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Digital Strategy For Recruitment

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Dave Hazlehurst
Dave Hazlehurst

My presentation for the NRF Conference in Dublin. Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.

MarketingTechnologieBusiness
1  sur  40
Got a question? @googledave @phcreative FUTURE PROOFING YOUR DIGITAL STRATEGY IN RECRUITMENT NRF Conference 1st May 2014
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
BUT. IT TAKES. EFFORT. Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
OLD SCHOOL SEO Over optimisation Unnatural content Unnatural links Keyword stuffing Poor user experience Leads to the darkside! Got a question? @googledave @phcreative
GOOGLE HAVE A ‘JEDI’COUNCIL Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
OVER 200 FACTORS INFLUENCE SEARCH Keywords (targeting and acquisition) • Improved sematic and contextual understanding – meaning, not just words • Don’t spam, keyword stuff • Keywords, long tail, context, location, device, experience • Schema.org markup – use it • Get ready for voice search – that’s what Google is doing! Relevancy (on page SEO – behaviour and conversion) • Focus on your users, give them what they want, where when • Freshness of content – how often do you change yours? • Must be unique and valuable to your user persona’s • Content strategy, evolves, purposeful, hot topics, contagious, Identify intent, needs, problems and become the authority in your business area Got a question? @googledave @phcreative
OVER 200 FACTORS INFLUENCE SEARCH Recommendation (off page SEO / Google Penguin) • Commit to outreach and engage with communities • Create content your audience will care about • Will people vote for you with inbound links? • Social mentions is ‘word of mouth’ marketing and builds links • Use Google+ and gain ‘authorship’ and your ‘identity’ • Manage you link profile, assess risks and take action • Content can’t sit in isolation, needs to be shared and engage influencers – are you focused on them? Do you know who the are!? Experience (Google Panda – behaviour and conversion) • Be fit for mobile devices – Google prefer mobile responsive • What do users ‘think’ of your pages? Find out. • Reduce clutter and friction • Don’t keep people waiting – improve load times • Do all you can to engage and ‘romance the share’ Got a question? @googledave @phcreative
CONVERGANCE OF DIGITAL MARKETING Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a questions...? @googledave @phcreative But how do you find them?
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
https://followerwonk.com Got a question? @googledave @phcreative
https://followerwonk.com Got a question? @googledave @phcreative
http://app.buzzsumo.com/ Got a question? @googledave @phcreative
In association with Mersey Maritime Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
@googledave @phcreative #HDevents
http://www.hubspot.com/blog-topic-generator http://alltop.com Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
No, they really do care about this stuff! Got a question? @googledave @phcreative
http://app.buzzsumo.com Got a question? @googledave @phcreative
https://socialcrawlytics.com Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question? @googledave @phcreative
Got a question…? @googledave dave@ph-creative.com Goosebumps
Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 Got a question? @googledave @phcreative

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