2. COMMUNICATION
“Communication is the transfer of information
from one person to another person . It is way of
reaching others by transmitting ideas, thoughts,
feelings and values.”
- Newstorm and Davis.
3. COMMUNICATION – IN OB
• Communication is the process through which
two or more persons come to exchange ideas
and understanding among themselves.
• It has 3 aspects.
- it must have subject.
- sender must consider the receiver.
- understanding in the same sense.
4. COMMUNICATION PROCESS
• It is a dynamic ,continuous and flexible.
• There are three types of models .
- Shannon weaver model.
- Berro model.
- Transactional process model.
7. SIGNIFICANCE
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It is essence of social behavior.
It helps to control the behavior of the group.
It fosters motivation.
To share their feelings in the organization.
It helps in decision making.
It helps to change the people’s attitude.
