Mitch Miles of The 26.2 Group shares his keynote presentation "Social Media and The iPhone Generation" from the 2012 North Carolina Association of Public Health Nurse Administrators 65th Annual Conference held Nov. 29-30, in Greensboro, NC. Visit www.twitter.com/mitchmiles to follow Mitch on twitter. For additional information and/or questions please contact Mitch directly via phone 336-303-0262 or email mitch.miles@me.com

1. “THE iPHONE GENERATION”
Mitch Miles – The 26.2 Group

3. I hope you are …

5. and not in …

7. Maybe after our time
together this morning
we can become …

10. The previous
acronyms Were
a few of The
Words added to
the
2011 Oxford
English Dictionary

11. I know …

13. Question

14. too much information?

18. 2011 Oxford
English Dictionary

20. Do you have a landline
home phone?

21. Do you only own
mobile phones?

23. 168 million
emails are sent

24. 13,000+ iPhone apps
are downloaded

25. 98,000+ tweets
320+ new users
register on twitter

26. 510,040 comments
695,000 status updates
are published on Facebook

27. 6,600 images
are published on Flickr

28. 694,445 search queries
on Google

29. 600 videos (25 hrs)
are uploaded to YouTube

30. 370K+ minutes of calls
done by Skype users

31. 20,000 new posts
are published on Tumblr

32. 13K+ hrs of music
streaming
flows from Pandora

35. From Brian Solis

37. KEEP IN MIND
Take Social Media 1 Mile at a Time

38. http://www.slideshare.net/gothe262

40. Our Roadmap
 Mile #1 – “Smartphone's and Healthcare”
 Mile #2 - “ABC’s & 123’s of Social Media”
 Mile #3 – Getting to know Google
 Mile #4 – Online = First Impression
 Mile #5 - Overview of Social Media Channels

41. Mile #1 – “Smartphone’s and Healthcare”

49. 8 out of 10
adults search for healthcare Issues
online
66% Research Medical Issues
56% Research Medical Treatments

51. Mile #2 - “ABC’s & 123’s of
Social Media”

52. They're just kids …
LinkedIn (2003) – 9 Yrs Old
Facebook (2004) - 8 Yrs Old
YouTube (2005) – 7 Yrs Old
Twitter (2006) – 6 Yrs Old
SlideShare (2006) – 6 Yrs Old
Pinterest (2010) – 2.5 Yrs Old

53. "ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN"
by Robert Fulghum.
• Share everything.
• Play fair
• Don't hit people
• Say you're sorry when you hurt somebody.
• Wash your hands before you eat.
• Flush. Take a nap every afternoon.
• When you go out in the world, watch out for traffic,
hold hands and stick together.
• Clean up your own mess.

55. • Always Smile
• Ask Questions
• Apologize Quickly

56. • Be Real
• Bully-Free Zone
• Be a Friend
• Be Respectful

57. • Consider Others
• Clean Up Your Own Mess
• Count Your Blessings

61. Mile #3 – “Getting to know Google”

62. Your organization/agency
NOT what is You say…
It is what
SAY!

63. Over 700 million people use
Google every day?
8 Billion Page Views Per
Day
300 Million Searches
Per Hour

64. You Need A Google Account
www.google.com

65. Search Engine
Google Alerts

67. Example: Google Alert

70. Mile #4 – “Online = First Impression”

71. “You don’t get a 2nd chance to
make a 1st impression“

72. Past = 1st Impression

73. Today = 1st Impression

75. Do you know what appears when others
Google your name?

77. Networking Exercise

78. Mile #5 – “Overview of Social Media
Channels”

80. Kinesthetic
Visual (65%) (5%)
• Pictures • Doing
• Graphs, Charts
Auditory
• Touching
• Diagrams (35%)
• Direct
• Sound
Involvement
• Verbalization
• Talking out loud

86. by the #’s

87. 15.8 minutes
12.1 minutes

94.  Over 1 billion facebook posts everyday.
 Over 80% check facebook Once a Day.
 Median age of facebook is 38 (48 in USA)
 61% of Facebook users are age 35 or older.
 Members over the age of 55 grew 513%

95. JUMP IN

96. JUMP IN

97. Google+ = Google Social Tools
• Circles
• Sparks
• Hangouts
• Mobile
• Streams

99. JUMP IN
An information network – used to
share and discover new information
www.twitter.com/mitchmiles

100.  200+ Million Registered Users
 Over 100mn tweets are written every day
 75% of traffic comes from outside of Twitter
 Apps, Links, Mentions, Facebook, etc.
 75% of Twitter usage is via mobile phone

101. Story of
Conner Riley

102. Cisco Fatty

105. JUMP IN
AND

106. SlideShare is the World’s Largest Community
for Sharing Slideshow Presentations AND
JUMP IN
Documents
PDFs Webinars
Videos

107.  Over 45 million monthly users
 Over 90 million monthly pageviews
 Can upload PowerPoint, OpenOffice and
PDF presentations
 70% of Users Have a College Degree

109.  3rd Largest Search Engine. Google is #1 Facebook is #2
 Owned by Google
 2+ Billion Views a Day
 Average person spends 15 minutes per day on YouTube.
 70% of the activity on YouTube comes from outside US

111.  Median age of LinkedIn is 44
 Business, Professional & Career Focused
 Over 185 Million Members in 200 Countries
 61 % LinkedIn’s users are aged 35 or older.
 80% are college educated

113. WHY

114. IS

115. LinkedIn is the world’s largest professional network with over 170
million members and growing rapidly.
Provides Connections = Re-connect
Powers Your Career = Re-position
Produces Answers = Re-search

116. #1
Social Networking Site
for Business
Professionals.

117. WHY?

118. CURRENTLY AVAILABLE IN 18
LANGUAGES

119. 2 NEW MEMBERS JOIN
LINKEDIN EVERY SECOND.

120. LINKEDIN IS THE 26 MOST
TH
VISITED WEBSITE IN THE WORLD.

121. Over 2 MILLION COMPANY
PROFILES ON LINKEDIN.

122. DOES
WORK

123. – 1st Degree – personal,
immediate network.
– 2nd Degree – connected
to at least one member
of your 1st degree to
introduce you.
– 3rd Degree – connected
to at least one member
of your 2nd degree
connection.

124. “Helpful Headshot Hints”

125. Keep your sleeves on
Show your entire face
No full body shots

127. No Avatars
No Sunglasses
Always Smile!

129. Please NO

131. Questions

132. JUST
JUMP IN

133. http://www.slideshare.net/gothe262

134. For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - mail