My slidedeck from the The Institute of Recruiters (IOR) to in-house recruitment teams on how to use social media, specifically twitter and google + to source candidates
International Business Environments and Operations 16th Global Edition test b...
Twitter + Google+ for recruitment
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2. HOW TO USE TWITTER AND GOOGLE+
FOR RECRUITMENT
@googledave #IORevents
8. WHY IS SOCIAL MEDIA IMPORTANT TO BUSINESSES?
• Social media is not an option. It’s mainstream communications
• You can no longer control your brand. You can only influence it
• If you’re creative, pro-active and dedicated to reaching your
audience there are no limits
• Most of the tools are free – but you need to invest time and
know how
• The average adult has approximately 1,000 contacts in their
engaged circles/community and there’s a tendency to share
good content
@googledave #IORevents
9. HOW CAN YOU CAPITALISE ON SOCIAL MEDIA?
Reduce cost per hire
• Direct hires, reduce agency reliance, profitability
Talent Pooling
• Work with forecasting, MPP, scenario planning, pipelines
• Hard to fill roles, areas
• Passive & active candidates
• Tap into and engage their communities
Reduce time to hire
• Impact on client ops, costs, profitability
Innovation – (lead, not follow)
• Forward thinking, client satisfaction, leaders
• Aid BID pitches for new clients
• New sales opportunities to current clients
@googledave #IORevents
12. WHAT ARE YOUR OBJECTIVES?
• Reduce cost per hire and time to hire
• Attract and engage active and passive candidates
• Create connections and influence your target audience
• Build talent pools for now and in the future
• Enhance your employer brand
• Gain competitive advantage
• Add value to your audience outside of just posting jobs
• Improve your Google rankings
• Some or all of the above!
@googledave
17. FOLLOWERWONK – ANALYSE FOLLOWERS
• Segment your followers by many different variables
• Influence, gender, location, follower counts, languages and
many more…
@googledave #IORevents
18. FOLLOWERWONK – COMPARE FOLLOWERS
Compare followers to competitors, helps you to build new relationships
@googledave
19. FOLLOWERWONK – ANALYSE FOLLOWERS
Examine Followers
• Analyse followers based on social authority, age, language etc
• See what key influencers/common interests there are
@googledave #IORevents
26. TWEETADDER SCALLING YOUR SOCIAL GROWTH
• Import lists that you’ve
created using other tools
• Search on users profiles with
specific keywords
• Automatically add followers
at a correct frequency
• Automatically un-follows
based on reciprocal following
• Beware of Twitter jail!
@googledave
34. WHY YOU SHOULD USE GOOGLE+
Google Hangouts – its Free
• Chat face to face
• Host virtual meetings
• Screen sharing
• Extended circles, means you
influence your followers and
theirs
Hangouts ‘On Air’
• Live broadcasts – for free
• Stream to you Google + Profile,
YouTube
• And your website
• Save instantly to YouTube
• Shared to the world
@googledave #IORevents
35. WHY YOU SHOULD USE GOOGLE+
How you can search and build
your circles
• Search by keywords
• Search by people, pages,
communities and posts
• Search for IT managers, or
specific companies and their
employees
@googledave
36. WHY YOU SHOULD USE GOOGLE+
Google Plus Communities
• New addition (fairly!)
