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5 key questions to create a
          successful business
         - Insights from USA



SHERIDAN CHILVERS
Nottingham Roosevelt Scholar - 2011
Sheridan Chilvers
                             My Background

Work Experience
• New College Nottingham - Entrepreneur-In-Resident
• Nottingham Energy Partnership – Affordable Warmth Project Coordinator
• The Energy Saving Trust – Energy Advisor and Green Communities Programme
  Coordinator
• Nottingham City Council – Climate Research Officer – LCLIP
• Alliance Boots – Assistant Supply Manager

Academic Experience
• MSc in Environmental Management @ The University of Nottingham
• BSc (Hons) Business and Technology @ Sheffield Hallam University

Voluntary Experience
• Ecoworks, Nottingham Civic Society, Rotary,
• British Council: Climate Advocate (08), International Climate Champion
  (09), Delegate (10), Mentor (11) and Green Ambassador (12).
Nottingham Roosevelt Scholarship

 • Established in 1945 as a living memorial to FDR

• Aims:
1) Promote Nottinghamshire;
2) Learn about American Culture; and
3) Support professional development.

 • Over 140 individuals
   have taken the trip to
   the USA.
Itinerary




    3 Months
10 Cities, 9 States
25+ Organisations
 Daily Inspiration
Purpose of visit
                            Research focused on:
       Organisations that support and develop of Social Entrepreneurs

Definitions:

 Social Entrepreneurs:

    ―Social entrepreneurs are individuals with innovative solutions to society’s most
   pressing social problems. They are ambitious and persistent, tackling major social
                 issues and offering new ideas for wide-scale change‖

                                                               Ashoka
 (Business) Ecosystem:

  ―An economic community supported by a foundation of interacting organizations and
   individuals—the organisms of the business world… Over time, they coevolve their
  capabilities and roles, and tend to align themselves with the directions set by one or
                                more central companies.‖
                                                        James F. Moore
Areas of focus


                    (1)
                  Support
                Organisations


                    Social             (3)
    (2)
               Entrepreneurship   Co-working &
Educational
                  Ecosystem        Incubation
Institutions
                                     spaces


                      (4)
                  Networking
                    Groups
(1) Who’s in MY Ecosystem?

 Personal                Business

• Friends                 • Strategic Partners

• Family                  • Competitors

• Business Contacts       • Stakeholders


   Locally, Nationally, Internationally
(1) Who’s in MY Ecosystem?...Cont




NAME:

FOCUS:       Concept                   Start-Up



SUPPORT:     •   Funding
             •   Fellowship
             •   Mentorship (online/offline)
             •   Idea generation support
(2) What are MY Values?

Definition:
  ―Values reflect a person’s sense of right and
          wrong or what ―ought‖ to be.‖

Why are they important?
• They represent who YOU are
• They support the decision making process
• They help to identify like minded people
• They help to identify potential partners
  (instead of competition)
VALUES




           Holstee
           Manifesto

         (Click image to
         play video)
(3) Who’s in MY community?

Definition:
 ―Community usually refers to a social unit that
            shares common values.‖

Why is a having Community important?
• Brings like minded people together
• Brings people around your product/service

How can you interact with your community?
• Social Media - Community without boarders
• Co-working Spaces - Collaboration
(3) Who’s in MY community?...Cont




                                                *Closed Network*


―We incubate people not businesses‖      ―Some organizations incubate
                                      companies - we incubate people. Our
• Social Innovation Institute            mission is to accelerate young
                                      leaders and help them have a global
• Ideas Market Place/ Competition       impact before they become 30.‖

• Fellow Summit/ Global Circle
(3) Who’s in MY community?...Cont

   Co-working Space           (Hybrids)                Incubators



• Co-Loft (LA)          • The HUB (San Fran) • Green Village Philly



• Blank-Spaces (LA)

                        • NedSpace (Portland)
                                                • Green Town Labs (Boston)




• Green Spaces (NYC)
(3) Who’s in MY community?...Cont

        Blank-Spaces, (LA)                                Co-Lofting, (LA)
―Work for yourself, not by yourself‖                  ―Work, Network, Prosper‖




                Top 5 benefits of using co-working spaces
                         (1) Creative Environment
                    (2) Bespoke Support and Services – Accelerators
                       (3) Flexibility and Adaptability
                       (4) Ready Built Communities
                (5) Opportunities for Collaboration & Openness
(3) Who’s in MY community?...Cont

                      Nottm Clean Tech Centre
                     -Environmental Technology

                                                         Biocity
     HACK SPACE                                      -Life Science


Wallis Building
                               Nottingham                Antenna
- IT Companies
                                                    -Creative Industries




    University of Nottingham          Nottingham Trent University
        Enterprise Labs                        The Hive
           -Students                          -Students
(4) What’s MY Story?

