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Marketing Obj. 1.03 pp

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Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Indicator 1.03
Three types of information used in marketing decision making ,[object Object],[object Object],[object Object]
Customer Information
Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Environment
Why is Marketing Information Needed? ,[object Object]
The Impact of Marketing Information on Marketers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ways Marketers Use Marketing Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information contained in sales and expense reports that is monitored for marketing decision-making. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information in reports provided by salespeople that is monitored for use in marketing decision-making. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information about customers that is monitored for marketing decision-making. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Explain information about competitors that is monitored for marketing decision-making. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Procedures for identifying information to monitor for marketing decision-making. ,[object Object],[object Object],[object Object],[object Object],[object Object]

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