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Copyright www.greatmarketingworks.co.uk (c) 2012
How to  BE GREAT  at marketing your business when you start.  Ok we only have 55 minutes.  So plan is:  7 sections / 7 mins / 3 min QnA. It will NOT work – so we will do as much as we can     Copyright www.greatmarketingworks.co.uk (c) 2012
What does BE GREAT stand for?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
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Copyright www.greatmarketingworks.co.uk (c) 2012
Always run my own businesses ideas to make money from the age of 12 Car washing Computers  Events  Club Promotions Societies  Always working in Marketing / PR.  Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
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Copyright www.greatmarketingworks.co.uk (c) 2012
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To Mexico Copyright www.greatmarketingworks.co.uk (c) 2012
Found Copyright www.greatmarketingworks.co.uk (c) 2012
Lost Copyright www.greatmarketingworks.co.uk (c) 2012
Opps Copyright www.greatmarketingworks.co.uk (c) 2012
Came home Copyright www.greatmarketingworks.co.uk (c) 2012
Old mentor Copyright www.greatmarketingworks.co.uk (c) 2012
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Copyright www.greatmarketingworks.co.uk (c) 2012
And more...  Now we are nationwide. Even more we are now  International (Off to Nigeria)  I do talks for BIS, private trainings for companies, and mentoring.  Have helped over 3000 SME’s so far and plan to help 12,000 before the end of 2012.  Copyright www.greatmarketingworks.co.uk (c) 2012
Just search for “Dan Sodergren”  Copyright www.greatmarketingworks.co.uk (c) 2012
Doing talks with people like:  “ How can I beat that guy!” Copyright www.greatmarketingworks.co.uk (c) 2012
Doing talks with people like:  Copyright www.greatmarketingworks.co.uk (c) 2012
And  Copyright www.greatmarketingworks.co.uk (c) 2012
Even advising Ex Dragon’s too  Copyright www.greatmarketingworks.co.uk (c) 2012
As I run my own digital agency ,[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
Has everyone got one of these? Copyright GMW 2010 © for hand out notes email  [email_address]   Copyright www.greatmarketingworks.co.uk (c) 2012
Has everyone got one of these? Copyright www.greatmarketingworks.co.uk (c) 2012
Has everyone got one of these? Copyright www.greatmarketingworks.co.uk (c) 2012
A question for today is: Who said:  Know thyself? The person who said it and the year.  Nearest wins….. Something great.  Copyright www.greatmarketingworks.co.uk (c) 2012
My other question to you is: What kind of person are YOU? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Put the following 5 animals in the order of your preference. Cow Signifies CAREER  Tiger Signifies  PRIDE  Sheep Signifies LOVE  Horse Signifies FAMILY  Pig Signifies MONEY   Copyright www.greatmarketingworks.co.uk (c) 2012
The plan for today.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Before you start – BUDGET! The  B   in Great Marketing Is remembering to BUDGET! Copyright www.greatmarketingworks.co.uk (c) 2012
The B in BE GREAT is BUDGET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Money Copyright www.greatmarketingworks.co.uk (c) 2012
Time Copyright www.greatmarketingworks.co.uk (c) 2012
Love Copyright www.greatmarketingworks.co.uk (c) 2012
The B in BE GREAT is BUDGET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
It’s all about ROI. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
So what can you give? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Entrepreneurial Mindset The  E   in Great Marketing Is Emotions or Entrepreneurs I tweet about this all the time.  Go find me on  www.twitter.com/ukmarketinghelp   Copyright www.greatmarketingworks.co.uk (c) 2012
What is Entrepreneurialism?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
It’s all to do with our Emotions.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Guerrilla Marketing The  G   in Great Marketing Copyright www.greatmarketingworks.co.uk (c) 2012
Guerrilla Marketing ,[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
What is Guerrilla marketing?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Traditional Marketing vs. GM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
What would Guerrilla marketing use?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
The Psychological Principles  of Guerrilla Marketing: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Guerrilla Marketing There are over 100 different guerrilla marketing principles, tactics and strategies.  Copyright www.greatmarketingworks.co.uk (c) 2012
Guerrilla Marketing Principle - Patience Strategy - Targeted  Tactic – Using Psychology  Copyright www.greatmarketingworks.co.uk (c) 2012
Key principle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
What Guerrilla Marketing is not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
What guerrilla marketing is not ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
