1. PRESENTED BY:-
Hemant batham
Indian institute of tourism and travel
management
Services 2010-12

2. Tourism in India
 Tourism is the largest service industry in india, with a
contribution of 6.23% to the national GDP and 8.78% of
the total employment in India. India witnesses more than 5
million annual foreign tourist arrivals and 562 million
domestic tourism visits.
 The tourism industry in India generated about US$100
billion in 2008 and that is expected to increase to US$275.5
billion by 2018 at a 9.4% annual growth rate.
 According to World Travel and Tourism Council, India will
be a tourism hotspot from 2009–2018, having the highest
10-year growth potential. The Travel & Tourism
Competitiveness Report 2007 ranked tourism in India 6th
in terms of price competitiveness and 39th in terms of
safety and security

3. Foreign earnings
 There has been a growth of more than 13% in
foreign tourist arrivals at 3.9 million during 2005,
up from 3.4 million foreign tourists who visited
India during previous year.
 Foreign exchange earnings from foreign tourists
were up by more than 20% at $5,730.86 million in
2005, up from $4,769 million earned the previous
year.

4. Forms of tourism
 Cultural tourism & Round Trips – covering the
popular circuits comprising of the Golden Triangle,
Rajasthan, N. India & in South the well known
temples, backwaters & beaches.
 Mass tourism – Goa is a tourism based economy and
a leader in this sector, is all set to promote mass
tourism. Goa also won the 2nd most popular winter
destination in UK.
 Commonwealth Games 2010 – the government is
investing in infrastructure, to further develop tourism
in and around Delhi.

5. New Tourism Products
 Monsoon magic - focus on months from April to
October
 Rural & village tourism - the tourism ministry is laying
special emphasis on infrastructure development in
various rural destinations in India.
 Medical tourism - the Indian Healthcare Delivery
market is estimated at US$ 18.7 billion. The industry is
growing at about 13 per cent annually.
 Luxury tourism – e.g. Palace on Wheels, Palaces
 Adventure tourism – with emphasis on eco-tourism

6. Air travel and India
Indian air travel to grow 20% each year for the next 5 years
Government and private operators will invest $20 billion in aircraft and
infrastructure over the next five years
Air India will be adding 68 aircraft to its present fleet, Indian Airlines 43 and
private airlines around 275
By 2010, Indian airports will be handling between 90 and 100 million
passengers (59 million domestic & 35 million international passengers)

7. Medical tourism in India
 Medical care in the USA and private health care in UK is very
expensive. India has well-trained doctors who will work for a
lower fee than they could expect abroad.
 Medical tourism offers people the option of knee replacements,
hip replacements, heart care, cosmetic & dental surgery in
India.
 Hundreds of people have treatment abroad, saving them a great
deal of money in treatment costs.

8. The market for Ecotourism
 Ecotourism tends
to be geared to a
young and
wealthy market.
 Activities are
marketed and life
style emphasised.

9. Benefitsbeen atourism in perception about
 There has
of positive change
the benefits of tourism in the minds of planners, policy
makers and as well as state governments in India.
 Tourism is now being seen as an engine of growth for
the economy and a key employment generator.
 Low Capital Investment in the trade.
 Imports earn foreign exchange.
 Cultural revival/ regeneration

10. TOURISM DESTINATION STATE
WISE
 Madhya Pradesh:-"Heart of India"
 National parks:-Kanha, Bandhavgadh, Shivpuri,
Sanjay, Pench .
 UNESCO World Heritage Site. Gwalior is famous for
its forts, the Tomb of Rani Lakshmibai, and the Palace
of Tansen.
 Sanchi, Khajuraho, Chitrakoot, Ujjain
 Pachmarhi, Omkareshwar

11. Delhi
 Delhi has been the capital of numerous empires that
ruled India, making it rich in history.
 historic monuments and landmarks such as the
Tughlaqabad fort, Qutub Minar, Purana Quila, Lodhi
Gardens, Jama Masjid, Humayun's tomb, Red Fort, and
Safdarjung's Tomb. Modern monuments include
Jantar Mantar, India Gate, Rashtrapati Bhavan,
Laxminarayan Temple, Lotus temple and Akshardham
Temple.

