Facebook (101) for Small Business - Presentation delivered at Guilford Technical Community College in Greensboro, NC by Mitch Miles of The 26.2 Group - - January 2013.

1. ABC’s & 123’s of
GTCC Small Business Center
Greensboro, NC
February 1st 2013

3. I hope you are …

5. and not in …

7. Maybe after our time
together this morning
we can become …

10. The previous
acronyms Were
a few of The
Words added to
the
2011 Oxford
English Dictionary

11. I know …

13. Question

14. too much information?

18. 2011 Oxford
English Dictionary

19. 1. First and Last Name
2. Hometown
3. Favorite Flavor of Ice Cream
4. (1) Word That Describes You
5. Specialty of Your Business
6. (3) Words That Describe Your Business
7. “I have to know ________ about facebook
for today to be a success.”

20. Social Media in 2013
00 01 00
0 59
Hours
15
26
37
48
1
2
3
4 Minutes Seconds

22. Still have a landline
home phone?

23. Have only a
mobile phone?

25. 168 million
emails are sent

26. 13,000+ iPhone apps
are downloaded

27. 98,000+ tweets
320+ new users
register on twitter

28. 510,040 comments
695,000 status updates
are published on Facebook

29. 6,600 images
are published on Flickr

30. 694,445 search queries
on Google

31. 600 videos (25 hrs)
are uploaded to YouTube

32. 370K+ minutes of calls
done by Skype users

33. 20,000 new posts
are published on Tumblr

34. 13K+ hrs of music
streaming
flows from Pandora

37. From Brian Solis

39. REMEMBER
to take Social Media (facebook) 1 mile at a time

40. http://www.slideshare.net/gothe262

42. Our Roadmap
 Getting To Know One Another
 Mile #1 – Think Mobile
 Mile #2 - “ABC’s & 123’s of Social Media”
 Mile #3 – Get to know Google
 Mile #4 – First Impressions
 Mile #5 - Overview of Social Media Channels
 Mile #6 - FACEBOOK

43. Mile #1 – “Think Mobile”

44. Questions

50. Mile #2 – “Know Your ABC’s &
123’s”

51. "ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN"
by Robert Fulghum.
• Share everything.
• Play fair
• Don't hit people
• Say you're sorry when you hurt somebody.
• Wash your hands before you eat.
• Flush. Take a nap every afternoon.
• When you go out in the world, watch out for traffic,
hold hands and stick together.
• Clean up your own mess.

52. They're just kids …
LinkedIn (2003) – 9 Yrs Old
Facebook (2004) - 8 Yrs Old
YouTube (2005) – 7 Yrs Old
Twitter (2006) – 6 Yrs Old
SlideShare (2006) – 6 Yrs Old
Pinterest (2010) – 2.5 Yrs Old

54. • Always Smile
• Ask Questions
• Apologize Quickly

55. • Be Real
• Bully-Free Zone
• Be a Friend
• Be Respectful

56. • Consider Others
• Clean Up Your Own Mess
• Count Your Blessings

60. Mile #3 – “Get to know Google”

61. Your business is
NOT what You say…
It is what
SAY!

62. Over 700 million people use
Google every day?
8+ Billion Page
Views Per Day
300+ Million
Searches Per Hour

63. You Need A Google Account
www.google.com

65. Search Engine
Google Alerts

66. Example: Google Alert

69. ACTIVITY: Google Yourself

70. Mile #4 – “First Impressions”

71. “You don’t get a 2nd chance to
make a 1st impression“

72. These are 2nd Impressions

73. 1st Impression is online

80. Mile #5 – “Overview of Social Media
Channels”

81. Kinesthetic
Visual (65%) (5%)
• Pictures • Doing
• Graphs, Charts
Auditory
• Touching
• Diagrams (35%)
• Direct
• Sound
Involvement
• Verbalization
• Talking out loud

88. by the #’s

89. 15.8 minutes
12.1 minutes

93. Google+ = Google Social Tools
• Circles
• Sparks
• Hangouts
• Mobile
• Streams

95. JUMP IN
An information network – used to
share and discover new information

96.  200+ Million Registered Users
 Over 100mn tweets are written every day
 75% of traffic comes from outside of Twitter
 Apps, Links, Mentions, Facebook, etc.
 75% of Twitter usage is via mobile phone

