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Key4Women - June 10, 2011
- 1. Two Birds with One Stone
Managing your Social Networks Efficiently
and Effectively Without Going Insane
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.
- 2. Social Media Dashboards
Pros Pros Pros
•Easy to use •Connected to •Connected to the
•Connected to several networks most networks
several networks •Free •Free
•Analytics •Mobile app •It’s a website
•It’s a website
•Mobile app Cons Cons
•Can be confusing •Clumsy navigation
Cons •Slow •Fewer features
•Some paid features •Have to download •No mobile app
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.
- 3. Advantages of Using HootSuite
Manage multiple accounts
▪ Post to multiple accounts quickly and easily
▪ Organize accounts and interests on multiple tabs
▪ Import Twitter lists to segment users by topic
Posting is quick and simple
▪ Schedule posts
▪ Easily shorten URLs
▪ Attach images and files
▪ Create link and thumbnail previews for Facebook posts
▪ Automatically send blog posts to other accounts
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.
- 4. Advantages of Using HootSuite
Monitor and analyze
▪ Easily search and monitor keywords and topics
▪T rack click rates on shortened URLs
▪ Social media analytics and data (for tracking ROI)
▪ Customizable reporting
Teamwork
▪ Assign follow-up tasks
▪ Monitor which team member posted what
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.
- 5. What Kind of Content Should I Share?
▪ Resources
– Blog posts (yours and others’)
– News articles
– Advice and tips
– How-to’s
▪ Company news
▪ Events (pre and post)
▪ Promotions and sales
▪ Testimonials and case studies
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.
- 6. What Kind of Media Should I Share?
This means…
▪ Blog posts/articles/documents
▪ PowerPoints/slide decks
▪ Text excerpts
▪ Videos
▪ Photos
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.
- 7. Disseminate your Content!
A piece of content
Full text Partial text
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.
- 8. It All Works Together
E-mail
Website Blog
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.
- 9. Tell People About your Accounts
Put links to your social media accounts on your:
▪ Website
▪ Blog (if separate from website)
▪ E-mail signature
▪ E-newsletters
▪ Business cards
▪ Stationery
▪ Marketing collateral
▪ Signage
▪ Word of mouth
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.
- 10. Give People a Reason to Friend/Follow/Connect
▪ Provide information, resources, promotions, sales,
etc. that are only available through social media
▪ Give prizes to the #th follower/friend
▪ Have contests on your social networks only
▪ Provide the most up to date info is available there
▪ And then remember to tell people that about
these things!
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.
- 12. Gong Gong Communications
We provide holistic marketing and creative
services to small businesses on a monthly and per-
project basis
We offer a full range of services including graphic
& web design, copy writing, marketing planning,
and social media engagement.
www.gonggongcommunications.com
Key4Women – June 10, 2011
© 2011 Gong Gong Communications. All rights reserved.