23. Ted Baker is continuing its plan for global
growth, with new locations opening in
China, Japan, the USA and the Middle
East – each time taking a little bit of
Britain with them.
24. When opening a new location in another
country, it’s not easy for a brand like Ted
to translate its unique cultural flavour.
It’s your job to bring its British sense of
humour and unique approach to fashion
to another country – which country is up
to you.
25. Your campaign will need to activate
potential shoppers to visit Ted Baker
stores and Ted Baker online; interact
with the brand; and most importantly, to
shop and share.
26. Ted stands out from the crowd,
however great the crowd may be.
• Consider multiple touch points in
reaching the target audience. These
could include advertising, social
media, online, shop windows, in-store
visuals and installations, etc.
• How can you activate word of mouth?
27. Ted’s not one to ‘pigeonhole’ its
customers. If pushed however, its core
audience is supremely stylish, confident,
down-to-earth men and women aged 25-
35… but always young at heart.
28. International
British
Interact, shop, share
Multiple touchpoints
‘Stylish’ 25-35