With complex business variables like economic conditions, tightening budgets, inefficient marketing processes, long sales cycles etc... it is important to establish a clear business case for WCM (Web Content Management) implementations. We have highlighted a few tangible and intangible variables that can be the starting points for your business case development.

1. Why do we need a business case?Tangible benefitsintangible benefits Building a business case for Web content management

2. Why do we need business case? - why it may be more necessary than before?

3. why it may be necessary? Why do we need a business case Tangible benefits Intangible benefits With all these factors influencing the current business environment, management is seeking a well articulated business case for all new initiatives. A WCM implementation is no exception to the rule...

4. Tangible benefits - Variables that directly impact the roifor a firm

5. Revenue & cost savings Why do we need a business case Tangible benefits Intangible benefits

6. intangible benefits - Variables that indirectly impact the roifor a firm

7. edge, processes, compliance Why do we need a business case Tangible benefits Intangible benefits

8. Thanks!For follow-up questions Please contact indy sawhney indy.sawhney@goodmedium.com