• Engage in communities – just
like your candidates
• Add value, don’t broadcast
@googledave #IORevents
38. GOOGLE + TOOLS FIND PEOPLE ON PLUS
Making Connections on Google +
• Search by keywords
• people, locations
• Business and occupations
• Brands and interest
• Demographic filters
• Age, looking for, male, female
• Education, employer
Allows you to
• Discover influencers
• Assess who follow them
• Assess who the follow
• Levels of engagement
http://findpeopleonplus.com/
@googledave #IORevents
40. GOOGLE + TOOLS RECOMMENDED USERS
Recommended Users
• Discover influencers by topic
• Think about your candidates interests
• Romance and make friends
• +1 and share their content
• Commend and add value to them
• Givers gain
• Tap into their communities
• Help to build your AuthorRank
• Look for guest blog opportunities
http://www.recommendedusers.com/
@googledave #IORevents
41. GOOGLE + TOOLS CIRCLE COUNT
https://chrome.google.com/webstore/detail/circlecountcom/gfehmiknpngmjkhiieampgfppicbncid
@googledave
42. WHY YOU SHOULD USE GOOGLE+
Get your content read and ranking faster
• Faster indexing of your content – make it
relevant to your candidates
• Extended circles, means you influence your
followers and theirs
Authorship Tag = Identity
• Have you set yours up?
AuthorRank is coming!
• How authoritive and interesting are you to
your audience?
• Share-ability of authors content
• Number of people in your circles and how
many you are in
• Engagement levels of your content
@googledave #IORevents
48. CONTENT MARKETING IS A MUST
Rome wasn’t built in a day
• Commit and invest for ROI
• Remember - why should it be easy?
• Earn links for SEO, enhance reputation, build trust from customers
If Carlsberg did networking
• Influencers and their influencers – aligning the planets
• Don’t just target you audience, involve and build relationships
• Givers, gain
Content is a ‘king maker’ in different disguises
• Written
• Surveys, news, roundtables, interviews
• Infographics, 404 pages
• Slidedecks
• Education resources, downloads
• Photo’s, video
@googledave #IORevents
49. We have tried to make a feature
or event within the site, meaning
that it grabs more attention that
a simple Twitter button.
Therefore they see a higher
conversion rate when compared
to a standard site.
@googledave
56. MEANINGFUL MEASUREMENT GOOGLE ANALYTICS
Social Value
• Visits from social platform
• Socially assisted conversions
• See how valuable you social
activity is to generating
applications and hires
• Social attribution modeling
• What content gains engagement?
• Where does drop off/exit happen?
@googledave #IORevents
57. MEANINGFUL MEASUREMENT GOOGLE ANALYTICS
Conversions
• Clarity on social value in your
digital attraction
• Last click conversions of social
media influence?
• Fine tune your attraction
strategies
@googledave #IORevents
58. PUTTING THIS
INTO PRACTICE
@googledave #IORevents
For the first time, I'm not going to stand at the front and attempt to overwhelm you with huge membership numbers no. of uploads and engagement to convince you that social media is worth considering as part of your business communications.Instead. I will say, social media has evolved into the biggest business opportunity of our life time. This sounds a little dramatic, but hopefully you might agree with me shortly.The financial experts say that a business not engaging in social media is an uninvestable proposition.
Google is investing in thisLocal places (Google Maps) is now Google+ Local
Add to this – extended reach, building brand, Google – why social media for rec (attract + engage passive and active candidates, create connections that will extend your influence within your target audience, build talent pools for now and in the future, enhance your employer brand, gain competitive advantage, be a destination of choice outside of just offering jobs – added value, improve your google rankings
Love hearts from Twitter bird?
Finding influential
Recruitment version – Search for ‘IT Directors’
As an example: here’s a comparison of ‘HSBC careers’ and ‘Barclays Roles’We can see the followers of each, who follows both, and the ‘influence’ each profile commands
Need example hashtags – in Dave’s word doc – ‘Hashtag Marketing’
Google+ - search and replace screenshot –’IT jobs’ manager (Searching in Google+) – recruitment relevant
Communities – tap into communities of your candidates during conversations and show interest – add value to the community (research)
Benefits/tips for this tool – Findpeopleonplus - filter, search by different things – helps to build your circle of influence
Now building a recruitment platform
Circlecount – plug in for Chrome – benefits/tips – who’s active, engaged, influential
Google is investing in thisLocal places (Google Maps) is now Google+ Local
The real value of your social activity in generating hires?
Google is investing in thisLocal places (Google Maps) is now Google+ Local