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Pitch
- 2. Introduction My aim today is to convince you that my ideas for a new magazine fit your brief and present the best solution for your organizations' needs
- 3. Client Research I have been commissioned by to produce a new magazine or newspaper product. How having the Northern echo as my client has affected my ideas. • Cannot have explicit content My product can be in any style or genre • no taboo language Has to be self financed through sales or advertising. • The language I use in articles must be easily understood by all ages Must have a target audience within 16 to 25 years old
- 4. Client research I am confident my magazine fills the gap in the market because no other fitness magazine tackles issues from the media. Magazine name : PULSE Also no other magazine tries to find the most efficient cheapest way of getting fit without losing quality. Taboo language : None It is hard not to have much flesh showing in photographs because people want to see what they can get from doing a certain workout so instead I have to have people wear t-shits which can hide certain parts that are important in a magazine of this genre. Language used : All ages Target Audience : Male, 17-24 Explicit images : None Financed by : Sales & Ads
- 5. Client Research Client – Northern Echo Wanted me to create a magazine I have created a unique magazine for them The target audience caused problems Audience is unique, no other fitness magazine focused on the north east.
- 6. Client Constraints • They have local advertising • Not many big sports brands • Don’t make big money from advertisement • Additional readers • Content must suit all • Photography must be non explicit • So… • My photography will be good for all ages • No taboo language • The topics can be good for most reader groups
- 7. Client Constraints Magazine is distributed with the Northern Echo around the Northern Echo. Around 40,000 copies are read.
- 8. Genre Research Genre is HEALTH & FITNESS My ideas were from my personal experiences and struggles Research changed what I was going to write about also because I didn’t want to have articles that have already been done.
- 9. Genre Research Men’s Health influenced my magazine as it is the biggest fitness magazine I looked at this magazine to see what features I should include and what I could do differently.
- 10. Genre Research I used these techniques so I could make the magazine as unique and different as possible.
- 11. Audience Research The audience is that of readers from the Northern echo that are Male & Female readers Wide range of ages from as low as 20 to 60+
- 12. Audience Research Problems caused: Content has to be readable for all ages Language choice has to suit all Photography must be suitable for everyone
- 13. Audience Research The design appeals to the audience because: The colour scheme is not aimed at male or females Modern looking, slick design
- 15. Commercial Viability Income 60000 50000 40000 £ 30000 20000 10000 0 Advertising income Cover price Total sales estimate Sales income TOTAL INCOME NET PROFIT/LOSS
- 16. Constraints PCC I must be fair and truthful Permission to take photos Abide by the law
- 17. Schedule Problems: Holiday October 15th – November 4th Snow may cause problems getting to college Sickness can also prevent attending class to work on project
- 18. Schedule So…. I will do work outside of class Work missed when on holiday will be caught up on in free periods
- 19. The Product Cover: Three colours used BLUE, RED AND BLACK Male model on the cover facing forward (Butterfly photograph) Promotional advertisement below Sell lines and article titles around the image of the model Title is thick and bold Name of magazine is PULSE fitness
- 20. The product Contents page First page (Left) has a full page advertisement Second page (right) bottom half advert, top half contents
- 21. The product 1st DPS Is there a perfect body? Black title colour, word ‘perfect’ is red Image on the first page in the top left corner and image on second page bottom right
- 23. The Product 2nd DPS The best supplement for you Black and red colour title Thick bold font 4 images of supplements 4 breakout boxes Text with all 4 images Quotes Website
- 25. The Product 3rd DPS 7 images of gear and equipment Text with all 7 images giving them a description and review Price for all 7 Blue title colour Thick font again
- 27. The product Flat plans: Language – no taboo, formal and informal Images – no explicit ones Colours used – Red, Black, White, Blue Fonts – Bold, Thick, Sharp Layout
- 28. Conclusion I want a fitness magazine for the north east that understands how money can be an issue when wanting to achieve a goal USP – Affordable ways of going to the gym and making it a success
- 29. Thank you