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Numbers in a second


             Jun Kaneko
            August, 2011
1
7                                                    (Facebook, Jan to March 2011)
                                          https://www.facebook.com/press/info.php?statistics




                          10
2012 6                                  7
                                                           (Socialbackers, August 2011)
http://www.socialbakers.com/blog/182-the-ultimate-answer-when-will-facebook-hit-1-billion-users/
11600
    (          ,                 ,                       ,              ,          ,                   , etc.)



                                                                                  2900                    /
                                                                                  (Facebook, August 2011)



OLTP Performance (MySQL Tech Talk, November 2010)
Queries response: 4ms reads, 5ms writes
Network bytes per second: 38GB peak
Queries per second: 13M peak
                                                        https://blog.facebook.com/blog.php?post=10150262684247131
         http://highscalability.com/blog/2010/11/4/facebook-at-13-million-queries-per-second-recommends-minimiz.html
                           https://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
,
           230
           facebook applications



                  100
Facebook
20
                                                                       /




Like, Share,
30          Facebook Insight
                                               https://www.facebook.com/note.php?note_id=10150103900258920
      http://highscalability.com/blog/2011/3/22/facebooks-new-realtime-analytics-system-hbase-to-process-20.html
Z Cloud

24
           1000                       In a social game, the ratio of reads to writes could be as high as 1:1




                Amazon


Scale Fast or Fail Fast

        http://highscalability.com/blog/2011/5/19/zyngas-z-cloud-scale-fast-or-fail-fast-by-merging-private-an.html
                         http://gigaom.com/cloud/zynga-s-1-highlights-cloud-big-data-as-competitive-advantages/
                                                 http://code.zynga.com/2011/07/building-a-scalable-game-server/
95811



                   CDN                      1000+                                   70+
http://highscalability.com/blog/2011/8/18/paper-the-akamai-network-61000-servers-1000-networks-70-coun.html
8868                  tweets /
                                                    (Twitter, August 2011)




      Twitter breaks tweets per second
      record thanks to Beyonce
     http://www.digitaltrends.com/social-media/twitter-breaks-tweets-per-
     second-record-thanks-to-beyonce/




  2300 tweets /    http://blog.twitter.com/2011/06/200-million-tweets-per-day.html
    http://www.flickr.com/photos/twitteroffice/5330389687/sizes/o/in/photostream/
7196                                            tweets /
                                                                                (Twitter, July 2011)
                                                     http://twitter.com/#!/twitter/status/92754546824200193




                                        FIFA                                      2011
                                           vs
                                        http://www.jfa.or.jp/national_team/topics/2011/328.html

http://www.flickr.com/photos/twitteroffice/5330389559/in/photostream/
1

    48             (Youtube, August 2011)
         http://www.youtube.com/t/press_statistics
5000
  12.5                                       URL

1000                 URL/




                                            (Bitly, May 2010)
  http://blip.tv/mongodb/bit-ly-user-history-auto-sharded-3723147
900
300                          /

35                        /
      (foursquare, May 2011)
                                        *
      http://www.10gen.com/presentation/mongosf2011/foursquare
Instagram                            700
                                 130                                    *


                  15                           /
                                          (Instagram, August 2011)

            http://signalnews.com/instagram-milestone-150-million-photos-648
2011/7 Apple

                    iPhone, iPad, iPod Touch


                    2
                    http://www.apple.com/pr/library/2011/07/07Apples-App-Store-Downloads-Top-15-Billion.html




                                                      2011/5 Google

Android



                                    1
  http://googleblog.blogspot.com/2011/05/android-momentum-mobile-and-more-at.html
iPnone 2011 Q2                       2000
                                                           (IDC 2011 8          )
              http://mediatel.co.uk/newsline/2011/08/09/iphone-tops-smart-phone-sales/




 1

     2.5
iPhone5
       2011                                9500
                          http://www.digitimes.com/news/a20110814PD200.html
2011          7
                                                                                     (comScore 2011 8                  )


                       Symbian
                 Microsoft
                                                  2%
                                                 2%
                                              6%

            RIM
                                                                                            Google
                                 22%                                      42%




                                              27%
               Apple

http://www.comscore.com/Press_Events/Press_Releases/2011/8/comScore_Reports_July_2011_U.S._Mobile_Subscriber_Market_Share
2011
                                      50%
                                                     (nielsen 2011 6   )




http://www.wired.com/gadgetlab/2011/06/android-iphone-growth/
2011            2012
                    50%
                                  (MM      2011 7         )




