Goodrich Global Corporate Brochure

1. Corporate Vision
We will be the most successful global supplier of interior decorative products
Corporate Mission
We are committed to continuous improvement in providing innovative
products and service excellence to our customers
Corporate Core Values
team work
integrity
delight customers
staff commitment
continuous improvement

3. “I have received excellent support and services rendered from Goodrich
Global. You provide us with a wide variety of products selection and technical
support during the implementation of our projects. I would not hesitate to
specify or recommend any products provided by Goodrich Global.”
Hendra Sutedjo, Orb Associates Pte Ltd
Singapore
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6. Wallcovering Carpet
Fabric Flooring
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7. “Goodrich Global continues to impress me with their variety of products
and designs. This has allowed me to explore a wider range of design
expressions to the ultimate benefit of my clients.”
Jane Auw, Designer, Jane Auw Interiors
Indonesia

8. Lifestyle Offerings
Variety is the essence of creativity
Here at Goodrich, we’re constantly adding to our range of wallcoverings,
carpets, fabrics and floorings. So that you have all the creative freedom you
need to bring your dream home or establishment to life.
Nothing allows for self-expression like wallcoverings
From metallic hues, textured or intricately printed coverings to rich textiles, our
range of wallcoverings will give you the flexibility to balance your aesthetic
preference with functional benefits. And with each wallcovering coming with a
*3-year warranty on materials and workmanship which requires minimal maintenance,
you can be sure that your home will stay beautiful for years to come.
Enjoy the warmth and elegance that only carpets can bring
Whether it’s luxurious comfort for your home or a professional touch for your
office, Goodrich carpets have your needs covered. Our extensive collection
includes carpet, broadloom, tufted and hand-tufted, woven and printed carpets
as well as carpet rugs in all colours and designs. With such a diverse selection,
you’ll never run out of creative options.
Liven up your home or give it a complete facelift with fabrics
From curtains to furniture upholstery, our fabrics can be coordinated with your
choice of wallcovering to create any ambience you desire. And coming in all
shades, prints and textures, our fabrics will give you a multitude of decorative
possibilities to explore.
Turn your home into a cosy retreat with wooden f loorings
Nothing brings more tranquility to a space than high quality wooden floorings.
You can be assured that our wide spectrum of beautiful designs and finishes,
from modern to vintage, will suit any lifestyle.
* For Singapore Only
“We like Goodrich Wallcoverings . It helps to lift the appearance of our office
from just plain walls to one with exciting ambience.”
June Yap, Senior Interior Decorator, Puncak Mewah Design Sdn Bhd,
Malaysia 05

