SlideShare a Scribd company logo
1 of 2
Download to read offline
Position	
  Paper	
  	
  
Issue	
  
	
   Chick-­‐fil-­‐A	
  is	
  in	
  the	
  midst	
  of	
  a	
  controversy.	
  President	
  and	
  chief	
  operating	
  
officer	
  of	
  the	
  fast-­‐food	
  chain,	
  Dan	
  Cathy,	
  said	
  in	
  a	
  radio	
  interview	
  that	
  “we	
  are	
  
inviting	
  God’s	
  judgment	
  on	
  our	
  nation	
  when	
  we	
  shake	
  our	
  fist	
  at	
  him	
  and	
  say,	
  ‘We	
  
know	
  better	
  than	
  you	
  as	
  to	
  what	
  constitutes	
  a	
  marriage.’”	
  Cathy	
  is	
  very	
  firm	
  on	
  his	
  
stance	
  that	
  traditional	
  marriage	
  is	
  the	
  only	
  marriage	
  acceptable.	
  He	
  does	
  not	
  believe	
  
same-­‐sex	
  marriage	
  should	
  be	
  supported.	
  Other	
  information	
  leaked	
  that	
  said	
  Chick-­‐
fil-­‐A	
  is	
  funding	
  anti-­‐gay	
  groups.	
  Customers	
  are	
  forming	
  boycott	
  groups	
  against	
  the	
  
company	
  and	
  protesting	
  possible	
  new	
  locations,	
  specifically	
  in	
  Chicago.	
  
Effect	
  
	
   This	
  issue	
  is	
  affecting	
  every	
  part	
  of	
  the	
  company	
  from	
  the	
  top	
  management	
  to	
  
the	
  employees	
  at	
  the	
  restaurants.	
  Customers	
  are	
  becoming	
  angry	
  at	
  Chick-­‐fil-­‐A	
  due	
  
to	
  difference	
  in	
  personal	
  opinions	
  and	
  stopped	
  visiting	
  the	
  restaurants.	
  The	
  dispute	
  
between	
  the	
  rights	
  of	
  same-­‐sex	
  unions	
  now	
  is	
  taking	
  a	
  toll	
  on	
  the	
  employees.	
  Several	
  
events	
  of	
  harassment	
  of	
  the	
  employees	
  occurred	
  at	
  numerous	
  locations.	
  In	
  Atlanta,	
  
an	
  irate	
  customer	
  pulled	
  up	
  to	
  a	
  drive-­‐thru	
  window	
  and	
  yelled	
  at	
  the	
  employee	
  at	
  
the	
  window	
  for	
  supporting	
  Chick-­‐fil-­‐A	
  by	
  working	
  there.	
  In	
  three	
  different	
  locations	
  
in	
  Arizona,	
  drive-­‐thru	
  customers	
  threw	
  food	
  at	
  employees.	
  The	
  Chicago	
  City	
  Council	
  
also	
  threatened	
  to	
  deny	
  permits	
  to	
  build	
  new	
  locations	
  in	
  the	
  city.	
  	
  
Position	
  	
  
  Chick-­‐fil-­‐A	
  begins	
  to	
  broaden	
  its	
  views	
  since	
  the	
  media	
  and	
  others	
  began	
  to	
  
attack	
  the	
  company.	
  Dan	
  Cathy,	
  president	
  and	
  chief	
  operating	
  officer	
  of	
  Chick-­‐fil-­‐A	
  is	
  
now	
  friends	
  with	
  Shane	
  Windmeyer.	
  Windmeyer	
  is	
  the	
  leader	
  of	
  a	
  national	
  gay	
  
rights	
  group.	
  Cathy	
  contacted	
  Windmeyer	
  to	
  learn	
  more	
  about	
  gay	
  rights	
  and	
  get	
  an	
  
understanding	
  of	
  the	
  opposing	
  views.	
  Dan	
  Cathy	
  increased	
  his	
  knowledge	
  on	
  the	
  
topic	
  of	
  gay	
  rights,	
  which	
  resulted	
  in	
  the	
  redirection	
  of	
  funding	
  to	
  organizations	
  
outside	
  of	
  the	
  anti-­‐gay	
  community.	
  	
