Advergames & apps

1. ADVERGAMES
SOCIAL MARKETING

2. Advertising inside the games.
ADVERGAMES
INTEGRATION
SOCIAL MARKETING INTEGRATED DESIGN
Facebook, Twitter, Website, marketing
Blogs and other online and integrated
netwoks. design.

3. Is a Marketing and comunication tool, allows to promote the
product, organization or brand.
Advergames are interactive videogames that allow a
continuous exposition of the user to a brand.
It can be used to:
* Strengthen the brand image.
* Creation of databases with information on users.
* Direct Segmentation of target .
* Low Cost - High effectiveness.
* High rate of time-spent by the user.
* Great ability to communicate product attributes and brand.
* Lower advertising meddling when browsing
* The internet user is looking for the game : they want to play.
* Build dialog with users.

4. Why ADVERGAMES?
Because is the most receptive advertising, and… ¿Who wouldn´t like
to play without feeling the “intrusion” of the brand?
Why SOCIAL MARKETING?
Is the media with more permanence of the users.
All companies make their advertising campaigns viral on Facebook,
Twitter, Blogs and other networks, giving more content; reaching
more and more users.
Everything is made from a unique approach and strategy, integrated
by design.
Why ARESRICHMEDIA?
Because we can create original content, receptive for
your potential customers, and give it the viral strategy
that needs to be known and seen, increasingly, for
more people every day.

5. Social Gaming: Marketers Make Their Move.
Social gaming exploded in 2010, with 24% of internet users lured by
addictive apps like FarmVille. Marketers are also feeling the pull and
have opportunities to experiment with a sizeable and engaged
audience.

6. Social gaming exploded in 2010. Lured by addictive apps such as
Zynga’s FarmVille, 53 million US internet users, or 24% of the online
audience, played social games at least once a month in 2010
By 2012, there will be 68.7 million social gamers in the US,
representing 29.5% growth from 2010..
In 2012, US revenues will rise to $1.32 billion, from $856 million in
2010.
Companies in many industries are tapping into social gaming through
branded virtual goods, offers, ads and campaigns that combine digital
and real-world items.
Traditional game developers, media giants and internet firms are also
investing in social gaming. Most of the top social game publishers
received large capital infusions or were acquired in the past 18
months, signaling a consolidation phase that will likely continue into
2011.
For brand marketers, the next two years will be a great time to gain
insights about tapping this vibrant segment of the gaming universe.

7. • Webinars
• Banners with games inside
• Game Sites
• Websites
• Dynamic Ads
• Call to Action (send to a friend)
• Second Life & other communities
• Games inside a Brand Website
• Social Networking, Groups, FanPages

8. NUESTROS CLIENTES

9. In early March this year, we approved the project for the Bicentennial of
the Nation. The work was to develop a game that shows the different
historical stages of the 200-year s of the Argentina Republic.
The only "obstacle" was that we only had 1 month to develop everything,
so we knew that every movement should be precise, and every assigned
resource should fit perfectly into the production process , and each
step should be finished, so the client should not be asked at all. We
realized that we had no time to waste.

10. At first, we had to define the 8
stations that would shape the
game, each one should be
a representative of an important
historical period of the Nation. In
conjunction with the client, we define
that the 8 stations should be:
Revolution, Independence, National
Organization, Labor and Social Refor
m, Infamous Decade, Democracy
in Crisis, Democracy and the
Bicentennial.
The Train’s History, led by the the locomotive
“La Porteña”, was giving every passenger a
really interesting journey through time,
stopping at each station, where the
user should perform each task.
Link:
http://aresrichmedia.blogspot.com/2010/05/como-
desarrollamos-el-tren-de-la.html

11. StripYourself.
This is an app developed for social networks(Facebook).
Something funny and easy to make viral. Just select a photo and see…
Link: http://apps.facebook.com/streapyourself/

12. Simon.
This application was delveloped for kids.
The idea was to be able to teach religion in a funny way: playnig Simon!
Link: http://aresrichmedia.com/advergames/juegos/hero_challenge/

15. More info: http://www.lanacion.com.ar/1333065-videojuegos-
para-potenciar-la-publicidad-y-la-promocion
More info:
http://www.adlatina.com/notas/noticia.php?id_noticia=40032

16. “The team works as only one person, so we can reach the
other side of the field, passing the ball from one to another”
Chief Executive Officer
Mara Ares (31)
Chief Technology Officer Sales Director
Francisco Araujo (42) Gonzalo Borras (31)
Art Director
Javier Pérez (37)
BizDev
Giselle Borau (28)

17. Contact us:
info@aresrichmedia.com
http://www.aresrichmedia.com