   MM      :                                     11 7
http://www.m2ri.jp/newsreleases/main.php?id=010120110707500
(Apple 2011        7   )
                               Apple’s App Store

             425,000+
                90                           150
http://www.apple.com/pr/library/2011/07/07Apples-App-Store-Downloads-Top-15-Billion.html
(Google 2011 5          )
                      Android Market

  200,000+
     131                            45
http://googleblog.blogspot.com/2011/05/android-momentum-mobile-and-more-at.html
(DISTIMO 2     )


   iPad

iPhone


                      Android

     DISTIMO Publication 2011 February
     http://www.distimo.com/publications
Web
                                                             (FLURRY 2011     7     )




http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
80%                              SNS
                                                             (FLURRY 2011     7     )




http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
(IMS Research 2011   5   )



                        2010 4Q
                                                            940
                                                              510
http://www.greenfieldscommunications.com/rel_2011/IMS_110329eReader.pdf
iPad 2011 Q2        800
                                          (WWD Keynote 2011 6               )




1

    1
                   http://www.businessinsider.com/apple-ipad-sales-2011-6
7                                      2                            1.8
       3-5                                    1.5                                     2
       3                                                                            iPad


iPad
       3200                                             vs          2000
2011                                                              (BMO Capital Markets 2011 6                  )

       http://www.forbes.com/sites/elizabethwoyke/2011/06/06/forecasting-2011s-tablet-market-leaders-and-losers/2/
HP
2011




74%
iPad                           2015                  43.6%



iPad            4420                                                                     (IHS iSuppli 2011 8                        )

   http://www.isuppli.com/Display-Materials-and-Systems/News/Pages/Media-Tablet-Forecast-Increased-as-Apple%E2%80%99s-Dominance-Grows.aspx
2011                                    200
                                                    (ICT     2011   8   )




 http://ebook.itmedia.co.jp/ebook/articles/1108/03/news072.html
eReader       2010 Q4
                                                         (IMS Research 2011         6         )
                     http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147627


     Others
                                                                      Amazon
                   17%                                                 Kindle
  Hanvon
              4%
  BenQ
              4%

  Sony        5%
                                                 59%

               11%




         BARNES&NOBLE nook
2                 $9030                        eBook
                                                                (AAP 2011    4          )




1                     $37       eBooks               Print Books
                                                                         5          3



2010 1-2           60.9                                                     587.3




2011 1-2                   164.1                                     441.7

                                                                        $million
               0                175              350              525                   700
                          http://www.publishers.org/press/30/
This is the realtime


