This document provides an introduction and overview of blogs. It defines what a blog is, noting that it is a website where chronological posts are commonly displayed in reverse order and accessible to any internet user. It then discusses the history of blogs, highlighting some key early blogs and services from 1997-2004. It also describes different types of blogs including personal, corporate, professional, community, and micro blogs. For each type it provides examples of their purpose and focus. The document concludes with discussing widgets that can be used on blogs.

1. Introduction to

3. What is a Blog?
• A website where entries (or posts) are written in chronological
order and commonly displayed in reverse chronological order
• Accessible to any internet user
• It is a web application which contains periodic time-stamped
posts on a common webpage
• A blog is often published through a content management
system or CMS.

4. History of Blog!
•
•
•
•
•
1997: Jorn Barger introduced we-blog
term
1999: Peter Merholz converted weblog
into we-blog. The term blog was born!

First blogging services started

Bradley Fitzpatrick started
Livejournal in 1999

Evan Williams and Meg Hourihan
(Pyra Labs) made „Blogger‟ in
August ‟99. (Now Google owns
Blogger)
2001: Popular blogs came into being,
blogging started becoming a craze.
2002: Politicians, movie stars, everyone
started embracing blogs.
2004: Tsunamis- Bloggers unite, making
blogs a social movement!

5. Personal
Microblogs
Corporate
Blogging
Professional
Community

6. Personal blogging
• Personal blogging is usually writing about personal chronicles,
may be daily activities, visits to new places, poems, thoughts
on life, etc.
• Bloggers write personal blogs as it
– Gives avenues of self-expression
– Library of readers
– A chance to be spotted by some publisher
– And also sometimes chance to earn money

7. Corporate Blogging
• A Corporate blog is a professional blog, mostly linked to the
company website and usually updated by the corporate
communication dept .
• Corporate blogs are written for following purposes:
– Update on new initiatives like employee development, new
products, services, awards, etc
– Thoughts of the MD, Chairman or Senior management
about the company‟s future plans.
– Updates on the company‟s exposure in media.

8. Professional blogging
• Professional blogging is for monetary benefits, these bloggers
are fulltime bloggers and write on various topics. These blogs
are often visited and have large number of followers.
• Professional blogs are written for the following purposes:
– News blogging
– Technology updates blog, or how to use different
software's
– Political analysts
– Authors often write blog, to connect with readers
– Food reviews and recipes blogging
– Professional travelers often posting their experiences

9. Community blogging
• Community blogging is a group blog often focusing on
selected subjects. It is easier for search engines to track
these blogs and this is the main reason behind its popularity.
• In Indian scenario there are couple of community blogs like,
RediffiLand.com, siliconindia.com, iTimes.com, etc
• Bloggers often blog at these places as
– Simple to set-up.
– Topics are generic like, budget issues, food reviews, etc.
– Improve thought process and creative thinking
– Gets immediate recognation

10. Microblogs
• Microblogs are short blogs or status updates. We have heard
about Twitter or Facebook updates.
• These are hugely popular among web users, coz it takes just
a minute to update it and also easy to track updates of the
people you follow.
• People just get hooked to it as these are instant and after
reading easy to comment.

11. Widgets
•
•
What are Widgets?
– Sometimes known as a plug-in or
an app
– Self-contained piece of code that
a developer creates for a specific
function
– User does not need to know the
back-end of it to use the widget
What kind of widgets exist?
– Graphics - create banners,
images
– Entertainment - TV listings, daily
quotes, games
– Social - links or “boxes” to FB,
Twitter, RSS Reader
– AV - stream YouTube right on your
blog, Flickr slideshow
– Gadgets - hit counter, weather,
calendar, Google Analytics,
AdSense, etc

12. Some questions you might be
thinking?
1. Why should you blog?
2. What should you blog about?
3. Can I copy posts and information from other blog or website?
4. Will people read my blog?
5. How to promote my blog?
6. ___
7. ____
8. ___
9. ___
10. Any more questions?

