Restaurants are leading the charge when it comes to New Media Marketing. Get some insight into how they are using the power of social interaction to increase business.
Vector Databases 101 - An introduction to the world of Vector Databases
New Media Marketing for Restaurants
1. New Media Marketing
Chris Munz, Fishbowl Inc.
Twitter.com/thecmunzproject
#UCIdeas
2. New Media Marketing
Engagement
New Customer Acquisition
Fun!
Trust
Retention
Social Media is a fundamental shift in how we
communicate. It takes one to one
communication and turns it into
one to many.
4. New Media Marketing
eMarketing = relationship marketing
We don’t have a choice on whether we DO
eMarketing, the question is how well we DO it!
5. The value of a customer
Balancing new customer marketing activities with existing
customer activities is vital to a restaurant's success.
6. Relationship Marketing Game
Plan
• Communicate frequently
• Offer customer rewards
• Hold special events
• Build two-way communication
• Enhance your customer service
• Visit the trenches
• Ask for the customers feedback in-store
as well in the social space
7.
8. How are restaurants creating Mobile
a relationship with New
Devices
Media? New
Media
Marketing
Social
Email
Media
Mobile
Devices
Email
New
Media
Marketing
Social
Email
Media
9. Is email really Social?
Mobile
Devices
New
Media
Marketing
Social
Email
Media
How are people sharing?
13. Connecting Facebook Fans to
Email databases
User
Signs In
Responds
and
Closed Becomes
Loop a Fan
Shares
Receive Fan Signs
Status Up for
Updates E-club
28. Final Thoughts!
•Cross Channel Promotion, what you do in one channel needs to be
reflected in the other channels
•Listening is key to building solid relationships with your guests
•Be aware of your brand and how it is presented to your guests
•Think outside the box, there is no right or wrong just a wrong for not
trying it
•Get others in your organization to participate
•Use your loyal customer base to help promote your restaurants