This document discusses the growing trend of mobile marketing for restaurants. It notes that most people now own mobile devices and use them throughout the day. Mobile marketing strategies for restaurants can include creating mobile-friendly web pages, sending targeted text messages with offers and events, and optimizing content for mobile searches. A case study shows that a furniture store generated over $100,000 in new sales from two SMS marketing campaigns, with SMS recipients spending on average $14.33 per person compared to $1.84 from email recipients. The document concludes that mobile advertising budgets are increasing as mobile becomes a critical marketing channel.

1. Restaurant Mobile Marketing Your Audience Lives on Mobile Devices. Your Marketing Can Too.

2. Mobile Tag Opt-in Demo

5. Restaurant - On the Mobile Web The mobile screen is tiny compared to PC monitors, plus mobile users expect a different style of info and mobile-friendly navigation Live Demo: Text “ steak special” to 77950 Your mobile-friendly web pages http://www.restaurantexample.info Clicking the link in the text message will bring you to... Text messaging and mobile-friendly web pages work together to extend the effectiveness of your advertising

6. Steak Restaurant – On the Mobile Web Menu Item Photos Restaurant Info Navigation Menu

7. Optimized for Web and Mobile Search Web & Mobile Search Engines PC Landing Page Mobile Landing Page Even if you aren't actively conducting mobile marketing, people are trying to get to your web site via their mobile phones.