             Jun Kaneko
    http://www.goodpic.com/mt/
           twitter: goodpic

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一秒間にソーシャルとモバイルで何が起きているか

  • 1. Numbers in a second Jun Kaneko August, 2011
  • 2. 1
  • 3. 7 (Facebook, Jan to March 2011) https://www.facebook.com/press/info.php?statistics 10 2012 6 7 (Socialbackers, August 2011) http://www.socialbakers.com/blog/182-the-ultimate-answer-when-will-facebook-hit-1-billion-users/
  • 4. 11600 ( , , , , , , etc.) 2900 / (Facebook, August 2011) OLTP Performance (MySQL Tech Talk, November 2010) Queries response: 4ms reads, 5ms writes Network bytes per second: 38GB peak Queries per second: 13M peak https://blog.facebook.com/blog.php?post=10150262684247131 http://highscalability.com/blog/2010/11/4/facebook-at-13-million-queries-per-second-recommends-minimiz.html https://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
  • 5. , 230 facebook applications 100 Facebook
  • 6. 20 / Like, Share, 30 Facebook Insight https://www.facebook.com/note.php?note_id=10150103900258920 http://highscalability.com/blog/2011/3/22/facebooks-new-realtime-analytics-system-hbase-to-process-20.html
  • 7. Z Cloud 24 1000 In a social game, the ratio of reads to writes could be as high as 1:1 Amazon Scale Fast or Fail Fast http://highscalability.com/blog/2011/5/19/zyngas-z-cloud-scale-fast-or-fail-fast-by-merging-private-an.html http://gigaom.com/cloud/zynga-s-1-highlights-cloud-big-data-as-competitive-advantages/ http://code.zynga.com/2011/07/building-a-scalable-game-server/
  • 8. 95811 CDN 1000+ 70+ http://highscalability.com/blog/2011/8/18/paper-the-akamai-network-61000-servers-1000-networks-70-coun.html
  • 9. 8868 tweets / (Twitter, August 2011) Twitter breaks tweets per second record thanks to Beyonce http://www.digitaltrends.com/social-media/twitter-breaks-tweets-per- second-record-thanks-to-beyonce/ 2300 tweets / http://blog.twitter.com/2011/06/200-million-tweets-per-day.html http://www.flickr.com/photos/twitteroffice/5330389687/sizes/o/in/photostream/
  • 10. 7196 tweets / (Twitter, July 2011) http://twitter.com/#!/twitter/status/92754546824200193 FIFA 2011 vs http://www.jfa.or.jp/national_team/topics/2011/328.html http://www.flickr.com/photos/twitteroffice/5330389559/in/photostream/
  • 11. 1 48 (Youtube, August 2011) http://www.youtube.com/t/press_statistics
  • 12. 5000 12.5 URL 1000 URL/ (Bitly, May 2010) http://blip.tv/mongodb/bit-ly-user-history-auto-sharded-3723147
  • 13. 900 300 / 35 / (foursquare, May 2011) * http://www.10gen.com/presentation/mongosf2011/foursquare
  • 14. Instagram 700 130 * 15 / (Instagram, August 2011) http://signalnews.com/instagram-milestone-150-million-photos-648
  • 15. 2011/7 Apple iPhone, iPad, iPod Touch 2 http://www.apple.com/pr/library/2011/07/07Apples-App-Store-Downloads-Top-15-Billion.html 2011/5 Google Android 1 http://googleblog.blogspot.com/2011/05/android-momentum-mobile-and-more-at.html
  • 16. iPnone 2011 Q2 2000 (IDC 2011 8 ) http://mediatel.co.uk/newsline/2011/08/09/iphone-tops-smart-phone-sales/ 1 2.5 iPhone5 2011 9500 http://www.digitimes.com/news/a20110814PD200.html
  • 17. 2011 7 (comScore 2011 8 ) Symbian Microsoft 2% 2% 6% RIM Google 22% 42% 27% Apple http://www.comscore.com/Press_Events/Press_Releases/2011/8/comScore_Reports_July_2011_U.S._Mobile_Subscriber_Market_Share
  • 18. 2011 50% (nielsen 2011 6 ) http://www.wired.com/gadgetlab/2011/06/android-iphone-growth/
  • 19. 2011 2012 50% (MM 2011 7 ) MM : 11 7 http://www.m2ri.jp/newsreleases/main.php?id=010120110707500
  • 20. (Apple 2011 7 ) Apple’s App Store 425,000+ 90 150 http://www.apple.com/pr/library/2011/07/07Apples-App-Store-Downloads-Top-15-Billion.html
  • 21. (Google 2011 5 ) Android Market 200,000+ 131 45 http://googleblog.blogspot.com/2011/05/android-momentum-mobile-and-more-at.html
  • 22. (DISTIMO 2 ) iPad iPhone Android DISTIMO Publication 2011 February http://www.distimo.com/publications
  • 23. Web (FLURRY 2011 7 ) http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
  • 24. 80% SNS (FLURRY 2011 7 ) http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
  • 25. (IMS Research 2011 5 ) 2010 4Q 940 510 http://www.greenfieldscommunications.com/rel_2011/IMS_110329eReader.pdf
  • 26. iPad 2011 Q2 800 (WWD Keynote 2011 6 ) 1 1 http://www.businessinsider.com/apple-ipad-sales-2011-6
  • 27. 7 2 1.8 3-5 1.5 2 3 iPad iPad 3200 vs 2000 2011 (BMO Capital Markets 2011 6 ) http://www.forbes.com/sites/elizabethwoyke/2011/06/06/forecasting-2011s-tablet-market-leaders-and-losers/2/
  • 28. HP 2011 74% iPad 2015 43.6% iPad 4420 (IHS iSuppli 2011 8 ) http://www.isuppli.com/Display-Materials-and-Systems/News/Pages/Media-Tablet-Forecast-Increased-as-Apple%E2%80%99s-Dominance-Grows.aspx
  • 29. 2011 200 (ICT 2011 8 ) http://ebook.itmedia.co.jp/ebook/articles/1108/03/news072.html
  • 30. eReader 2010 Q4 (IMS Research 2011 6 ) http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147627 Others Amazon 17% Kindle Hanvon 4% BenQ 4% Sony 5% 59% 11% BARNES&NOBLE nook
  • 31. 2 $9030 eBook (AAP 2011 4 ) 1 $37 eBooks Print Books 5 3 2010 1-2 60.9 587.3 2011 1-2 164.1 441.7 $million 0 175 350 525 700 http://www.publishers.org/press/30/
  • 32. This is the realtime Jun Kaneko http://www.goodpic.com/mt/ twitter: goodpic