9. The Goodrich Brand
Brand Vision
Enlivening “ ”
At Goodrich, walls do not divide space, but make it whole. To us, a wall is like
a piece of white canvas for one to express one’s utmost imagination and flair
for living. It is a soul-space. A script that underlines the passion
and attitude for living.
As the leader in wallcovering, our existence transcends beyond just beautifying
space. Above all else, we see every wall with Goodrich as an expression of a
unique cover story.
This is the ONE inspiration behind all we do, now and in the future.
Brand Mission
At Goodrich, our mission is to make our wallcovering the single most desired
feature in your habitat through which you can manifest and enliven your cover
story.
The Goodrich brand inspiration embodies our philosophy by which we live our
brand mission, everyday.
With Goodrich, your habitat becomes A gallery of your self-expressions; A
canvas for your creativity; A space for your soul; A showcase of your taste for
life; A manifestation of your cover story.
We do this by inspiring our customers through our wallcovering designs,
applications and service.
Design – We shall always be the first to introduce the latest wallcovering
design innovations that are premium, unique, exciting, and most importantly,
highly desirable.
Application – We keep ourselves abreast of the latest emerging home
décor trends, and constantly explore new ideas to apply our wallcovering
creatively to suit our customers’ ever-changing tastes and needs.
Service – Customer service is the cornerstone of our existence. Everything
we do starts and ends with our customers. Beyond being just a provider of
wallcovering, we live to turn walls into enlivening self-expressions for our
customers.
Brand Positioning
Goodrich is a leading wallcovering brand dedicated to enlivening your
flair for living.
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10. Brand Values
Integrity – Our relationships with our customers
and stakeholders are built fir mly on trust, mutual
respect and honour.
Professionalism – Committed and focused, we
live to deliver what we promise and strive towards
continuous improvement.
Teamwork – We foster teamwork, communication
and sharing of ideas and resources, all for the common
goal of living our mission, everyday.
Ideas-driven – We constantly reinvent ourselves
andexplore creative ideas to surprise, delight and
inspire our customers.
Brand Personality
Genuine – Personable, sincere and professional,
we place our customers’ interest as our priority always.
Dynamic – Versatile, enterprising and confident,
we constantly embrace new ideas and reinvent to
stay relevant with time.
Fun – Passionate, vibrant and optimistic, we are
free-spirited and enjoy life to the fullest.
Stylish – With an eye for aesthetics and a flair
for creativity, we exude a style that is artistic, trendy
and original.
Brand Promise
With Goodrich, every wall is an enlivening manifestation
of .
“We are impressed by the superior range of
wallcovering and top quality service provided
for our project in Bangkok by Goodrich Global
Co., Ltd in Thailand.”
Matee Boonkerd, Project Manager, Urbana Estate Co., Ltd
Thailand
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12. Milestones
Over the years, we’ve made progress a way of life
2007
Established Dubai office (UAE)
Established gallery in Hong Kong
Relaunched gallery in Singapore
2006
Established galleries in Semarang, Indonesia and
Shanghai and Chongqing, China
(Wholly Owned Foreign Enterprise)
Brand revitalization (end-consumer market)
Implemented new technology by migrating from JDE
to SAP system
2005
Launched the world’s first hand-painted art on modern
wallcoverings.
2004
Rebranded and launched the new company name
as “Goodrich Global” across the region
2003
First brand development project
2002
Relocated to the New Goodrich Building at No. 8,
Changi South Lane, Singapore (HQ)
1999
Established Bangkok office (Thailand)
1998