GMW is NOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Are these Guerrilla Marketing?  Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
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Copyright www.greatmarketingworks.co.uk (c) 2012
And these...? Copyright www.greatmarketingworks.co.uk (c) 2012
Remember the principles. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Why does this work so well? Copyright www.greatmarketingworks.co.uk (c) 2012
Question Time.  Any questions? Cool if not.  Copyright www.greatmarketingworks.co.uk (c) 2012
Guerrilla Marketing Principle - Patience Strategy - Targeted  Tactic – Using Psychology  Copyright www.greatmarketingworks.co.uk (c) 2012
Target demographic – is NOT everyone ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Guerrilla marketing (GM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
If we are having to connect with someone many times,  we MUST narrow down  the number of people. Copyright www.greatmarketingworks.co.uk (c) 2012
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],So who is yours? Copyright www.greatmarketingworks.co.uk (c) 2012
Have we ran out of time?  If not then let’s move on and do more! Copyright www.greatmarketingworks.co.uk (c) 2012
Relationship Marketing  The  R   in Great Marketing Copyright www.greatmarketingworks.co.uk (c) 2012
Relationship Marketing  Not just with your market place, but with your real customers, the press and everyone else.  Copyright www.greatmarketingworks.co.uk (c) 2012
When you get the right customers Then you can really make a difference.  With their “Life Time Value”.  Copyright www.greatmarketingworks.co.uk (c) 2012
How much is each customer? Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
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Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
How much really? Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
Think about the  Life Time Value.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
So work out your customers LTV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Have we ran out of time?  If not then let’s move on and do more! Copyright www.greatmarketingworks.co.uk (c) 2012
The E in Great Marketing Electronic marketing – the opportunity of 1000 lifetimes.  Copyright www.greatmarketingworks.co.uk (c) 2012
The E – in Be Great = E - marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
How will people find your site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Have we ran out of time?  If not then let’s move on and do more! Copyright www.greatmarketingworks.co.uk (c) 2012
How’s your…. Copyright www.greatmarketingworks.co.uk (c) 2012
Adwords Marketing  The  A   in Great Marketing (otherwise known as PPC)  How to use social media etc without being social     Copyright www.greatmarketingworks.co.uk (c) 2012
A - adwords  By this we mean:  How are you going to use PPC?  Copyright www.greatmarketingworks.co.uk (c) 2012
PPC adverts: where are they? Copyright www.greatmarketingworks.co.uk (c) 2012
How can you use adwords to your advantage? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Copyright www.greatmarketingworks.co.uk (c) 2012
How Google PPC is so very cost effective compared to TM That’s 169 people to your website for around £30. Flyers usually pull in at a rate of 0.1% to 10% depending on a whole host of factors.  Copyright www.greatmarketingworks.co.uk (c) 2012
Let’s work that out.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
But it’s not just PPC with Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Have we ran out of time?  If not then let’s move on and do more! Copyright www.greatmarketingworks.co.uk (c) 2012
T – Togetherness By this we mean:  How are you going to each other?  Copyright www.greatmarketingworks.co.uk (c) 2012
The T – in Be Great = Togetherness ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Guerrilla marketing and the power of Concept partners   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Make the pie bigger   Not just your slice of it   Copyright www.greatmarketingworks.co.uk (c) 2012
Guerrilla marketing and the power of Concept partners   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright www.greatmarketingworks.co.uk (c) 2012
Mcvities  Copyright www.greatmarketingworks.co.uk (c) 2012
Muller Copyright www.greatmarketingworks.co.uk (c) 2012
Become Copyright www.greatmarketingworks.co.uk (c) 2012
So what have we learnt today? B.  Budgets. E.  Emotions. G.  Guerrilla Marketing. R.  Relationships and life time value. E.  E – marketing:  for all your business. A.  Adwords: how you can use these. T.  Togetherness: concept partnering.  Copyright www.greatmarketingworks.co.uk (c) 2012
Have we ran out of time?  Probably…. Copyright www.greatmarketingworks.co.uk (c) 2012
Thanks for listening.  And thanks to Post Grad event.  Copyright www.greatmarketingworks.co.uk (c) 2012

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