12. Jammu and Kashmir
 Amarnath
 Vaishno Devi
 Kashmir's mountainous landscape has attracted
tourists for centuries.
 Notable places are Dal Lake, Srinagar Phalagam,
Gulmarg, Yeusmarg and Mughal Gardens etc.
Kashmir's natural landscape

13. Goa
 A former colony of Portugal, Goa is famous for its
excellent beaches, Portuguese churches, Hindu
temples, and wildlife sanctuaries.
 The Basilica of Bom Jesus, Mangueshi Temple,
Dudhsagar Falls, and Shantadurga are famous
attractions .
 The Goa Carnival is a world famous event, with colorful
masks and floats, drums and reverberating music, and
dance performances

14. Kerala
 Malabar Coastof southwestern India.
 Nicknamed as one of the "10 paradises of the world" by
National Geographic
 tropical backwaters and pristine beaches such as
Kovalam.

15. Himachal Pradesh
 Its Himalayan landscapes and popular hill stations.
 Rock climbing, mountain biking, paragliding ,ice- skating
and heli-skiing are popular tourist attractions .
 The kalka-shimla Railway is a Mountain Railway which is a
UNESCO world heritage site.
 popular hill stations include Manali and Kasuli
 Dharamshala, home of the Dalai Lama is known for its
Tibetan monasteries and Buddhist temples.

16. Bihar
 Patna - The capital of Bihar, famous for its rich history and
royal architecture.
 Gaya - Known for Budhism,where Gautam Buddh got
knowledge.Attraction of Japaness,Chiness
 Barauni - Petrochemical work for national level
 Muzaffarpur - Famous for its education.
 Kesariya - World's largest Buddhist Stupa located here.
 Nalanda - World's oldest university remains here.
 Sasaram - Tomb of Sher Shah Suri, the great Emperor of
Mughal age who defeated Humayun.
 Sonpur - The Sonepur Cattle Fair or Sonepur Mela,it is the
biggest cattle fair of Asia and stretches on from fifteen days
to one month.

17. Karnataka
 Jog falls of Shimoga District is one of the highest
waterfalls in Asia.
 Gol Gumbaz at Bijapur
 Fort in Chitradurga, Ramnagara near Bangalore
district, Shivagange in Tumkur district and tekal in
Kolar district are a rock climbers heaven

18. Maharashtra
 Maharashtra is the second most visited state in India by
foreign tourists, with more than 2 million foreign tourists
arrivals annually.
 Ajanta Caves, Ellora Caves and Chhatrapati Shivaji
Terminus.
 Elephanta Caves
 Haji Ali Mosque and many popular ancient temple.
 Paragliding, rock climbing, canoeing, kayaking, snorkeling,
and scuba diving in places like Kolad, Tarkarli, Koyna,
Manor.
 National parks and reserves- Koyna, Nagzira, Melghat
,Dajipur, Radhanagari
 Mumbai

19. Punjab
 their beautiful traditional Indian homes, farms and
temples.
 Tourism in Punjab is principally suited for the tourists
interested in culture, ancient civilization, spirituality
and epic history.
Harimandir Sahib or "The Golden Temple"

20. Rajasthan
 Jaipur - The capital of Rajasthan, famous for its rich history
and royal architecture and motidungari lord ganesha
temple.
 Jodhpur - Fortress-city at the edge of the Thar Desert,
famous for its blue homes and architecture.
 Jaisalmer - Famous for its golden fortress.
 Barmer - Barmer and surrounding areas offer perfect
picture of typical Rajasthani villages.
 Bikaner - Famous for its medieval history as a trade route
outpost.
 Mount Abu - Is the highest peak in the Aravalli Range of
Rajasthan.
 Pushkar - It has the first and one of the very Brahma
temples in the world.
 Ranthambore - famous national parks in India.

21. Uttarakhand
 Badrinath, Kedarnath, Gangotri and Yamunotri are
nestled in the Himalayas. Haridwar which means
Gateway to God is the only place on the plains.
 the second highest peak in India after Kanchenjunga
(28160 Ft). Dunagiri, Neelkanth, Chaukhamba,
Panchachuli, Trisul are other peaks above 23000 Ft.
The Valley of Flowers and Nanda
Devi National Parks

22. Tamil Nadu
 Tamil Nadu is the top state in attracting the maximum
number of foreign tourists in India.
 famous for Medical tourism and houses Asia's largest
hospital
 Great Living Chola Temples and Mahabalipuram.
 Country's largest temple srirangam and Pichavaram the
world's Second largest Mangrove forest are located in this
state
The Nilgiri Mountain Railway, a UNESCO World Heritage Site provides a scenic view
of hills through out its 41 km journey between Mettupalayam and Ooty (7500 FT
above ground level).

23. Nohkalikai Falls IN Meghalaya
Konark Sun Temple built by the Eastern
Ganga dynasty