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Moving to the Cloud


                           Oxfam’s Journey




Moving to the Cloud
Feb 2013              1
Contents

 Oxfam
 The Problem
 The Project
 Lessons Learned
 Discussion – what does it all mean?




Moving to the Cloud
Feb 2013                    2
                                        kcdsTM
Moving to the Cloud
Feb 2013              3
Moving to the Cloud
Feb 2013              4
                          dogbomb
Burst




                                     Peak
Demand 




                                     Base




             Time 
           Moving to the Cloud
           Feb 2013              5
Solution – variable capacity
                Best efforts
             Business hours only
          7x24, highly responsive




Moving to the Cloud
Feb 2013                            6
                                        kcdsTM
The
Project




Moving to the Cloud
Feb 2013              7
                          Lachlan
Lessons Learned




Moving to the Cloud
Feb 2013              8
                          kcdsTM
Cloud is about
           economics, not technology




Moving to the Cloud
Feb 2013              9
                                  dogbomb
Standards are still
                              emerging




Moving to the Cloud
Feb 2013                10
                                      courtneyBolton
The market
for cloud capacity is immature
Moving to the Cloud
Feb 2013              11
                             Sudhamshu
Manageability
      Matters as much as Capacity




Moving to the Cloud
Feb 2013              12
                               clagnut
Application licensing
        constrains deployment
Moving to the Cloud
Feb 2013              13
                                 RickC
Don’t get
                           hung up on a
                                  name




Moving to the Cloud
Feb 2013              14
                                    Олександр
Negotiation is a
key part of the project




Moving to the Cloud
Feb 2013              15
                           net_efekt
You need internal skills
Moving to the Cloud
Feb 2013              16
                           Sister72
Cloud opens up other internal
          issues




Moving to the Cloud
Feb 2013              17
                           jronaldlee
a) We now had clearer visibility of the
                      Discovery
    application portfolio


                                   Definition
       Ideation




                                                                      Support
                                                             Launch
                                                     Build
 b) We could now set up new servers /
    environments very quickly
         (creates sprawl if unmanaged, or an opportunity if managed)


                                  Governance

Moving to the Cloud
Feb 2013                                        18
                                                                                dogbomb
Application Portfolio
                         high
                                   Differentiating
                                    apps, deliver             Experimental
         How differentiating /
                                     competitive              apps, building
                                   advantage now              for the future
            innovative?

                                    (e.g. community            (e.g. Enabler)
                                      fundraising)




                                     Commodity                 Commodity
                                   apps, critical to          apps, support
                                 business operations           operational
                                           (e.g.                efficiency
                                   email, finance, HR)         (e.g. intranet)

                           low
                                 core                                 peripheral
                                  How critical to operations?
Moving to the Cloud
Feb 2013                                                 22
Application Meta-Lifecycle
                         high
                                    Differentiating
                                 Deliver deliver
                                    apps,                 Experiment
                                                       Experimental
         How differentiating /
                                    competitive invest apps, building
                                   advantage now       for the future
            innovative?

                                    (e.g. community           (e.g. Enabler)
                                      fundraising)

                                  stabilise


                                     Commodity                Commodity
                                   apps, critical to         apps, support
                                 business operations          operational
                                          (e.g.                efficiency
                                 Commoditise
                                  email, finance, HR)                Minimise
                                                              (e.g. intranet)

                           low
                                 core                                peripheral
                                  How critical to operations?
Moving to the Cloud
Feb 2013                                                23
Development Style

                   Experiment         Deliver         Commoditise     Minimise
Cycle Time:      Days             Weeks               Months        Months
Release          Immediate        4-6 per annum 1-2 per annum 1 per annum
Cadence:
Team:            Small, co-       Scrum               Scrum?        Outsourced
                 located, x-
                 function
                 SWAT
Approach:        Kanban           Scrum               Scrum?        Spec & buy
Transition to    Extract key      Re-architect:       Retire        Retire
next style:                       integrate more
                 features,
                 harden, and      tightly with core
                 integrate with   apps & reduce
                                  operational cost
                 core apps
   Moving to the Cloud
   Feb 2013                                24
Discussion




