Graeme Codrington's presentation on different generations for Barrows in Durban

1. Mind the
Gap
Understanding and getting the
most out of different generations
by Dr Graeme Codrington
TomorrowToday.co.za
@FuturistGraeme
.co.za
.co.za

2. Why can’t
everyone just be
normal
… like me ?
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Our values are established by age 12
Behaviour
race
educa5on
A"tudes
age
era
culture
gender
Values
socio2economic
religion
personality
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3. INFLUENCES)
Great&Depression
World&War&II
DEFINING)VALUES
Understand others …
... Understand yourself
… lessons from history
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Silent)Genera5on)
1925);)1947
Pay&your&dues
Dedica5on
Hard&work
Respect&
Waste&not&want&not
Hate&debt
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INFLUENCES)
Great&Depression
World&War&II
DEFINING)VALUES
Silent)Genera5on)
1925);)1947
Source:(The(Four(Yorkshiremen,(At#Last#That#1948#Show
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Pay&your&dues
Dedica5on
Hard&work
Respect&
Waste&not&want&not
Hate&debt

4. INFLUENCES)
Grand&visions
Moon&landing
Rock&‘n’&Roll
Rela5ve,&growing&wealth
DEFINING)VALUES
I have a dream…
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Boomers)
mid)1940s);)1960s
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Idealism&/&Op5mism
Personal&gra5fica5on
Youthfulness&/&Health
Workaholics
Live&life&on&credit
Will&“reJtyre”,&not&re5re

5. INFLUENCES)
Example: Selling Equity Release / Remortgages
Grand&visions
Moon&landing
Rock&‘n’&Roll
Rela5ve,&growing&wealth
DEFINING)VALUES
Boomers)
mid)1940s);)1960s
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Idealism&/&Op5mism
Personal&gra5fica5on
Youthfulness&/&Health
Workaholics
Live&life&on&credit
Will&“reJtyre”,&not&re5re
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.co.za

6. INFLUENCES)
Constant&change&/&turmoil
Cold&War
The&‘broken’&family
PCs&and&24&hour&TV
DEFINING)VALUES
Genera5on)X
1970s);)1989
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Choice&/&personalisa5on
Immediate&gra5fica5on
Informality
Authority&&&respect&are&earned
Not&scared&of&failure
Global&mindset

7. .co.za
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8. .co.za
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9. .co.za
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INFLUENCES)
Internet
Mobile&phones
The&Global&Village
9/11
Climate&change
DEFINING)VALUES
Genera5on)Y
1990s);)2008?
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A&veneer&of&confidence
TechnoJliterate
Desperate&to&belong
Globally&aware
Need&to&know&“why”

10. Understanding why
we don’t understand
We may have been
living in the same house or
working in the same office
as older or younger people,
but we have been
living in different worlds
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Applying generations across your organisation
An overlapping cycle
BOOMERS
Strategy &
organisational
design
GEN)X
Leadership
CUSPERS
1945
1960
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1975
1990
Talent & team
engagement
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Customer
service and
marketing

11. Download the
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www.GraemeCodrington.com
Email: graeme@tomorrowtoday.co.za
Twitter: @FuturistGraeme
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Enquiries: Vicky Coats
vicky@tomorrowtoday.co.za
+27 84 5567 125
.co.za
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