At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them

1. We want your marketing to BE GREAT

2. The R – in BE GREAT Stands for Relationships and the press: How you get the press to love you.

3. Press releases The story of how you can get more exposure.

6. What kind of person are we? ‘ Know thyself’ Socrates – 409 BC

7. What kind of marketing person are we? Put the following 5 animals in the order of your preference. Cow Tiger Sheep Horse Pig This will define your priorities in your life.

8. Put the following 5 animals in the order of your preference. Cow Signifies CAREER Tiger Signifies PRIDE Sheep Signifies LOVE Horse Signifies FAMILY Pig Signifies MONEY

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13. Fame or fortune Who doesn’t want to be famous? Who wants to amass a fortune? Who wants to be A? Who wants to be B? Who are you? A famously rich A or a unknown B? No matter …..it’s the differences - that matter most. It’s really to get your brain’s working – let’s do this…

14. What is PR Pestering Reporters? Perverted Reality? Pious & Rabid? Public Rash?

15. What is PR Public Relations, Press Releases, Promoting Relationships. For you it’s FREE advertising!

16. PR People are different Reporters are only people 

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21. R – Relationships and the press: The R in Be Great is Relationships and the press:

24. Who loves to read what? Who reads the local press? Who reads a national newspaper? Who reads specialist trade magazines? Who reads the glossies…?

26. What difference does it make?

27. EVERYTHING!

29. Remember, today, when we say press release we mean public / press relations through ALL mediums!

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36. Finding it hard?

39. Company example no 1 Bliss hair dressers: Local hair dressers, doing hair for everyone, where is the angle?

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55. Remember to love the reader

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61. Company example no 2 Grade A jewellery: Local lad’s jewellery business wanting to break into the design your ring market for Valentine’s day

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92. Company example no 3 The Avenue Cafe: Newly owned but far to high end café for the part of town they were in so local’s didn’t go in and buy from them

94. So what’s your angle? Over the break think about what your new angle is, what you can give to the reporter and next we are doing Headlines!

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101. The next 4 minutes will make you richer… forever. And if it doesn’t then you will simply learn the power of the sub header: All headlines need to have a sub header – often done in italics. Announcing National Alopecia Awareness week. Did you know over 200,000 people in the UK suffer from Alopecia? Local experts decide to help. What’s your sub header?

102. So what’s your headline? Can you think of several? Once one comes, suddenly three may come along at once. Vote for your favourite in your groups

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111. So what’s your press release? Time to take 5 minutes and just plan out the paragraphs and ask what you need from the internet / your group.

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130. Remember the picture? No matter if you don’t get a great shot, invite as many newspapers and magazines as you can and produce the shot for them, as you never know.

132. Press Stunts How can we get your company the exposure it needs with a well placed photo call? (Discuss)

135. Famous Virgin PR photo calls

136. It doesn’t always work 

140. So what’s your PR stunt? Time to take 5 minutes and just plan out your potential PR stunt.

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146. So what’s your expertise? Over the break think about what your 7 top tips would be: and then we will think how to hook them.

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155. Golden Tip Recycle ALL your sales letters, your adword findings, your magic words and your PR all the time!!

157. Anyone not got a press release idea? Let’s help them