL-CIO* Hayes Valley Neighborhood
Planning and Conservation League* Alameda Transit Advocates Association*
Rail Passengers Association of Albany/El Cerrito Access* Mission Housing Development
California* Alliance for an Open City Corporation
Rails-to-Trails Conservancy* Government Rescue MUNI
Redefining Progress* Amalgamated Transit Union, Local San Francisco Bicycle Coalition
Regional Alliance for Transit (RAFT) 192* San Francisco Green Party*
Save the Bay Building Opportunities for Self- San Francisco Housing Action
SEIU 790* Sufficiency Coalition
Sierra Club* Citizens for Alternative San Francisco Planning and Urban
Transportation Solutions Research (SPUR)*
Surface Transportation Policy
Project* Coalition for West Oakland San Francisco Tomorrow
Revitalization Synergy Business Solutions
The Next Generation*
Contra Costa Central Labor Tenderloin Neighborhood
Train Riders Association of
Council, AFL-CIO* Development Corporation
California*
East Bay Asian Local Development Transportation for a Livable City*
TRANSDEF*
Corporation Urban Solutions
Union of Concerned Scientists
East Bay Bicycle Coalition* Walk San Francisco
Urban Ecology*
Ecocity Builders
Urban Habitat*
Environmental Science Institute North Bay
World Institute on Disability
Friends of Alhambra Creek Fisher & Hall, Urban Design
Friends of the Albany Ferry Marin Center for Independent
South Bay Gray Panthers of Berkeley
Acterra Living*
Gray Panthers - Southern Alameda Marin County Bicycle Coalition*
Affordable Housing Network of
County Sonoma County Transportation
Santa Clara County*
Gray Panthers - West Contra Costa Land Use Coalition*
Amalgamated Transit Union, Local
265* Green Party of Alameda County*

MEMBER AND AFFILIATE GROUPS 21

Transportation and Land Use Coalition
405 14th Street, Suite 605
Oakland, CA 94612
510.740.3150
www.transcoalition.org

Acknowledgements
This Strategic Plan was developed with our coalition partners over
the course of the year in order to address some of the region’s tough-
est challenges. Tremendous thanks to the many coalition members
who volunteered their time in workgroups and meetings. Particular
thanks are given to the two members of TALC’s Board of Directors
who led the strategic planning process: Margaret Okuzumi and Dick
Schneider. David Schechter and Brian Stanke, two strategic plan-
ning assistants, did invaluable work in collecting data, organizing
workgroups, and focusing the plan. Seth Schneider did the layout
and design. Editing and proofreading assistance was provided by
John Spangler, Linda Hudson Writing, and Dalya Massachi.

2005-2008 TALC Strategic Plan

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