4. About dialogue
•15 years of consumer marketing
•Pittards Leather
•PGA Tour
•Major League Baseball
• Babson MBA ‘02
• Agency work
• Non-profit
• Startup
• Community Manager for Spire.com
• Passion for Social Media
5. how about you?
•Introductions
•Your role in the company
•What you hope to get out of tonight’s workshop
•Bonus question
•Social Media Audit
•How many of you are on Linkedin?
•How many of you are on Facebook?
•How many of you are on Twitter?
•Do any of you blog?
6. my promise to you
• A good use of your time
• Learn and have fun
• Recognize how and why social media is important
10. what is social media?
Social Media is not a Monologue
Social Media is a Dialogue
11. business case for social media
• No sunk costs or capital investments
• Measurement difficult, but getting better
• Can’t make the networking event or business trip?
Social Media is a viable alternative
• It’s not just a form of marketing, but also:
•HR/Recruiting
•Customer Service
•A focus group
•Real-time research tool
13. the elephant leaves if….
•We are comfortable with being social
•We realize how businesses and people are more
intertwined than ever
•We realize that if we are not part of the
conversation (social media), than we are essentially
invisible
• How would you meet someone?
20. Why FACEBOOK?
• It’s not quite Linkedin and not quite Twitter
• Easy to interface, connect the dots
• More social, with more context
• Fastest growing segment are not teenagers but
men and women over 50.
• 250 million users!
23. brainstorming
What can you do on Facebook?
• Create a page for your company
• Find us on Facebook links/messages on all
marketing materials
• Empower your evangelists (Coca-Cola)
• Highlight employees, activities, fans
25. youtube
• Online video more popular than blogging and
social networking?
• January, 2009- 97 million people viewed a video
online, as many as were tuning into network
programming*
• YouTube dominates the space- 68% of videos are
seen there.
* Global Web Index, Trendstream Report, May 2009
26. VIDEO PLAYERS
• Vimeo
• Viddler
• Facebook
• Veoh
• Brightcove
• Yahoo
• Dailymotion
• Hulu
• YouTube
* Global Web Index, Trendstream Report, May 2009
27. before you start
• What are you really trying to say with Video that
you can’t say using other platforms
• Video production isn’t cheap
• Don’t expect to go viral overnight
• Don’t produce a video hoping to be viral- it just
happens…
• Start slowly and simple…
31. what is twitter?
•Just the Facebook status update.
•Like bumping into a person at a coffee shop. And that
coffee shop gets bigger, and bigger, and bigger…
•A great way to monitor what people are saying about
your company
• Not just a place to say what you had for breakfast
• Casual, informal, fun
33. twitter review
•DM: A direct message, private, only seen by sender
and receiver
•@reply: Public acknowledgement- seen by everyone
•RT: a “retweet”
•#:hashtag: A tag given to an ongoing conversation in
the thread of a tweet. (#boston, #jobs, #redsox)
•#followfriday: A recent phenomenon, people
recommend other interesting people
37. a few favorites
•@ford, @scottmonty
•@powered, @aaronstrout
•@community roundtable, @jimstorer
•@savvyauntie
•@popeyeschicken
•@wholefoods
•@rubbermaid
•@ariherzog
•@bostonmarketer
38. TWEETING
•What are your goals?
•Subjective
•Objective
•When are you tweeting?
•Who is going to tweet?
•It takes time
•Listening, not talking
•Twitter is just part of the social media mix
•Getting buy in- what’s ok to tweet?
•Tone, language
39. content sources
•New blog posts
•Industry news
•Fun around the office
•Quotes, thoughts, anecdotes
•The retweet
•Hashtags
•Trending news on twitter
•Competitors
•Poll
•Facebook
•Flickr
•Other
40. measurement
• Techrigy
• Vitrue
• Forrester
• Summize.com
• RSS Feeds from Google, Twitter, etc.
• The Other Side Group
• Radian 6
• Vocus
45. next steps
• What are your goals?
• Who is leading the charge?
• Baby steps
• Don’t succumb to analysis paralysis:
experiment, see what works, then move on
• Do what works for you
• Share your success with everyone
46. making sense of social media
Social Media Makes Sense
Q and A?
│ www.enterdialogue.com │ Tyson Goodridge │ tyson@enterdialogue.com│ 617.650.5585