97. Story of
Conner Riley

98. Cisco Fatty

101. JUMP IN
AND

102. SlideShare is the World’s Largest Community
for Sharing Slideshow Presentations AND
JUMP IN
Documents
PDFs Webinars
Videos

103.  Over 45 million monthly users
 Over 90 million monthly pageviews
 Can upload PowerPoint, OpenOffice and PDF
presentations
 70% of Users Have a College Degree

105.  3rd Largest Search Engine. Google is #1 Facebook is #2
 Owned by Google
 2+ Billion Views a Day
 Average person spends 15 minutes per day on YouTube.
 70% of the activity on YouTube comes from outside US

107.  Median age of LinkedIn is 44
 Business, Professional & Career Focused
 Over 200 Million Members in 200 Countries
 61 % LinkedIn’s users are aged 35 or older.
 80% are college educated

109. WHY

110. IS

111. #1
Social Networking Site
for Business
Professionals.

112. WHY?

113. 2 NEW MEMBERS JOIN
LINKEDIN EVERY SECOND.

114. DOES
WORK

115. – 1st Degree – personal,
immediate network.
– 2nd Degree – connected
to at least one member
of your 1st degree to
introduce you.
– 3rd Degree – connected
to at least one member
of your 2nd degree
connection.

117. 510,040 comments
695,000 status updates
are published on Facebook

118.  Over 1 billion facebook posts everyday.
 Over 80% Check facebook Once a Day.
 Median age of facebook is 38 (48 in USA)
 61% of Facebook users are age 35 or older.
 Members over the age of 55 grew 513%

119. JUMP IN

120. JUMP IN

121. JUMP IN
What is the number of
languages available on
facebook?

122. JUMP IN

123. JUMP IN
What % of facebook users are
outside of the United States?

124. JUMP IN

125. Facebook Safety Center
JUMP IN

126. Apps (applications)
JUMP IN

127. News Feed
JUMP IN
Facebook Newsfeed – See all the recent news with your friends

128. News feed
JUMP IN

129. Graph Search
P IN

130. 4 Areas of Facebook
JUMP IN
•Peop
•Places Graph Search
•Photos
•Interests
Graph Searches unearth information shared by your
friends, as well as public information on Facebook
as a whole.

131. Apps (applications)
JUMP IN

132. Apps cont.
JUMP IN

133. JUMP IN
“LIVE”

134. TABLETS
MOBILE
75% of American Households
is only going to get better … plan on buying a tablet during
2012.

135. JUMP IN

136. JUMP IN

137. Profile vs. Page
JUMP IN
Businesses are only allowed to create pages
NOT profiles.
A business which opens a profile page is in
direct violation of Facebook’s ‘Terms of Use’.

138. Profile vs. Page
JUMP IN
Facebook Pages cannot add people as friends.
They can ‘only’ like other Facebook Pages.
When companies like each other on
Facebook, they can help promote each other’s
content.

139. Profile vs.JUMP IN
Page
There is a 5000 friend limit on each profile.
You can have an unlimited number of fans on
your Facebook Page.

140. Profile vs.JUMP IN
Page
Profiles can interact in Facebook Groups! We
love and use groups!
Facebook Pages can not interact in groups,
however, they can create events, just like a
profile can.

141. JUMP IN

142. JUMP IN

143. JUMP IN

144. Facebook and Twitter
JUMP IN
Link Facebook to Twitter: every post becomes
a tweet.
DO NOT link Twitter to Facebook!
To link Facebook to your Twitter account. Your
posts become tweets
http://facebook.com/twitter

145. JUMP IN

146. “Cool Wand”
JUMP IN

147. What are QR Codes?IN
JUMP

148. Location Based

149. Stay Organized

150. Remember: Relationships Matter
Social Media is only one mile in your
marketing marathon.

152. Don’t Forget:
You’re business is like a
needle in a haystack …

153. JUST
JUMP IN

154. JUMP IN
QUESTIONS

155. Thank You!
For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
mitchmiles - Twitter
www.gothe262.com - Web
LinkedIn.com/in/mitchmiles - LinkedIn
mitch@gothe262.com - Web