2. Intense competition between banks which is
going to be more severe in the coming years and
with more private players waiting to step in.
International Banking giants setting up
operations in India and bringing with them
superior technology.
The choice before the customer today is far
wider both in the selection of banks as well as
products than ever before.
4. Providing a chat interface as
a service channel
One-stop shop for the entire
customer’s investment and
borrowing needs
Biometric ATM’s will
replace the conventional
ATM’s across the country
5. Smart Cards embedded with microprocessors or
memory chips will become tamper proof and
replace the existing plastic cards
Operational efficiency in processing electronic
payment mechanisms will undergo a radical
change
6. 54% of the Indian population being under 25
years of age and 60% within 40 years of age, will
be a key driver to create a large retail customer
base
Can you say what type of Segmentation is this ???
Almost 70% of the rural population does not
have a bank account, 85% do not have access to
credit and less than 10% have any kind of
insurance (life, health, crop insurance etc)
Can you say what type of Segmentation is this ???