BCG Marix of Sony Company In Pakistan

1. [ISLAMIA UNIVERSITY OF BAHAWALPUR]
BBA 4TH
M1
ABEERA
AMIR 01
TOOBA
AHMAD 39
AMBER
FAWAD 04
WAJEEHA
SALEEM 42
ANJUM
FAWAD 06
M GOHAR
RAZA 184
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2. Sony Pakistan
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3. Sony
Sony is a technology company, based in Japan in 1946, which
makes many electric products. Among its most popular products
is the video game console PlayStation, music players, televisions,
headsets, mobile phones (Sony Ericsson) and computers (named
Sony VAIO), and game players (PlayStation).
It also owns the American movie studios, Columbia Pictures and
TriStar Pictures, through Sony Pictures.
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4. Mission statement
To experience the joy of advancing and
applying technology for the benefit of the
public.
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5. Vision statement
We invite new thinking, so even more
fantastic ideas can evolve. We take
chances. We exceed expectations. We help
dreamers dream
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6. Products in Pakistan
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Digit camera
LCD TV
DVD Player
PlayStations
Smart Phones
Projectors
Memory Media
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CRT-TV
Semiconductor
Music Player
VAIO Computer
Mobile phones
Walkman
CD players
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7. BCG’s analysis
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8. Stars
 Digit camera
 LCD TV
 DVD Player
 PlayStations
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9. Cash cows
 Smart Phones
 Projectors
 Memory Media
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10. Question marks
 CRT-TV
 Semiconductor
 Music Player
 VAIO Computer
 Mobile phones
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11. Dogs
 Walkman
 CD players
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12. Market share
Brand
Percentage share
PlayStations
(45%)
LCD TV
(15.5%)
Digit camera
(12%)
DVD player
(21%)
Mobile phones
(2%)
VAIO Computer
(8%)
Smart Phones
(5%)
Memory Media
(42%)
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13. Sony LCD/TV
Competitors Positioning
Market Leaders
 Samsung: Share(27.9%) and Growth
(-8%)
 Sony: (share) 15.7% and (growth) 4%
Market challengers
 LG: Share (6.6%) and Growth (-50%)
 Sharp: Share (4.5%) and Growth
(-12%)
Market Followers
 TCL (NOBLE): Share (4.8%)
and Growth (16%)
Market Niches
 Others (China): Share
(40.5%) and Growth (-8%)
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14. Any Question
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