Made this presentation to an awesome Lean Startup Machine group at Bangalore on 19th April 2013.

1. #mvp
#LeanBangalore
@goodals

2. Minimum Viable Product
What your customers perceive as a
product and are willing to pay for

3. Problems and People
Complexity of the Problem
Low High
People
affected
Many
Few

4. Problems and People
Complexity of the Problem
Low High
People
affected
Many
Few Education

5. Problems and People
Complexity of the Problem
Low High
People
affected
Many
Few Education
Process

6. Problems and People
Complexity of the Problem
Low High
People
affected
Many
Few Education
Process
Procedure

7. Problems and People
Complexity of the Problem
Low High
People
affected
Many
Few Education
Process
Procedure
Solution

8. Problems and People
Complexity of the Problem
Low High
People
affected
Many
Few Education
Process
Procedure
Solution
Product

9. Investments
Complexity of the Problem
Low High
People
affected
Many
Few Education
Process
Procedure
Solution
Product

10. Through The Looking Glass
Education
Process
Procedure
Solution
Product
The customer sees the Product
or Service in every stage

11. #mvp helps
• Validate your hypotheses with optimal time
and effort
• Identify gaps between your offering and your
business goal
• Identify drivers for GEM: Growth,
Engagement, Monetization

12. #mvp = website
True or False?

13. #mvp is sum total of your #ux
That customers are willing to pay for

14. #ux in a multi-device world
Web App Email SMS Voice
Good ol’
PC
The
Smart
Phone
The
Tablet

15. Is data model important?
Understanding usage and behaviour
Validating hypotheses with facts

16. #mvp
• No compromise on the Data Model
• No compromise on the User Experience
• Few, specific features that function well
• Customer can use with confidence, and is
willing to pay for it

17. How do you trade off?
Time : Scope : Quality
Do you trade off?

18. #mvp reality
• You usually have the resources and time to do
only the top 10% of what you want to do

19. #LeanBangalore
#thankyou