Established Hong Kong office (China)
1996
Established office in Beijing (China), making the first
foray into China market
1991
Renamed as Goodrich Wallcoverings & Carpets Pte Ltd
Established Jakarta office (Indonesia)
1985
Established first overseas office in Kuala Lumpur
(Malaysia) to mark Goodrich globalization
1983
Established Goodrich Wallcoverings Pte Ltd
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13. Achievements
2007
Affirmed the renewal of “Singapore Quality Class”
certification till 31 March 2010.
When it comes to delivering quality,
our record is second to none
2006
Clinched the SPBA Gold Award. (For winning the Goodrich prides ourselves in bringing you only
Singapore Promising Brand Award “Distinctive the best in interior furnishing. Nothing speaks more
Award” for three consecutive years 2004 - 2006) for this than the accolades we’ve received over
Winner of the CitiBusiness-SPBA Regional Brand the years.
Award.
In 1996, we became the first company in our
2005 industry to be awarded the prestigious
Clinched the “Distinctive Award” at the Singapore
International Organization For Standardardization
Promising Brand Award, for the second year
(ISO) 9002 certification. Building on that, we were
running.
presented with the distinctive “Singapore Quality
Rose to 40th position in the “Enterprise 50 Awards”.
Class” award.
2004
We also take great pride in having been honoured
Clinched the “Distinctive Award” at the Singapore
with the annual “Enterprise 50 Awards” four times
Promising Brand Award.
respectively in 1998, 2001, 2002 and 2005. In
2003 addition, our brand communication efforts were
Chairman, Mr. Chan Chong Beng, was awarded rewarded consecutively in 2004, 2005 and 2006,
as one of the Top 10 Entrepreneurs of the Year by with the "Distinctive Award" at the Singapore
Association of Small Medium Enterprise - Rotary Promising Brand Award (SPBA). In 2006, our
Club. successful foray into the region had won us the
Ranked 168th in the “Singapore Small Medium recognition from SPBA and we were awarded a
Enterprise 500 Ranking”. winner of the prestigious CitiBusiness-SPBA
Regional Brand Award.
2002
Achieved the “Singapore Quality Class” H o w e v e r, w h i l e t h e s e d i s t i n c t i o n s s e r v e a s
certification, recognizing Goodrich Global’s efforts deserved recognition for our achievements, more
towards business excellence. importantly, they keep us firmly focused on what
Ranked in the “Enterprise 50 Awards” for the really matters – delivering quality products now
second year running, achieving 47th position. and into the future.
Rose to 189th position in the “Singapore Small
Medium Enterprise 500 Ranking”.
Upgraded International Organization For
Standardization (ISO) certification to ISO 9001:
2000.
Our project successes
Goodrich has worked on numerous signature
2001
projects across Asia. From corporate offices to 6-
Ranked 49th in the “Enterprise 50 Awards”.
star hotels and coveted residential projects – we
Ranked 218th in the “Singapore Small Medium
Enterprise 500 Ranking”. have done it all.
1998
Ranked 50th in the “Enterprise 50 Awards”.
1996
Nominated as a “Promising Small & Medium Sized
Enterprise” by the Productivity and Standards
Board, Singapore.
First company in this field to be awarded the
International Organization For Standardiazation
(ISO) 9002 certification.
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14. Harbour Green Apartments
Hong Kong
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15. Pakubuwono Residence PSA Building, Excutive floor
Indonesia Singapore
Shangri-La Kowloon
Hong Kong
Four Point Sheraton Shenzhen
China
Grand Hyatt Shanghai
China
Westin Shanghai Shangri-La Fuzhou
China China
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16. “I like to use Goodrich wallcovering, because they have a wider range in
the market, making it easy for my concept and design.”
Kim, Designer, Uchida Yoko (M) Sdn Bhd
Malaysia

