How Grameen Solutions transformed a concept to an industry award winning product of a leading telecom software product company. (http://www.grameensolutions.com)

1. BROADWORKS COMMUNICATOR:
A SIP-BASED VOICE-VIDEO SOFTPHONE
CUSTOMER PROFILE
Name: BroadSoft Inc.
Country: USA
Industry: Telecom, VOIP
BroadSoft creates VoIP
application software that lets
fixed and mobile service
providers offer the most
advanced calling features to their
enterprise and residential
customers. BroadSoft’s customer
list reads like a Who’s Who of the
major telecommunications
players worldwide, including
BellSouth, Korea Telecom,
Singtel, Telefonica, Telstra, T-
Systems, and Verizon.
BroadSoft ranked in the Top 100
of Fastest Growing Technology
Companies in North America on
Deloitte's 2006 Technology Fast
500.

2. BROADWORKS COMMUNICATOR:
A SIP-BASED VOICE-VIDEO SOFTPHONE
BUSINESS SITUATION
BroadSoft’s strong carrier-class VOIP offering
lacked an integral softphone. Vonair, a New
York-based startup needed a cost-effective
offshore partner to develop the product.
They were looking for companies who can
provide a world-class team for research and
development.
WHY GRAMEEN?
Grameen was chosen because it offered
cutting-edge skills and advanced software
development experience at a better cost-
benefit point. Partner interviewed the
Grameen technical leads and found them
competent to lead world-class product
engineering work.

3. BROADWORKS COMMUNICATOR:
A SIP-BASED VOICE-VIDEO SOFTPHONE
THE CHALLENGE
 Developing a next-generation softphone in just one year
time-frame that would compete with offerings from well-
established players in the space was a great challenge.
 Only way to reduce time to market was to integrate as many
commercial and open source components possible, creating
a big architectural challenge.
GRAMEEN SOLUTION
Leveraging deep experience of integrating existing open-source
technologies, Grameen developed the prototype in just 6
months and took the concept to commercial release in just 1
year, providing full lifecycle solution including initial R&D to QA
to deployment.
REALIZED BENEFIT
 With core contribution from Grameen’s dedicated cost-
effective offshore team, Vonair licensed the next-generation
software to industry leader BroadSoft.
 With the softphone in their offering, BroadSoft ensured
stronger presence in the market and even received an
important industry award for the innovativeness of the
product.

4. BROADWORKS COMMUNICATOR:
A SIP-BASED VOICE-VIDEO SOFTPHONE
Project Facts
PRODUCT OVERVIEW
Project: Research,
BroadWorks Communicator is an audio and video SIP softphone for prototyping and ongoing
Windows 2000 and XP that is tightly integrated with the BroadWorks development of a
platform. The Communicator has access to BroadWorks' many advanced voice/video softphone.
VoIP features such as video services, complete call control, and Customer: BroadSoft, USA
messaging/voicemail integration.
Partner: Vonair, USA
Service: R&D and Product
BroadWorks Communicator is a feature-rich desktop application that
Engineering
allows residential users and businesses to utilize the client as a primary
or secondary phone device for their IP communications services. As an Team Size: 5-7
integrated device with the BroadWorks platform, service providers are Duration: Release 1: 18
able to auto provision the client, provide automatic updates, and months, Release 2: ongoing
version management seamlessly through the BroadWorks application Platform: JRE on Windows
server. A key benefit of integration for users is the central storage of XP, 2000
contacts, eliminating the need to duplicate contact lists.
Technologies: Java (J2SE),
C++, C, SWT, Swing, JNI, SIP,
BroadWorks Communicator allows for the separation of the audio and RTP, STUN, ICE, G.711,
video stream for redirection of audio to a headset and video to the G.726, G.729a, H.263,
desktop. This separation provides maximum flexibility and options for H.264
end-users. Tools: Eclipse IDE, MS
Visual Studio, Subversion,
Subclipse, NSIS Installer

5. BROADWORKS COMMUNICATOR:
A SIP-BASED VOICE-VIDEO SOFTPHONE

This is truly an R&D project
and you have demonstrated
the flexibility in working in a
rapid changing environment
where requirements are
very flexible. You have
provided the full life cycle
development from
requirements definition,
coding, testing,
documentation and release.


6. BROADWORKS COMMUNICATOR:
A SIP-BASED VOICE-VIDEO SOFTPHONE

Frost & Sullivan’s recent
analysis on information &
communications technology
selected BroadSoft, Inc. as
the recipient of the 2006
Award for Excellence in
Technology for its
breakthrough multimedia
softphone, BroadWorks
Communicator…