Moving to the Cloud
Feb 2013              26
                           kcdsTM
Summary

 Cloud is a viable technology option
 The market is not yet mature
 You need skills to manage cloud vendors
 Cloud changes internal relationships and processes




Moving to the Cloud
Feb 2013                    27
Thank You
graham@grahamoakes.co.uk
SMarshall@oxfam.org.uk




Moving to the Cloud
Feb 2013                   28
Graham Oakes Ltd
 Making sense of technology…
     Many organisations are caught up in the
      complexity of technology and systems.
     This complexity may be inherent to the
      technology itself. It may be created by the pace of technology change. Or it may arise from
      the surrounding process, people and governance structures.
     We help untangle this complexity and define business strategies that both can be
      implemented and will be adopted by people throughout the organisation and its partner
      network. We then help assure delivery of implementation projects.
 Clients…
       Cisco Worldwide Education – Architecture and research for e-learning and educational systems
       Council of Europe – Systems for monitoring compliance with international treaties; e-learning systems
       Dover Harbour Board – Systems and architecture review
       MessageLabs – Architecture and assurance for partner management portal
       National Savings & Investments – Helped NS&I and BPO partner develop joint IS strategy
       The Open University – Enterprise architecture, CRM and product development strategies
       Oxfam – Content management, CRM, e-Commerce
       Thames Valley Police – Internet Consultancy
       Sony Computer Entertainment – Global process definition
       Amnesty International, Endemol, tsoosayLabs, Vodafone, …


Moving to the Cloud
Feb 2013                                             29

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BCS Kingston & Croydon - Oxfam Case Study - Feb 2013

  • 1. Moving to the Cloud Oxfam’s Journey Moving to the Cloud Feb 2013 1
  • 2. Contents  Oxfam  The Problem  The Project  Lessons Learned  Discussion – what does it all mean? Moving to the Cloud Feb 2013 2 kcdsTM
  • 3. Moving to the Cloud Feb 2013 3
  • 4. Moving to the Cloud Feb 2013 4 dogbomb
  • 5. Burst Peak Demand  Base Time  Moving to the Cloud Feb 2013 5
  • 6. Solution – variable capacity Best efforts Business hours only 7x24, highly responsive Moving to the Cloud Feb 2013 6 kcdsTM
  • 7. The Project Moving to the Cloud Feb 2013 7 Lachlan
  • 8. Lessons Learned Moving to the Cloud Feb 2013 8 kcdsTM
  • 9. Cloud is about economics, not technology Moving to the Cloud Feb 2013 9 dogbomb
  • 10. Standards are still emerging Moving to the Cloud Feb 2013 10 courtneyBolton
  • 11. The market for cloud capacity is immature Moving to the Cloud Feb 2013 11 Sudhamshu
  • 12. Manageability Matters as much as Capacity Moving to the Cloud Feb 2013 12 clagnut
  • 13. Application licensing constrains deployment Moving to the Cloud Feb 2013 13 RickC
  • 14. Don’t get hung up on a name Moving to the Cloud Feb 2013 14 Олександр
  • 15. Negotiation is a key part of the project Moving to the Cloud Feb 2013 15 net_efekt
  • 16. You need internal skills Moving to the Cloud Feb 2013 16 Sister72
  • 17. Cloud opens up other internal issues Moving to the Cloud Feb 2013 17 jronaldlee
