With over 2,000+ registered delegates, the 6th annual World Medical Tourism Congress hosts speakers from a variety of backgrounds and over 20 different countries. Patrick Goodness, the Founder & CEO of The Goodness Company offers you his thoughts on marketing strategies to attract more patients.

1. 10 Digital Marketing
Strategies to Attract
More Patients
Patrick Goodness, CEO: The Goodness Company:
Global Healthcare Marketing
www.GoodnessHealthcareMarketing.com

2. Goal of
Healthcare
Marketing
Attract the Right Patient,
with the Right Message
at the Right Time.
The Goodness Company: Healthcare Marketing

3. Active vs. Passive Patient Marketing
Intuitive & Interactive Site Design
88%-92%
of Potential Patients
will Find You and/or
Research You Online
Your Website
is Your First
Brand Impression
The Goodness Company: Healthcare Marketing

4. No Website = You Do Not Exist

5. Poor Design + Poor Grammar =
Negative Brand Introduction Experience
The Goodness Company: Healthcare Marketing

6. Good Websites
•
•
Good Websites Answer Patient
Questions Before They Have a
Chance to Ask Them
•
Good Websites Allow Patients
to Say “YES” on Every Page
•
The Goodness Company: Healthcare Marketing
Good Websites Are Intuitive
Good Websites Have a Clear
Call to Action

7. Social Media Marketing
Social Media is About Building Relationships…Not Selling
• Offer Valuable Content &
Interesting News
• Commit or Quit
• Social Media is Ideal for
Testimonials
• Encourage Participation
• Pay Attention to Comments
The Goodness Company: Healthcare Marketing

8. SEO and SEM
SEO: Search Engine Optimization
• If Patients Cannot Find You…
They Cannot Do Business with You
• First Page Google &
YouTube Results Matter
• Know Your Patients:
Know How They Search
• Every Page in Your Website Should
Have a Clear SEO Goal
• Good SEO Takes Time.
No Overnight Results.
The Goodness Company: Healthcare Marketing

9. SEO and SEM
SEM: Paid Search
You Gotta Pay to Play:
Google – Facebook – Yahoo – Bing
Test –Track – Refine
The Goodness Company: Healthcare Marketing

10. Online Video
By 2015
80%
of All Internet
Traffic Will be
Video-Based
The Goodness Company: Healthcare Marketing

11. Online Video
• Videos are Key to
Relationship Marketing
• Know – Like –Trust
• Video is Key to SEO
Success
• Videos Should Be 2-3
Minutes in Length
• YouTube vs. Vimeo
The Goodness Company: Healthcare Marketing

12. Mobile Sites
(Is Your Site Ready for the Mobile Age?)
The Goodness Company: Healthcare Marketing
• The Future of Information is Mobile:
Phones/Tablets
• Make Your Site Mobile Ready
• Simple-Clear Call to Action –
Easy to Respond

13. Content Marketing
(Articles/Blogging/Public Relations)
• Content is the Key to
Online Success
• Good Quality –
Well Written Content
• Offer Valuable Information –
Build Trust
The Goodness Company: Healthcare Marketing

14. Content Marketing
(Articles/Blogging/Public Relations)
Become an Authority:
Articles & Blogging
Content is Critical for Improved
Google Ranking
Contribute Content to Industry Sites
Public Relations: Tell Your Story
The Goodness Company: Healthcare Marketing

15. More Marketing Sources
Targeted Digital Media Advertising
• Website Sponsorships
• Banner Advertising
• Google Ad Words – Facebook
• Develop Email Newsletter
The Goodness Company: Healthcare Marketing

16. More Marketing Sources
Tracking and Analytics (Test and Verify)
• Invest & Test
• Reward Requires Risk
• Experience Counts:
Professional Healthcare Marketing
The Goodness Company: Healthcare Marketing

17. More Marketing Sources
Integrate Digital Media with Traditional Media
• TV – Radio – Magazines – Direct Mail
• Market Research
• Niche Market Media
• Cooperative Marketing
with Facilitators
The Goodness Company: Healthcare Marketing

18. How to Build & Close Sales
Faster Than Your Competition
•
Find Your Niche-Own It
•
Partnerships/Endorsements
•
Don’t Sell. Solve Problems.
Trust = Sales
The Goodness Company: Healthcare Marketing

19. Final Thoughts
• Marketing is a Long-Term
Investment: 2-5 Years
• Discover Your Brand:
Partner: Invest
• The Market Rewards Visionary Leaders
www.GoodnessHealthcareMarketing.com

20. Patrick Goodness, CEO
The Goodness Company:
Advertising, Marketing & Public Relations
www.GoodnessCompany.com
www.Facebook.com/GoodnessCompany
312-205-6424 x10