17. Market Development
We’ve come a long way and we’re looking to go even further
As the leading supplier of wallcoverings in Asia, we take it upon ourselves to
blaze the trail in the interior furnishings industry. We believe that only by sharing
our passion for what we do can we truly fulfil the potential in this market.
As such, we are dedicated to a range of programmes designed to create a
sustainable demand for interior furnishings that will prove fruitful both for us and
for our partners.
Strategic Alliances
Over the years, Goodrich has forged close partnerships with various industry
and lifestyle partners in the region.
These include high-end furnishing retailers, big brand name lighting and furniture
shops, fashion and lifestyle magazines, beauty and fashion retailers as well as
large corporations.
With our products, we add personality with a touch of class to their offerings.
Singapore - Air, Barang Barang, Hansgrohe, Harvey Norman, IKEA, Modele,
Plank, Scanteak, Space, Icon Magazine, Style Living, Style Magazine, Wedding
Bliss and more.
China IKEA
Hong Kong IKEA
Indonesia Art Domain, Bank Mandiri, Casabelle Interior, Elite and more.
Malaysia Hong Kong and Shanghai Banking Corporation (HSBC), IKEA,
Living @ Home and more.
Thailand Index Living Mall, Krung Thai Living and more.
By providing wallcovering for our partners’ furniture and lifestyle showcases, we
not only help bring their displays to life but also put our products in the limelight.
Marketing Initiatives
To promote the use of our interior furnishings, Goodrich actively pursues marketing
and branding initiatives in the countries we operate.
These include conducting educational workshops for young designers and
students around Asia, participating in roadshows and exhibitions to promote
wallcovering as a lifestyle product, and advertising in consumer, trade and
lifestyle magazines to create greater awareness and brand preference.
Join the Goodrich Global network now and grow with us as we reach for new
heights. If you are interested to become a Goodrich Global distributor, please
email info_singapore@goodrichglobal.com 13

18. Space
Singapore
Space
14 Singapore

20. Plank
Singapore
Harvey Norman
Singapore
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22. 18
Singapore
Singapore
Hansgrohe
Barang Barang
Courtesy of IKANO Pte Ltd, © Inter IKEA Systems B.V. 2006.
IKEA
Hong Kong

