The document discusses the importance of social media for restaurants and provides tips on using tools like Hootsuite, Google Alerts, and Klout to engage customers on social media, monitor conversations, and measure influence. It emphasizes using social media 70% for conversation, 10% for self-promotion, and 20% for sharing interesting content.

1. Get Connected:
Social Media and Online Reputation for Restaurants
@dennispang, POPCORN
ions using the hashtag
quest
r
you
Tweet
# BCHospSM

2. AGENDA
Introduction: The Importance of Social Media
Hootsuite: The basics and how it can manage your SM accounts
Brand Monitoring: Google Alerts, SocialMention
Social Analytics Tools: Social Mention, Facebook Insights, Crowdbooster, SocialBro
Online Influence: Klout, PeerIndex, Kred
Questions? Tweet using the hashtag #BCHospSM

3. INTRODUCTION
Founder of Popcorn, PR firm for Vancouver Restaurants
(specialize in social media marketing)
Over 10 years experience in Internet Marketing
5 years experience helping businesses with Social Media Marketing
More influential than the Canucks but less influential than Justin Bieber
(according to Klout)
Questions? Tweet using the hashtag #BCHospSM

5. Restaurants & smartphones
Questions? Tweet using the hashtag #BCHospSM

6. connecting with high-tech consumers
Enjoyment is what drives the majority of technologically
connected individuals to patronize restaurants
94% of connected adults said they enjoyed going to restaurants
51% of social media savvy adults said restaurants were an
essential part of their lifestyles
Questions? Tweet using the hashtag #BCHospSM

7. high-tech habits
Proportion of adults who said they do the following at least once a month:
ALL CONNECTED SOCIAL
MEDIA
ADULTS ADULTS SAVVY
Eat at a sit-down restaurant with waitstaff service 84% 89% 92%
Purchase a meal or snack from a fast-food
restaurant or carry-out place 83% 89% 87%
Purchase dinner from a restaurant, carry-out
place, or delivery place to eat at home 72% 78% 80%
Source: National Restaurant Association, National Household Survey, 2010
Questions? Tweet using the hashtag #BCHospSM

8. what does all this mean?
Conversations about your restaurant are happening with or without you
Review sites (Yelp, UrbanSpoon, Dinehere, Google Places)
Facebook, Twitter, Foursquare, Instagram, etc.
Blog Postings
Questions? Tweet using the hashtag #BCHospSM

9. Opportunities
Improve customer service
Engage with loyal customers
Increase visibility with potential customers
Community building
Questions? Tweet using the hashtag #BCHospSM

10. More Opportunities
More cost effective than traditional advertising, turn
your customers into brand evangelists
Power of word of mouth. 14% of people trust
advertising, 87% trust word of mouth/referral
Make things right with unsatisfied customers
Questions? Tweet using the hashtag #BCHospSM

11. downsides
Not having a clear plan or execution strategy
can do more harm than good
Not engaging
Using it too much for a self promotion tool
Questions? Tweet using the hashtag #BCHospSM

12. When things are going well
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13. doing it wrong
Example one Example two
NomNom Fine Cuisine - April 3rd, 2011
NOM
Here’s our daily menu: http://jgawr
NOM NomNom Fine Cuisine - April 26th, 2011
NomNom Fine Cuisine - April 2nd, 2011 NOM
@VancouverFoodie Glad you liked it!
NOM
NOM
Here’s our daily menu: http://jgjfh
NOM VancouverFoodie - April 3rd, 2011
NomNom Fine Cuisine - April 1st, 2011
Loved my breakfast at @NomNom!
NOM
Here’s our daily menu: http://tpefh
NOM
Questions? Tweet using the hashtag #BCHospSM

14. Popcorn’s magic social media formula
20% Share Interesting Content
10% Self-Promotion
70% Conversation
Questions? Tweet using the hashtag #BCHospSM

15. introduction to hootsuite
Social Media Dashboard (monitors multiple networks)
Schedule messages ahead of time
Monitor keywords
Manage a team
Analytics and Reporting
Questions? Tweet using the hashtag #BCHospSM

16. Creating a hootsuite account
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17. scheduling messages in hootsuite
Tweet strategically
with the schedule
function.
Questions? Tweet using the hashtag #BCHospSM

18. setting up keywords and monitoring
Monitor what’s
being said about
specific topics.
Questions? Tweet using the hashtag #BCHospSM

19. geotargeting
Talk to
people in
your area.
Questions? Tweet using the hashtag #BCHospSM

20. finding your exact location
1. Open up Google Maps (http://maps.google.ca)
2. Input location
3. Copy coordinates (49.147131,-122.786636)
4. Enter into Hootsuite
eg. “pizza geocode:49.147131, 122.786636,20km”
Questions? Tweet using the hashtag #BCHospSM

21. hootsuite analytics
Measure your
success.
Questions? Tweet using the hashtag #BCHospSM

22. google alerts
Google Alerts are email updates of the latest relevant
Google results (web, news, etc.) based on your choice
of query or topic.
- Monitor your brand / restaurant name
- Monitor your industry / competition
- Receive emails as they happen, once per day,
or once per week
http://www.google.com/alerts
Questions? Tweet using the hashtag #BCHospSM

23. social mention
Same idea as Google Alerts, but for real-time social media
search (Twitter, Facebook, Flickr, blogs, etc.)
Tracks sentiments 28:1
http://www.socialmention.com
Questions? Tweet using the hashtag #BCHospSM

24. facebook insights
If you have an existing company page on Facebook
Track likes, active users, post impressions & feedback
http://www.facebook.com/insights
Questions? Tweet using the hashtag #BCHospSM

26. crowdbooster
Recommends the best time of day to tweet based on
when your followers are most active and how your
previous tweets have performed
Recommends influential users who follow you that
you should engage
Questions? Tweet using the hashtag #BCHospSM

28. socialbro
Discover users to follow (download required)

29. measure your online “influence”
Klout (http://www.klout.com)
Peerindex (http://www.peerindex.com)
Kred (http://kr.peoplebrowser.com)
Questions? Tweet using the hashtag #BCHospSM

30. Conclusion - key takeaways
Social Media Marketing is booming
Monitoring the Web is essential for every business
There are many free tools available to help you
Questions? Tweet using the hashtag #BCHospSM

31. Questions?
If you have great food and service, then people deserve to know.
Contact us for a FREE consultation on how we can help you increase
your online footprint.
www.gopopcorn.ca
info@gopopcorn.ca
(604) 218-6978