1. THE IDEA:
A VIRAL VIDEO THAT NO ONE REALIZES IS SPONSORED BY RAINFORST ALLIANCE. IT
SHOWS A FROG TRYING TO ESCAPE THE HARSH ENVIRONMENT OF THE NON RAINFOREST
ALLIANCE CERTIFIED COFFEE GROWING AREAS.
THE CHRONOLOGY: THE VIDEO WILL BE ANYWHERE FROM 5 TO 10 MINUTES. IT WILL
BEGIN WITH THE FROG IN AN AREA THAT IS MADE TO SIMULATE A RAINFOREST. THE
FROG IS ABOUT TO DIE FROM EXPOSURE TO THE PESTICIDES THAT NON RA CERTIFIED
COMPANIES USE. IT HAS A PLAN. IT ESCAPES. THROUGH THE ESCAPE, THE FROG SHOWS
THE AUDIENCE THE HORRIBLE CONDITIONS OF THESE COFFEE PLANTATIONS. THE
DESTINATION WILL BE A RAINFOREST ALLIANCE CERTIFIED COFFEE LOCATION. THE
WHOLE JOURNEY WILL BE SET TO MUSIC SIMILAR TO THE ONE USED IN THE GOODZUMA
AD. IT WILL BE POSTED AND PROMOTED ALL OVER THE INTERNET.
THE COLLEGE ANGLE: THE COLLEGE THAT DRINKS THE MOST RAINFOREST ALLIANCE
CERTIFIED COFEE WILL WIN THE FROG 