24. Goodrich Flagship Gallery 19
Singapore

25. Product Innovation
In the business of self-expression, nothing means more
than being truly unique
Constantly pushing the boundaries, Goodrich actively seeks out and develops
the latest and most innovative interior products available. We are proud to
present you with a unique range of breakthrough products that will give you
creative license like no other.
No two people are alike. So why should their living
spaces look the same?
Poetry of Nature – The world’s first hand-painted wallcovering
Synonymous with art lovers and people who desire to indulge in high society
glamour and prestige, our hand-painted wallcoverings offer a unique proposition.
Each wallcovering is passionately crafted by our top artist.
By infusing human elements of creative spirit and artistry to produce enchanting
murals for your walls, this collection of hand-painted wallcovering will transform
your surroundings completely – creating breathtaking scenes and intricate
designs that will never be duplicated.
Few things leave a deeper impression than the power
of illusion
Stone Carpet Collection
Thick and with a highly accented texture, these limited edition Stone Carpets
look like they are made from tiny stones, creating an illusion that will take your
breath away. At the same time, all our Stone Carpets and wide range of rugs
are superbly comfortable and will give any space a touch of elegance.
Where the best of both form and function come together
PERGO® Laminate Flooring
With Goodrich’s range of laminate floorings, you’ll get a beautiful floor surface
coupled with all the benefits technology can bring. All our laminate floorings
come with Compact SoundBloc that significantly reduces impact sound in the
room below. Plus, for added durability, PERGO® patented TitanX Surface delivers
impeccable scratch, wear and impact resistance so the beauty of our flooring
will grace your home for years to come.
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26. 21

27. Goodrich Regional Galleries
Singapore Gallery Beijing Gallery Chongqing Gallery
Guangzhou Gallery Shanghai Gallery Shenzhen Gallery Hong Kong Gallery
Jakarta Gallery Surabaya Gallery Malang Gallery Semarang Gallery
Johor Bahru Gallery Kuala Lumpur Gallery Kuching Gallery Thailand Gallery
Thailand Gallery
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29. 24

30. Social Responsibility
We Care
Caring for our society, the same way we
care for our customers!
Goodrich recognizes its responsibility as a corporate
citizen and is dedicated to supporting Asian Women’s
Welfare Association (AWWA) – a voluntary welfare
organisation with the mission to develop a range of
services to help the less fortunate maximize their
potential.
As part of our efforts, we have jointly organised the
annual Goodrich-AWWA Charity Golf competition
since 2003 to raise much-needed funds for AWWA
programmes.
2006 – raised more than $191,000 in aid of AWWA
Centre for Caregivers (Family Support Group
Programme).
2005 – raised more than S$87,000 for the running of
G o o d r i c h - AW WA C a r e g i v e r s Tr a i n i n g C e n t r e .
2004 – raised more than S$131,000 for setting up the
G o o d r i c h - AW WA C a r e g i v e r s Tr a i n i n g C e n t r e .
2003 – raised more than S$36,000 for AWWA Centre
for Care Education & Social Services (ACCESS)
Building Fund.
Goodrich is also actively involved in the AWWA Sports
Day. Our staff are encouraged to participate in the
organizing and running of this event be it by planning
activities, distributing food and drinks or simply
providing directions and other logistics support.
Through participation in community work and
interaction with the less fortunate, we hope to
develop a sense of corporate social responsibility in
our employees.
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31. Grooming The Next Generation
In nurturing creativity, an early start goes a long way
In support of aspiring young designers, Goodrich actively conducts educational
hands-on workshops for youth and students around Asia. These workshops cover
the trends, techniques and possible applications of wallcoverings, carpets, fabrics
and floorings in both residential and commercial market.
In addition, Goodrich also sponsors numerous programmes such as “Creative
Youth Xchange” – a competition driven by Ministry of Information, Communications
and the Arts (Singapore), where youth from around the region are invited to
e x p r e s s t h e i r c r e a t i v i t y b y g i v i n g h o t e l s u i t e s a n d r o o m s a m a k e o v e r.
Goodrich believes in grooming our very own younger generation employees
through brand internalization workshops, leadership development and more. In
line with our business succession plan - grooming the next generation of internal
and external stakeholders is vital for our continuous growth.
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32. Corporate Culture
Building a homely workplace for one and all
Goodrich employees are our most valuable asset and we believe in building a
conducive family working environment that encourages their contributions. Through
a host of activities and incentives, we have brought our employees closer to
give them the motivation to serve our customers better.
Executive Club
Every year, top performing sales employees are rewarded with an overseas trip where the
brightest and most dynamic employees will share their experiences and ideas. This
platform enables best practices to be standardized regionally.
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33. Singapore Promising Brand Award
We’ve won the
Singapore Promising Brand Award ( SPBA ) three times
Jointly organized by the Association of Small & Medium Enterprises and Lianhe Zaobao in Singapore, the
SPBA is a premier branding award given to recognize local organizations who have shown outstanding
performance in brand communications and performance.
In 2006, Goodrich Global was awarded the prestigious SPBA Gold Award, recognizing our achievements
i n w i n n i n g t h e S P B A “ D i s t i n c t i v e Aw a r d ” f o r t h r e e c o n s e c u t i v e y e a r s f r o m 2 0 0 4 t o 2 0 0 6 .
We were also a proud winner of the CitiBusiness-SPBA Regional Brand Award 2006 – an award that
acknowledges our efforts in having a consistent brand image and identity in at least 5 countries to cater
to the different target markets across the region.
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35. “The variety of Goodrich wallcoverings makes it easy to match the
style that I designed for my customers. It provides me with creative
ideas to enhance their houses.”
Jimmy Cheong & Delvin Tan, Director, Yellow Interior Design,
Malaysia

