This Presentation Will Help You
Define good keywords
Improve SE friendliness of your website
Intelligently use PPC advertising
Mix both long term and short term goals
Hands on here - Have them complete top 5 keywords on handout demonstrate the Google Keyword Tool - take volunteers to enter keywords and have the tool scan someone’s website
Demo page rank tool here
Demo page rank tool here
Review WebCEO and talk to it’s stuff Demo Firefox Rank Checker here Mention if this is too much we can help!
Show rich herman’s landing page here
Point out the lack of navigation here
Hands on - login to rich herman account and click around to get a sense of setup, illustrate points