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PdfSmall Business SEO: Why SEO Copywriting is the Cheapest Form of Online Marketing
1. Small Business SEO: Why SEO Copywriting is the
Cheapest Form of Online Marketing
Tens of Thousands of Websites Are Published Each Day
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According to Netcraft, a site that provides research data and analysis on many
aspects of the Internet, the number of websites added to the internet increased
from over 185 million at the beginning of 2009 to over 231 million in April. This
is an increase of over 46 million sites in just a few, short months.
Interestingly, this is more than the total number of sites added for the whole of
2008. In this year, the web added right at 30 million new sites.
The web is growing by leaps and bounds, which brings us to the question, how
will yours found? That's actually not as hard as you think. The key is content;
more accurately stated, it's SEO content. And, it should be added on a regular
basis.
Affordable Small Business SEO: Why SEO Copywriting Lets You Leave the
Masses Behind
SEO content is written to conform to how web surfers search. For example, let's
say you owed a green commercial cleaning business in Chicago. If a restaurant
chain wanted to hire such a firm to clean their establishments, the first place they'd
would probably start their search is the internet.
They may type in words like "Chicago cleaning services," "green cleaners
Chicago," "commercial cleaners Chicago," etc. to start their search. These are
what's know in SEO copywriting lingo as "keyword phrases." To get these surfers
to land on your site, you need content on it that includes these keyword phrases.
Once the copy has been written, you'd also distribute it to free article directories,
with links back to your site.
Affordable Small Business SEO: Is SEO Copywriting Really Affordable?
Cost is relative to each enterprise but generally speaking, writing SEO content and
2. distributing it -- regularly -- is the least expensive way to get found online. This is
because it's something you can do yourself if you're on a really tight budget.
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How much should you pay? This is difficult to answer because freelance writing
rates vary from provider to provider. It depends on who's providing the service,
whether they're a subcontractor or not, the type of copy needed and a host of other
factors.
Just remember, when it comes to SEO content writing, for the most part, rate does
not dictate quality.
Affordable Small Business SEO: Two Types of Internet Marketing Capital
When you're a small business owner, you work with two types of capital -- money
and time. To get the most out of your online presence (ie, sales, leads), you're
going to have to spend one of them. It's up to each business owner to decide
which.