Slides from a short (1 hour) overview of core requirements for a professional firm blog that would be effective at lead generation. It's easy to create a blog that just sits there, but how do you go about creating a blog that creates real results and positions you as a go-to expert? Michelle teaches how...
7. Positioning for growth.
1. Credibility + visibility = key
2. Evidence as a key player
and readily available (W.O.M.)
3. Awareness among unknown RSs
4. Reach desired clients
5. Get face-to-face meetings with top
prospects
7
9. Publishing for credibility.
Familiar New
Articles, Newsletters, ALL (to left) in their
Quotes on-line communities
Peer pubs & Trade pubs Leveraging (left) in your
Talk radio, TV, feature on-line presence
columns, other Self-publish blogs
Media coverage Results in more of left!!
External recognition
(honors)
Free advice
9