The real estate game has changed. Customer expectations have changed and to meet the demands of today's consumer requires skill and strategy in the realm of technology and social marketing. This presentation speaks to the fundamental changes in real estate and how to succeed at social marketing. It includes samples of where the GoodLife Team is innovating.
14. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Source: Cone, Business in Social Media Study, September 2008
15. It’s supposed to be a dialogue, not a monologue. AND…You need to go where the people are
25. tool: vanity URLare you memorable? http://www.facebook.com/home.php?#!/pages/Austin-TX/Knollwood-on-the-Colorado-River-by-Antero-Homes/257846771301?ref=ts&__a=49&ajaxpipe=1 so long! http://www.facebook.com/anterohomes much better
26. Before you ask the intern:Whoever creates a FB page is foreverthe admin.
33. What is your objective? What? Your objective? Who? Your target demographic? How? Tools you will use? Time you can invest? Insource or Outsource? Measurement? When? And how often?
34. Why? The ROI of Social Media is Your Business Will Still Exist in 5 years
49. CONTACT 200 calls made by Customer Care during business hours How often is the call handled in real time? Will buyers leave a message? Source: Realtor.com
50. CONTACT Calls monitored 500 listings with broker permission January 2010 What percentage of buyers hang up when they get voice mail? Lost customers Source: Realtor.com