13. Why do people blog ?
• There are many reasons, but I have tried to list the important
ones for you…
– It helps to process your thoughts
– Often thoughts which are not written down are forgotten
– It improves your command on that language
– Increases vocabulary of words
– Helps in creative thinking
– Improves memory 
– Helps in group discussion
– And if you write then you will read

14. Some case studies of Bloggers

15. Drudge Report – Initiation of Blog
• Bill Clinton and Monica Lewinsky sex scandal first appeared
on Drudge Report a Blog.
• Drudge Report is a blog managed by a journalist, it is actually
an online news journal.
• The editor Mr. Drudge published this report when Newsweek
and other traditional media refused to publish it fearing
President Clinton.
• Overnight the blog became famous, it also influenced lot of
online users to start their own blog and do citizen reporting.
• This blog marks an important era in media, as people started
believing in the online news content more than the traditional
media.

17. Case study of Mr. Murali, who uses blog to increase
his own efficiency…

18. Case study - Mr. D. Murali
• Mr. D. Murali is Dy-editor Hindu Business Line, based in
Chennai.
• He runs a number of blogs, each blog representing each
column in Hindu Business Line.
• First he updates his blogs status on the stories planned for
PR professionals.
• The PR professionals mail him their spokesperson profile and
company profile based on the brief of the story and also
information about the spokespersons availability based on Mr.
Murali‟s schedule.
• Mr. Murali updates his schedule on his blog (Murali Listening),
so PR professionals can update their spokesperson.

19. Jijomurali.blogspot.com is blog by Mr. D. Murali, sub-editor, Hindu Business Line.
He updates the blog with all the press releases. The blog also connects to another blog
Muralilistening.blogspot.com which is his online diary, so PR people can schedule meeting
For their spokespersons.

20. This is the blog muralilistening.blogspot.com
where PR professionals can schedule
meeting according to the story he is
planning.
Weekly storylines by Murali

21. The blog also connects to a regular column in Hindu Business Line called „‟60
Seconds chief‟. All the interviews pertaining to this column are featured over here and
also in the newspaper.

22. He also runs a feature on books reviews in Hindu Business Line and a blog
bookpeek.blogspot.com, where he uploads all the reviews.

23. All the interviews are uploaded on youtube, for viewers

25. In 2005, Dell didn‟t have a blog. But one of their customers did…

26. Dell‟s customer strikes bac
• This customer was very upset with Dell‟s customer service.
• He wrote about his experience on his blog.
• So did another blogger, whose post was so popular, it led to
the creation of a new term for Dell…

28. Dell Hell in Google
• If you search for Dell Hell in Google, that guy‟s post is the first
result.
• As a result, Dell got negative press coverage in the New York
Times and Wall Street Journal.
• Dell didn‟t have a blog, so they were unable to communicate
with the angry blogosphere.
But there was a happy ending. Dell set up their
own blog.

30. Measurable results
• Dell saw a 27 point decrease in negative blog posts, from
49 percent at the peak of Dell Hell to the current 22 percent.
• Cost would have been hundreds of millions for similar ad
campaign.

31. Some screen shots of
professional blogs

32. The is a blog by Sunita a professional Mom blogger. She
writes about her baby, post delivery and chronicles each
passing day.

33. This is the blog by Naukri.com CEO Mr. Sanjeev Bikhchandani, one of the few CEOs
who blogs actually write blogs. He focuses on entrepreneurship.

34. This is a blog by Govingraj Ethiraj, editor-in-chief BloombergUTV.

35. This is a travel blog by Arun a professional blogger and photographer

36. Blog on social media by Mr. Rajesh Lalwani

37. Amit Agarwal is a professional blogger and technology columnist associated with a
Number of leading publications. His blog www.labnol.com has been awarded the
best blog. His blog is on new technology and social media.

38. Meena is a professional blogger and blogs at Hooked on Heat. She is also a
freelance food writer, recipe developer and cooking instructor based in
Mississauga, Ontario.

39. The author also goes by the pseudonym WanderingSoul as she feels that suits her much
better than her real name Neelima. A nature lover to the core and this is her way to relive
her splendid sojourns in the Indian Subcontinent. More than the regular touristy kind of places,
she prefers the secluded little-known jewels scattered along the length and breadth of India.

40. Sandip Dedhia is founder and editor in chief of Blogsdna.com. He holds the degree of
Bachelor of Engineering in Information Technology (IT) from Mumbai University. After completing
his education he started working with CDSL. Full time work didn‟t suite him and he started his
venture on Internet with Blogsdna.com. Now he is full time professional blogger.

41. Thank
you..and

42. Go start BLOGGING…..