  • 18. a) We now had clearer visibility of the Discovery application portfolio Definition Ideation Support Launch Build b) We could now set up new servers / environments very quickly (creates sprawl if unmanaged, or an opportunity if managed) Governance Moving to the Cloud Feb 2013 18 dogbomb
  • 19. Application Portfolio high Differentiating apps, deliver Experimental How differentiating / competitive apps, building advantage now for the future innovative? (e.g. community (e.g. Enabler) fundraising) Commodity Commodity apps, critical to apps, support business operations operational (e.g. efficiency email, finance, HR) (e.g. intranet) low core peripheral How critical to operations? Moving to the Cloud Feb 2013 22
  • 20. Application Meta-Lifecycle high Differentiating Deliver deliver apps, Experiment Experimental How differentiating / competitive invest apps, building advantage now for the future innovative? (e.g. community (e.g. Enabler) fundraising) stabilise Commodity Commodity apps, critical to apps, support business operations operational (e.g. efficiency Commoditise email, finance, HR) Minimise (e.g. intranet) low core peripheral How critical to operations? Moving to the Cloud Feb 2013 23
  • 21. Development Style Experiment Deliver Commoditise Minimise Cycle Time: Days Weeks Months Months Release Immediate 4-6 per annum 1-2 per annum 1 per annum Cadence: Team: Small, co- Scrum Scrum? Outsourced located, x- function SWAT Approach: Kanban Scrum Scrum? Spec & buy Transition to Extract key Re-architect: Retire Retire next style: integrate more features, harden, and tightly with core integrate with apps & reduce operational cost core apps Moving to the Cloud Feb 2013 24
  • 22. Discussion Moving to the Cloud Feb 2013 26 kcdsTM
  • 23. Summary  Cloud is a viable technology option  The market is not yet mature  You need skills to manage cloud vendors  Cloud changes internal relationships and processes Moving to the Cloud Feb 2013 27
  • 25. Graham Oakes Ltd  Making sense of technology…  Many organisations are caught up in the complexity of technology and systems.  This complexity may be inherent to the technology itself. It may be created by the pace of technology change. Or it may arise from the surrounding process, people and governance structures.  We help untangle this complexity and define business strategies that both can be implemented and will be adopted by people throughout the organisation and its partner network. We then help assure delivery of implementation projects.  Clients…  Cisco Worldwide Education – Architecture and research for e-learning and educational systems  Council of Europe – Systems for monitoring compliance with international treaties; e-learning systems  Dover Harbour Board – Systems and architecture review  MessageLabs – Architecture and assurance for partner management portal  National Savings & Investments – Helped NS&I and BPO partner develop joint IS strategy  The Open University – Enterprise architecture, CRM and product development strategies  Oxfam – Content management, CRM, e-Commerce  Thames Valley Police – Internet Consultancy  Sony Computer Entertainment – Global process definition  Amnesty International, Endemol, tsoosayLabs, Vodafone, … Moving to the Cloud Feb 2013 29

