13. Mailings with premiums - ROI Actual Case study of mailing house +£76,500 Without Premium With premium Size of Mailing 500,000 500,000 Response 5.5% 10.20% Total orders 42,500 51,000 Mailing costs £350 £350 Cost per item £7.95 £6.95 Cost of premium £1.00 Mailing costs £175,000 £175,000 Manufacture £337,875 £354,450 Total with premium £512,875 £580,450 Revenue £720,375 £864,450 GROSS PROFIT £207,500 £284,000 % Lift +28.80% +32.85%
14. Your Promotional Calendar Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Exhibitions New Prods Conference Sales Prom Awareness
16. Bpma research – Whats on your Desk surveyed 400 respondents to understand what promotional items were used. Source E 2007 Why buy Promotional Merchandise…