GMIC 2012 - Halfbrick, presentation by Mr Phil Larsen, 水果忍者开发商
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GMIC 2012 - Halfbrick, presentation by Mr Phil Larsen, 水果忍者开发商
- 2. Phil Larsen • CMO at Halfbrick • In charge of marketing, PR, advertising • Brand expansion and strategy • Works across all projects with different development teams
- 3. Cool guys • Shainiel Deo, CEO • Rinal Deo, CFO • Daniel John, Distribution Manager
- 4. History • Founded in 2001 • Worked on contract projects, DS, PSP, GBA • Began transitioning to take advantage of digital distribution platforms • Established as leader in casual, independent platform markets • Created original App Store content
- 5. Original IP
- 7. Inside the studio • Big family – 60 members of the team • 5 internal teams working on individual projects • Flat, creative structure with unique management team – MOA • Enjoy quality work/life balance • Brisbane, Sydney and Valencia studio
- 10. Multi-talented
- 11. Success • #2 Paid app of all time on iOS • 200 MILLION downloads • Top 10 game in over 80 countries
- 12. Strengths • Theme resonates with China market • Fruit culture • Simple gameplay • Easily ported • Multiple modes • No language barriers
- 13. Future plans • Fruit for every phone • Widespread platform and device reach • Multimedia and web content • Partner with market leading consumer brands • Build premium licensing deals in China • Biggest update in May – Global Announcement next week
- 18. Overview • Halfbrick’s newest hit IP • Action arcade – fly experimental jetpacks! • Luke Muscat, Adam Wood, Sierra Asher • Barry Steakfries – rising franchise • Free with IAP • Available iOS, Android launch June 2012
- 20. Success • Over 25million downloads • 500 billion coins purchased • Our players have taken a joyride to the Sun and back – TWICE
- 21. Goals • Bring Jetpack Joyride to success in China • Increase distribution • Build the story of Barry • Make game accessible for whole family • Full gameplay and licensing support • Showcase at GMIC!
- 22. Thanks from Halfbrick! Moving Forward • New IP for 2012 – games are the future! • Expanding Fruit Ninja and Barry Steakfries franchises • Partner with key groups all over the world to maximize distribution and revenue • Establish as #1 mobile developer in the world with multi-channel approach and focus on our fans
- 23. Thanks from Halfbrick! See you online!