Notes de l'éditeur

  1. Stewart
  2. StewartWorks with others to overcome poverty and suffering: Humanitarian, development, campaigns5000 staff. 60 countries. 22000 volunteers. 1M supporters. 700 high-street shopsWeb: Supporter engagement, campaigns, actions - Online shop: new, donated, unwrapped (first UK online charity shop, 2007)Donations: regular, single - Professional publications
  3. Stewart:The Problem (1) – Tangled systems due to organic growth of web presence over last 8-10 years. (30 servers in hosting environment; with tangled web of applications across them; no DR; ill-defined SLAs; poor availability, largely due to complexity & lack of SLAs)
  4. And they had a larger operational problem: Large, unpredictable peaks in traffic. Can handle be reducing website to single page, but this limits ability to build relationship and follow-up with supporters. Talk through the 3 demand regimes. Private car – hire car – taxi model.
  5. Graham
  6. Graham – The Procurement:Use Gartner to shortlist to 6 vendorsSend spec to trigger collaborative procurement (6 weeks response, with 2-3 conference calls + full day workshop per vendor)Shortlist to 3 for presentationsShortlist to 2 for “BAFO”
  7. Stewart – Cloud is about economics, not technologyThe technologies underpinning the cloud are now relatively tried and tested. Virtualisation has been around for years (decades if you remember mainframes). Aspects of the technology, e.g. APIs for capacity management and provisioning, are still stabilising but these are second order elements. The core is there and working.The biggest challenge we faced was understanding the economics of price and capacity elasticity – how does the overall cost of service change under different demand patterns and pricing models? This is also the biggest opportunity. Get the model right, and Oxfam can reduce costs for normal operations while still being able to ramp up to take the opportunities that demand spikes bring. To understand these economics we explored several demand and pricing scenarios. It’s here we learnt our second lesson.
  8. Graham – Standards are still emerging.People talk about utility computing and compare cloud to the electricity grid. There’s truth in that, but only if you look at the electricity grid of the 19th century. Some Infrastructure-as-a-Service vendors are running AC; some are running DC. They’re all running different voltages. And it costs less to run a kettle than two-dozen lightbulbs, even though you’re drawing the same amount of power either way. This makes it very hard to compare different vendors’ offerings.
  9. Stewart – The market for cloud capacity is immature.Oxfam isn’t a technology company. It doesn’t want to own servers any more than it wants to own power generators. A utility model is just what Oxfam needs. We ran the procurement on this basis: we specified the amount of capacity we wanted, saying as little as possible about technology.So, we built a model of our requirements for compute capacity (measured in terms of CPU cores, RAM, storage and bandwidth). We identified the capacity we would need in a typical month; how this might grow for seasonal demand (Oxfam is a major retailer, after all); what spikes we might need to deal with. We mapped this onto the availability levels needed to support the various applications running on the infrastructure.After all this, we found that we needed to spend a lot of time helping the vendors understand these requirements. Most of them needed to turn our capacity model into a technical configuration before they could price it. They were still thinking in terms of servers and blades, not computational capacity. And the only way we could compare different vendors’ pricing was to examine their technical configurations – no-one would directly assure specific levels of capacity and availability without also specifying the technology.We’re convinced we took the right path – we want capacity, not servers, so this is what we specified. But for now, despite the hype, the market is really selling servers.
  10. Graham – Manageability matters as much as capacity.The cost of service depends as much on the number of virtual machines you’re running as it does on the overall amount of compute capacity. This is logical when you think about it – each VM needs to be managed – so this needs to be built into the requirements models.This is also going to complicate ongoing management of the infrastructure. It’s not enough to just add capacity as we need it: the way this capacity maps onto VMs will also drive costs. This affects each application differently due to their different licensing and technical models.
  11. Stewart – Application licensing constrains deployment.Some of our web applications are designed to scale horizontally: the best way to deploy them is as a swarm of small VMs. However, they are licensed on a per-server basis, making this very expensive. For now we’re deploying a small number of larger VMs, and hoping our software vendors will eventually catch up with the cloud.
  12. Graham – Don’t get hung up on a name.Does it matter if it’s “public cloud” or “private cloud”? All the solutions we looked at were based on a hybrid cloud, but some of them emphasized dedicated kit on a private cloud while others emphasized shared kit in a public cloud. We agonised over whether this mattered – whether one or other gave greater flexibility, for example. In the end, we came back to economics: once they met the basic requirements for capacity, availability, security, etc, then which gave the best overall cost of service? We didn’t care what label it carried.
  13. Stewart – Negotiation is a key part of the projectIt takes a lot of time to get the price & terms rightIt helps to have negotiation specialists (the vendor does!)Sticking points – data liability, availability, ethical standards
  14. Graham – you need internal skillsEven if vendor is providing end-to-end service, you need skills to manage them, and to handle interfaces with other vendors (apps, etc)
  15. Stewart – Cloud opens up other internal issuesRelationship between IT and business units it provides a service for – now based on a utility service model, not bespoke servers; scope to rethink the relationship – how it works & what it coversWay infrastructure/ops teams supports projects – teams can set up their own VMs, but need to control sprawlArchiving – storage costs are transparentChargeback models – transparency of costs; can bring platforms up & down easilyLifecycle models – change when can bring platforms up/down easily
  16. Stewart:Were aiming to control the lifecycle, but it’s still very project based – no concept of an ongoing application/product lifecycle (and no tools beyond spreadsheets to manage any of this)
  17. Stewart
  18. Stewart
  19. Graham
  20. Graham
  21. Graham
  22. Graham
  23. Stewart
  24. Stewart
  25. Summary
  26. Who I amIndependent consultantDo 2 things – help set up project (untangle complexity); help keep in touch with what’s going onUnusual perspective on assurancePortfolio of mid-size projects rather than single large programmeDifferent twists, but aligns to where many organisations are at, so will share experienceAgenda