9. GOOGLE ADWORDS PAY PER CLICK (PPC)
@googledave
@phcreative
#IORevents
Why use Google Adwords?
1. Target people who are already
searching for jobs or have jobs to
fill
2. Only pay for it when they click into
your website
3. Spend as little or as much as you
want from £1 to £1000’s per day
4. Local, regional and global targeting;
control where your ad’s are seen
5. Track ROI metrics – see the profit it
can bring to you business
http://www.ph-creative.com/blog/posts/2012/november/using-
google-adwords-for-recruitment.aspx
11. SOMERFIELD ROI GOOGLE ADWORDS
@googledave
@phcreative
#IORevents
The numbers
1. 170 Applications per month
2. 5-8 hires per month
3. Average £69 per hire
13. SO MANY UPDATES SO LITTLE TIME
@googledave
@phcreative
#IORevents
14. OLD SCHOOL SEO
Over optimisation
Unnatural content
Unnatural links
Keyword stuffing
Poor user experience
Leads to the darkside!
@googledave
@phcreative
#HDevents
18. OVER 200 FACTORS INFLUENCE YOUR SEO
@googledave
@phcreative
#IORevents
Relevancy (on page SEO)
• Focus on your users, give them what they want
• Freshness of content – how often do you change yours?
• Content strategy, evolves, purposeful, hot topics, contagious
• Don’t spam, keyword stuff
Recommendation (off page SEO / Google Penguin)
• Commit to outreach and engage with communities
• Create content your audience will care about
• Will people vote for you with inbound links?
• Social mentions is ‘word of mouth’ marketing and builds links
• Use Google+ and gain ‘authorship’ and your ‘identity’
• Manage you link profile, assess risks and take action
Experience (Google Panda)
• What do users ‘think’ of your pages? Find out.
• Reduce clutter and friction
• Don’t keep people waiting – improve load times
• Do all you can to engage and ‘romance the share’
19. SEO AND PPC ATTRACT MORE CANDIDATES
@googledave
@phcreative
#IORevents
24. WHY YOU NEED USE GOOGLE+
Get your content read and ranking faster
• Faster indexing of your content – make it relevant
to your candidates
• Extended circles, means you influence your
followers and theirs
Authorship Tag = Identity
• Have you set yours up?
AuthorRank is coming!
• How authoritive and interesting are you to your
audience?
• Share-ability of authors content
• Number of people in your circles and how many
you are in
• Engagement levels of your content
@googledave
@phcreative
#hdevents