Why is MY personal story important?
• It helps people to connect with you
• It provides the context for your business
• The potential to inspire others

What questions do I need to ask?
• Where did I come from? (personal challenge)
• How did I get to where I am now? (Support)
• Where do you want to go and What future
  do I want to create for myself?
(4) What’s MY Story?..Cont




  “Don’t Settle”
                             ―Be Social Change is a platform that
                          empowers, connects, and organizes the world
                                      of social change.‖




                   “What’s Your BFHG?”

What’s Your Big Fat Hairy Goal?
(5) Am I being Unreasonable enough?



                  ―Giving high-impact entrepreneurs wings‖


                                                 • Unreasonable Market Place

                                                 • 6 week institute,

                                                 • 25 Entrepreneurs,

                                                 • 30 Mentors,

  ―The reasonable man adapts himself to the       • 1 Mansion,
world: the unreasonable one persists in trying to
    adapt the world to himself. Therefore all     • The Unreasonable Climax
 progress depends on the unreasonable man.‖
                                                   (Click Blackboard image to play
             George Bernard Shaw                                video)
Creating a catalyst


     Student
  Entrepreneurs      The HUB
                                   The Bold
                                   Academy


            Unreasonable       Rework
              Institute         Jobs



                  Leadership            University
                                                     Boulder,
TechSTARS           Course                  of
                                                       Local
                                         Colorado,
                                                     Authority
                                        in Boulder


              Boulder, Colorado
Summary
•   Who’s in MY Ecosystem?
•   What are MY Values?
•   Who’s in MY community?
•   What’s MY Story?
•   Am I being Unreasonable enough?

Networking…Ask the next person you meet…
• What’s their BFHG is? &
• Are they being Unreasonable in what they do
THANK YOU FOR LISTENING
Contact Details:
• Mobile: 07938244367
• Email: sheridan.chilvers@hotmail.co.uk
• LinkedIn: sheridan.chilvers
• Twitter: sdchilvers

Business Details
                             A community of cross-sector professionals
   Elementree Connections
                               that want to make a positive impact on
     “Share Your Passion”                 people and planet