  
Benefits	
  	
  
	
   Cathy	
  is	
  now	
  establishing	
  a	
  relationship	
  with	
  the	
  gay	
  community	
  put	
  aside	
  
his	
  personal	
  opinions,	
  which	
  is	
  attracting	
  customers	
  back	
  to	
  the	
  restaurant.	
  This	
  
relationship	
  is	
  causing	
  the	
  harassment	
  rate	
  to	
  go	
  down.	
  Chick-­‐fil-­‐A	
  is	
  working	
  with	
  
the	
  city	
  of	
  Chicago	
  to	
  continue	
  with	
  the	
  opening	
  of	
  a	
  new	
  restaurant.	
  Chick-­‐fil-­‐A	
  is	
  
leaving	
  the	
  debate	
  over	
  same-­‐sex	
  marriage	
  to	
  the	
  government.	
  Chick-­‐fil-­‐A	
  is	
  
focusing	
  on	
  customers	
  to	
  continue	
  to	
  serve	
  great	
  food,	
  provide	
  hospitality,	
  and	
  
provide	
  a	
  positive	
  influence	
  to	
  all	
  those	
  who	
  come	
  in	
  contact	
  with	
  Chick-­‐fil-­‐A.	
  	
  	
  

More Related Content

More from Grace Balassone (8)

AD
ADAD
AD
 
Print News Release
Print News ReleasePrint News Release
Print News Release
 
Feature
FeatureFeature
Feature
 
Objectives
ObjectivesObjectives
Objectives
 
Executive speech
Executive speechExecutive speech
Executive speech
 
Backgrounder
BackgrounderBackgrounder
Backgrounder
 
SWOT
SWOTSWOT
SWOT
 
Counseling Memo
Counseling MemoCounseling Memo
Counseling Memo
 

Position Paper

  • 1. Position  Paper     Issue     Chick-­‐fil-­‐A  is  in  the  midst  of  a  controversy.  President  and  chief  operating   officer  of  the  fast-­‐food  chain,  Dan  Cathy,  said  in  a  radio  interview  that  “we  are   inviting  God’s  judgment  on  our  nation  when  we  shake  our  fist  at  him  and  say,  ‘We   know  better  than  you  as  to  what  constitutes  a  marriage.’”  Cathy  is  very  firm  on  his   stance  that  traditional  marriage  is  the  only  marriage  acceptable.  He  does  not  believe   same-­‐sex  marriage  should  be  supported.  Other  information  leaked  that  said  Chick-­‐ fil-­‐A  is  funding  anti-­‐gay  groups.  Customers  are  forming  boycott  groups  against  the   company  and  protesting  possible  new  locations,  specifically  in  Chicago.   Effect     This  issue  is  affecting  every  part  of  the  company  from  the  top  management  to   the  employees  at  the  restaurants.  Customers  are  becoming  angry  at  Chick-­‐fil-­‐A  due   to  difference  in  personal  opinions  and  stopped  visiting  the  restaurants.  The  dispute   between  the  rights  of  same-­‐sex  unions  now  is  taking  a  toll  on  the  employees.  Several   events  of  harassment  of  the  employees  occurred  at  numerous  locations.  In  Atlanta,   an  irate  customer  pulled  up  to  a  drive-­‐thru  window  and  yelled  at  the  employee  at   the  window  for  supporting  Chick-­‐fil-­‐A  by  working  there.  In  three  different  locations   in  Arizona,  drive-­‐thru  customers  threw  food  at  employees.  The  Chicago  City  Council   also  threatened  to  deny  permits  to  build  new  locations  in  the  city.     Position    
  • 2.   Chick-­‐fil-­‐A  begins  to  broaden  its  views  since  the  media  and  others  began  to   attack  the  company.  Dan  Cathy,  president  and  chief  operating  officer  of  Chick-­‐fil-­‐A  is   now  friends  with  Shane  Windmeyer.  Windmeyer  is  the  leader  of  a  national  gay   rights  group.  Cathy  contacted  Windmeyer  to  learn  more  about  gay  rights  and  get  an   understanding  of  the  opposing  views.  Dan  Cathy  increased  his  knowledge  on  the   topic  of  gay  rights,  which  resulted  in  the  redirection  of  funding  to  organizations   outside  of  the  anti-­‐gay  community.     Benefits       Cathy  is  now  establishing  a  relationship  with  the  gay  community  put  aside   his  personal  opinions,  which  is  attracting  customers  back  to  the  restaurant.  This   relationship  is  causing  the  harassment  rate  to  go  down.  Chick-­‐fil-­‐A  is  working  with   the  city  of  Chicago  to  continue  with  the  opening  of  a  new  restaurant.  Chick-­‐fil-­‐A  is   leaving  the  debate  over  same-­‐sex  marriage  to  the  government.  Chick-­‐fil-­‐A  is   focusing  on  customers  to  continue  to  serve  great  food,  provide  hospitality,  and   provide  a  positive  influence  to  all  those  who  come  in  contact  with  Chick-­‐fil-­‐A.