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How Do You Reach the Man on the Street with Social Media?

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GovLoop
GovLoop

"Tedx-Style" talk delivered on September 5, 2012, in Tel Aviv, Israel, for HaSadna. http://www.hasadna.org.il/

TechnologieBusiness
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How do you reach the man on the street?
That all depends on the man
Are you talking about…
this man? http://www.theinvolverblog.com/wp-content/uploads/2009/03/man-on-street1.jpg
this man? this man? http://d30opm7hsgivgh.cloudfront.net/upload/142750008_9mOHTC9O_c.jpg
or both?
Of course, we can’t forget the ladies…
Are we talking about…
this woman?
this woman? http://www.vincos.it/images/wp-content/uploads/2010/01/Dubai-Old-Woman.jpg
or both?
How do we reach each of them… …in meaningful ways?
Give this man a place to solve his problems.
Online community of government colleagues helping each other to do their jobs better. Mission: “Connect government to improve government”
Federal Government 12.48% State Government 9.18% Local Government Average Age: 14.83% 50.37 % Industry/Gov’t Contractors 13.14 % Other (i.e. non- profit, academia & International Gov’t)
“Knowledge Network” 1. Learn from each other online.
“Knowledge Network” 2. Learn from each other in person.
“Knowledge Network” 3. Learn from each other one-on-one.
“Knowledge Network” 4. Learn from experts via webinars.
“Knowledge Network” 5. Learn from experts via podcasts.
“Knowledge Network” 6. Learn from guides and infographics.
“Knowledge Network” 7. Partner with press to promote the positive.
Give this man more than a smile… give him a voice.
Who else needs a voice in Israel?
Give this woman peace of mind…
The blog went viral and trended on Twitter; the traffic was so overwhelming that it crashed the CDC blog server. Although only $87 was spent, the campaign achieved an estimated 3.6 billion impressions and had an estimated marketing value of $3.4 million.
Give this woman a cell phone!
http://www.jpost.com/LandedPages/PrintArticle.aspx?id=282573
On second thought, give this woman a smart phone!
So…how do you reach the man on the street?
Engage Educate Empower Equip
Andrew@GovLoop.com LinkedIn.com/in/AndrewKrzmarzick 202-352-1806 @krazykriz

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How Do You Reach the Man on the Street with Social Media?

Notes de l'éditeur

  1. Are we talking about this debonaire dude
  2. Or this one focused on finding food?
  3. What if they needed each other…and didn’t know it?
  4. Of course, we can’t forget the females.
  5. Of course, we can’t forget the females.