At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them

13. To Mexico BUT that’s another story

17. Created the BE GREAT system 7 steps to success workshops and helped over 800 companies with successful marketing ideas.

18. So that’s me Who are you? You know the answer to this one. But do we? Let’s delve a little deeper, shall we?

19. What kind of marketing person are we? Put the following 5 animals in the order of your preference. Cow Tiger Sheep Horse Pig This will define your priorities in your life.

20. Put the following 5 animals in the order of your preference. Cow Signifies CAREER Tiger Signifies PRIDE Sheep Signifies LOVE Horse Signifies FAMILY Pig Signifies MONEY

21. 3

22. 2

23. 1

25. Your marketing master class Created by Dan Sodergren For Flying Start Great Marketing Works 2009 ©

31. Thinking about big business rather than Greatness. Might be why the world is in the predicament it is right now. Rant, rant, rant. Conclusion: Be Great

32. BE GREAT B. Branding your business E. Evolving your idea G. Guerrilla Marketing R. Relationships and your business E. E – marketing: for all your business A. Adwords: how you can use these T. Togetherness: concept partnering.

33. Best to BE GREAT

34. 3

35. 2

36. 1

38. B - Brand Our brands (especially Thomas and Franziska )

44. Can we all see the power of the wrong logo? Losing £50 million

45. What would be the right logo for an anti hair-loss shampoo? The products called Hairsense (I preferred Hairactiff) But that’s market research for you.

46. You choose Logo 1

47. You choose Logo 2

48. You choose Logo 3

49. You choose Logo 4

50. You choose Logo 1

51. You choose Logo 2

52. You choose Logo 3

53. You choose Logo 4

54. Which one did you like? Vote time! And why did you like that one?

55. E - Evolve your mindset Or evolve your ideas (everyone)

57. 3

58. 2

59. 1

61. G - Guerrilla Be Guerrilla in our marketing (everyone)

63. Guerrilla marketing THINK

64. Guerrilla marketing NOT

68. So are these ideas Guerrilla Marketing?

71. 3

72. 2

73. 1

75. G - Guerrilla For us remember these three things: Research, research, research. (Esther)

76. The power of market research: Have you asked the people what they want? A friend of mine has an idea for a good food restaurant. This restaurant cooked food, beautiful food, from every corner of the world. His idea was that everyone loved food, everyone loved every type of food. And he would serve every type of food for them. You would have a Japanese starter, a Mexican main and an English desert. Not only this but everyone would go to his restaurant.

77. Did this restaurant work?

79. The power of market research: What questions have you asked already? And if you haven’t done any – then let them come up with some questions you can ask. Write down a goal of what you shall do this week to help with your market research. Remember the restaurant. Remember your target demographic – and if you don’t have one – Let’s get you one. Split it by: sex, race, age, wage, location, buying power, decisions.

80. The power of market research: What’s your USP – your businesses unique selling point? What’s your key benefits for your customer? Write them down again. What are you competition doing which is better than you? Research your competition. See you niche. Be more like a laser beam than a light bulb. Market intelligence is the essence of Great Guerrilla marketing.

81. How else can we market research? Today more than at any other time we can use the web to research. Have you researched your keywords? Have you researched your trends and looked into insights? Have you been listening to trends happening? How can we listen to trends? Are you listening to the tweets of the world? Do you know of the power Blogs in your industry? Are you prepared to listen and adapt your business / service / product?

82. IS there a difference in your demographic? Maybe you have more than one potential customer sector? And you have the resources to successfully go for both. How long does each take to mature? What is there buying strategy and when do they purchase? Are you B2B or B2C or even B2G? (Simon) If so what are your real buyers decision making processes?

83. How can we use personal impact? Is it really about just shock tactics? How could some guerrilla tactics actually back fire? Isn’t it more about positive personal impressions? How much are you potential customers worth to you? Can you work out the potential lifetime value? Perhaps it’s annual value? Perhaps it’s one off value - how much should you try to woo them? How many times must we talk to someone to make them understand?

84. How will your customers

85. Love must have patience. How many times would you have to tell someone you love them? Strange question – but one you might remember. How much does your target demographic remember you? How many messages from branding do we get everyday? How many steps must your chosen customer take? Who else is playing for their heart? How many different strategies do you have at the moment? How many more do you think you might need?

86. Why does this work so well?

87. Draw your demographic. No, it doesn’t have to be a good drawing – just do it. And give them a name too 

88. 3

89. 2

90. 1

92. Think of a Guerrilla Marketing tactic for your partner. Remember, positive personal impact, it’s not just about saving money, it’s about maximising effectiveness.

93. 3

94. 2

95. 1

97. How many of your tactics were PR stunts? They tend to be: As this is what we see ‘en masse’ Your relationship with the press is important.

98. R – releases and relationships For this we mean: Press releases: how do you get into the press for free advertising? (Simon and Viviane)

102. People love a good photo call What image can you create which grabs the publics imagination? Which easy idea can you produce which the paparazzi will flock to?

104. 3

105. 2

106. 1

108. E - marketing For this we mean: Your website (Sanjeet, Richard and Leon)

114. What about over time? Never presume: Today’s markets will last forever What about in the past? Copyright www.greatmarketingworks.co.uk 2009 ©

118. E - marketing With your partner discuss how each of you can / will use web 2.0 (social networking included)

119. 3

120. 2

121. 1

124. E - marketing Are you obsessed with your own data? Analytics is key!

126. What other information?

127. E - marketing Do I need to explain anymore? Naaaaa, didnt think so. BUT DO IT!

128. 3

129. 2

130. 1

132. A - adwords By this we mean: How are you going to use PPC? (Viviane)

134. PPC adverts: where are they?

138. Different client alert This client had a dating website and they were looking into product expansion (some of the terms are a little naughty – so apols in advance)

140. How Google PPC is so very cost effective compared to TM That’s 169 people to your website for around £30. Flyers usually pull in at a rate of 0.1% to 10% depending on a whole host of factors.

142. BUT…. You can’t just use adwords! Online cannot create a market Only replicate the interest.

143. What about by region and new phrases? What about for financial advice? Copyright www.greatmarketingworks.co.uk 2009 ©

145. What about the trends in just the UK? What about for financial advice? Copyright www.greatmarketingworks.co.uk 2009 ©

147. A - adwords Are you using them already? How can you combine PPC findings with other strategies (SEO/FB etc)

148. 3

149. 2

150. 1

152. T – Togetherness By this we mean: How are you going to help each other? (as)

155. Make your pie bigger

157. Mcvities

158. Muller

159. Become

160. T – Togetherness Which brands / companies / organisations are you going to use to help you? Are you using some already? How can you maximise their leverage?

161. 3

162. 2

163. 1

165. So what have we learnt today? B. Branding your business E. Evolving your idea G. Guerrilla Marketing R. Relationships and your business E. E – marketing: for all your business A. Adwords: how you can use these T. Togetherness: concept partnering.

166. This… is the start This was just the beginning  Have fun and good luck. And remember…

168. Tomorrow save yourself some money – 1 hour free for you. For the first 6 people / companies we can go through your whole marketing approach and strategy with a 1-2-1.