36. HEADQUARTERS
SINGAPORE
Goodrich Building: 8 Changi South Lane #05-01 Singapore 486113
Main: (65) 6787 8787 | Fax: (65) 6788 7733 | info_singapore@goodrichglobal.com
SINGAPORE (GALLERY)
Goodrich Building: 8 Changi South Lane #01-01 Goodrich Gallery Singapore 486113
Main: (65) 6788 6868 | Fax: (65) 6586 8794 | gallery_singapore@goodrichglobal.com
REGIONAL OFFICES & GALLERIES
CHINA
BEIJING
Dong Fang Rui Jing Tower 2, Unit 2706-2707, No. 16 Jianguomenwai Dajie, Chaoyang District, Beijing 100022, China – PRC
Main: (8610) 6569 6891 / 6892 | Fax: (8610) 6569 6893 | info_beijing@goodrichglobal.com
CHONGQING
Building A, Paradise by the River, Room 2809, No. 19 Changbin Road, Yuzhong District, Chongqing 400011, China – PRC
Main: (8623) 6303 3120 | Fax: (8623) 6303 3153 | info_chongqing@goodrichglobal.com
GUANGZHOU
T h e C o n c o r d i a B l o c k A , R m 2 3 0 7 2 3 / F, N o . 2 5 L i n H e S t r e e t , T i a n H e D i s t r i c t , G u a n g d o n g 5 1 6 6 1 0 , C h i n a – P R C
Main: (8620) 3824 0272 | Fax: (8620) 3824 0272 | info_guangzhou@goodrichglobal.com
SHANGHAI
No. 3202 Kai Xuan Road, Xuhui District, Shanghai 200030, China – PRC
Main: (8621) 6486 8877 | Fax: (8621) 6469 1116 | info_shanghai@goodrichglobal.com
SHENZHEN
R m 2 8 0 2 , To w e r C , P e r f e c t G a r d e n , S h e n n a n M i d d l e R o a d , F u t i a n , S h e n z h e n , G u a n g d o n g 5 1 8 0 0 0 , C h i n a – P R C
Main: (86755) 8287 9666 | Fax: (86755) 8287 9333 | info_shenzhen@goodrichglobal.com
HONG KONG
2 / F, 8 - 1 2 F e n w i c k S t r e e t , Wa n c h a i , H o n g K o n g
Main: (852) 2136 0577 | Fax: (852) 2136 0572 | info_hongkong@goodrichglobal.com
INDONESIA
J A K A R TA
Jl. H. Naim III/6, (Jl. Pangeran Antasari) Cipete Utara, Jakarta Selatan 12150, Indonesia
Main: (6221) 7224 345 | Fax: (6221) 7246 360 | info_jakarta@goodrichglobal.com
J A K A R TA ( G A L L E R Y )
Arte Artistik Estetika, J l . P a n g e r a n A n t a s a r i N o . 6 0 , C i p e t e U t a r a J a k a r t a S e l a t a n 1 2 1 5 0 , I n d o n e s i a
Main: (6221) 7255 065 | Fax: (6221) 7255 067 | gallery_jakarta@goodrichglobal.com
MALANG (GALLERY)
P e r t o k o a n Ta m a n N i a g a , B l o k B N o . 1 1 , J I . S o e k a r n o H a t t a , M a l a n g , J a w a T i m u r, I n d o n e s i a
Main: (62341) 404 766 | Fax: (62341) 404 766 | gallery_malang@goodrichglobal.com
SEMARANG (GALLERY)
J l . Te l a g a M a s R a y a B 1 0 , Ta n a h M a s , S e m a r a n g , J a w a Te n g a h , I n d o n e s i a
M a i n : (6 2 2 4 ) 7 0 7 0 7 9 6 6 / 7 9 9 6 | F a x : ( 6 2 2 4 ) 3 5 6 2 4 6 9 | g a l l e r y _ s e m a r a n g @ g o o d r i c h g l o b a l . c o m
S U R A B AYA
Jl. Manyar Kertoarjo V/37, Surabaya 60285, Indonesia
Main: (6231) 5947 866 | Fax: (6231) 5921 931 / 933 | info_surabaya@goodrichglobal.com
S U R A B AYA ( G A L L E R Y )
Villa Bukit Mas Ra 8-9,Surabaya Barat, Indonesia
Main: (6231) 5671 866 | Fax: (6231) 5671 857 | gallery_surabaya@goodrichglobal.com
M A L AY S I A
JOHOR BAHRU
5 7 J a l a n M o l e k 3 / 1 0 , Ta m a n M o l e k , 8 1 1 0 0 J o h o r B a h r u , J o h o r, M a l a y s i a
Main: (607) 3515 757 | Fax: (607) 3515 577 | info_johor@goodrichglobal.com
KUALA LUMPUR
U n i t M - 2 - 2 , B l o c k M , P l a z a D a m a s , P h a s e I I , J a l a n S r i H a r t a m a s 1 / 7 0 A , 5 0 4 8 0 K u a l a L u m p u r, M a l a y s i a
Main: (603) 6201 5757 | Fax: (603) 6201 8257 / 8357 | info_kualalumpur@goodrichglobal.com
KUALA LUMPUR (GALLERY)
U n i t M - 1 - 2 , B l o c k M , P l a z a D a m a s , P h a s e I I , J a l a n S r i H a r t a m a s 1 / 7 0 A , 5 0 4 8 0 K u a l a L u m p u r, M a l a y s i a
Main: (603) 6201 5757 | Fax: (603) 6201 0757 | gallery_kualalumpur@goodrichglobal.com
KUCHING
N o . 5 2 7 G r o u n d F l o o r, J a l a n A n g C h e n g H o , 9 3 1 0 0 K u c h i n g , S a r a w a k , E a s t M a l a y s i a
Main: (6082) 415 757 / 425 757 | Fax: (6082) 255 757 | info_kuching@goodrichglobal.com
THAILAND
BANGKOK
G r o u n d F l o o r, 4 2 To w e r, 6 5 S u k h u m v i t 4 2 , K l u a y n a m t h a i , K l o n g t o e y , B a n g k o k 1 0 1 1 0 , T h a i l a n d
M a i n : ( 6 6 2 ) 7 1 2 3 2 3 2 | F a x : ( 6 6 2 ) 7 1 2 3 2 3 3 | info_bangkok@goodrichglobal.com
UAE
DUBAI
P. O . B o x 3 0 4 , D u b a i , U A E
Main: (9714) 4224 351 | Fax: (9714) 4224 351 | info_dubai@goodrichglobal.com