              Meetup.com/elementree connections

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Se hub pres v2

  • 1. 5 key questions to create a successful business - Insights from USA SHERIDAN CHILVERS Nottingham Roosevelt Scholar - 2011
  • 2. Sheridan Chilvers My Background Work Experience • New College Nottingham - Entrepreneur-In-Resident • Nottingham Energy Partnership – Affordable Warmth Project Coordinator • The Energy Saving Trust – Energy Advisor and Green Communities Programme Coordinator • Nottingham City Council – Climate Research Officer – LCLIP • Alliance Boots – Assistant Supply Manager Academic Experience • MSc in Environmental Management @ The University of Nottingham • BSc (Hons) Business and Technology @ Sheffield Hallam University Voluntary Experience • Ecoworks, Nottingham Civic Society, Rotary, • British Council: Climate Advocate (08), International Climate Champion (09), Delegate (10), Mentor (11) and Green Ambassador (12).
  • 3. Nottingham Roosevelt Scholarship • Established in 1945 as a living memorial to FDR • Aims: 1) Promote Nottinghamshire; 2) Learn about American Culture; and 3) Support professional development. • Over 140 individuals have taken the trip to the USA.
  • 4. Itinerary 3 Months 10 Cities, 9 States 25+ Organisations Daily Inspiration
  • 5. Purpose of visit Research focused on: Organisations that support and develop of Social Entrepreneurs Definitions: Social Entrepreneurs: ―Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change‖ Ashoka (Business) Ecosystem: ―An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world… Over time, they coevolve their capabilities and roles, and tend to align themselves with the directions set by one or more central companies.‖ James F. Moore
  • 6. Areas of focus (1) Support Organisations Social (3) (2) Entrepreneurship Co-working & Educational Ecosystem Incubation Institutions spaces (4) Networking Groups
  • 7. (1) Who’s in MY Ecosystem? Personal Business • Friends • Strategic Partners • Family • Competitors • Business Contacts • Stakeholders Locally, Nationally, Internationally
  • 8. (1) Who’s in MY Ecosystem?...Cont NAME: FOCUS: Concept Start-Up SUPPORT: • Funding • Fellowship • Mentorship (online/offline) • Idea generation support
  • 9. (2) What are MY Values? Definition: ―Values reflect a person’s sense of right and wrong or what ―ought‖ to be.‖ Why are they important? • They represent who YOU are • They support the decision making process • They help to identify like minded people • They help to identify potential partners (instead of competition)
  • 10. VALUES Holstee Manifesto (Click image to play video)
  • 11. (3) Who’s in MY community? Definition: ―Community usually refers to a social unit that shares common values.‖ Why is a having Community important? • Brings like minded people together • Brings people around your product/service How can you interact with your community? • Social Media - Community without boarders • Co-working Spaces - Collaboration
  • 12. (3) Who’s in MY community?...Cont *Closed Network* ―We incubate people not businesses‖ ―Some organizations incubate companies - we incubate people. Our • Social Innovation Institute mission is to accelerate young leaders and help them have a global • Ideas Market Place/ Competition impact before they become 30.‖ • Fellow Summit/ Global Circle
  • 13. (3) Who’s in MY community?...Cont Co-working Space (Hybrids) Incubators • Co-Loft (LA) • The HUB (San Fran) • Green Village Philly • Blank-Spaces (LA) • NedSpace (Portland) • Green Town Labs (Boston) • Green Spaces (NYC)
  • 14. (3) Who’s in MY community?...Cont Blank-Spaces, (LA) Co-Lofting, (LA) ―Work for yourself, not by yourself‖ ―Work, Network, Prosper‖ Top 5 benefits of using co-working spaces (1) Creative Environment (2) Bespoke Support and Services – Accelerators (3) Flexibility and Adaptability (4) Ready Built Communities (5) Opportunities for Collaboration & Openness
  • 15. (3) Who’s in MY community?...Cont Nottm Clean Tech Centre -Environmental Technology Biocity HACK SPACE -Life Science Wallis Building Nottingham Antenna - IT Companies -Creative Industries University of Nottingham Nottingham Trent University Enterprise Labs The Hive -Students -Students
  • 16. (4) What’s MY Story? Why is MY personal story important? • It helps people to connect with you • It provides the context for your business • The potential to inspire others What questions do I need to ask? • Where did I come from? (personal challenge) • How did I get to where I am now? (Support) • Where do you want to go and What future do I want to create for myself?
  • 17. (4) What’s MY Story?..Cont “Don’t Settle” ―Be Social Change is a platform that empowers, connects, and organizes the world of social change.‖ “What’s Your BFHG?” What’s Your Big Fat Hairy Goal?
  • 18. (5) Am I being Unreasonable enough? ―Giving high-impact entrepreneurs wings‖ • Unreasonable Market Place • 6 week institute, • 25 Entrepreneurs, • 30 Mentors, ―The reasonable man adapts himself to the • 1 Mansion, world: the unreasonable one persists in trying to adapt the world to himself. Therefore all • The Unreasonable Climax progress depends on the unreasonable man.‖ (Click Blackboard image to play George Bernard Shaw video)
  • 19. Creating a catalyst Student Entrepreneurs The HUB The Bold Academy Unreasonable Rework Institute Jobs Leadership University Boulder, TechSTARS Course of Local Colorado, Authority in Boulder Boulder, Colorado
  • 20. Summary • Who’s in MY Ecosystem? • What are MY Values? • Who’s in MY community? • What’s MY Story? • Am I being Unreasonable enough? Networking…Ask the next person you meet… • What’s their BFHG is? & • Are they being Unreasonable in what they do
  • 21. THANK YOU FOR LISTENING Contact Details: • Mobile: 07938244367 • Email: sheridan.chilvers@hotmail.co.uk • LinkedIn: sheridan.chilvers • Twitter: sdchilvers Business Details A community of cross-sector professionals Elementree Connections that want to make a positive impact on “Share Your Passion” people and planet Meetup.com/elementree connections