green whynot? pie philosophy & our work...

1. You may ask, why?
We ask, why not?

2. Conventional wisdom demands a cause.
Unconventional wisdom examines the cause & the effect.
• At green.why not? we provoke. We provoke brands to experiment with
their messages, their mediums. We provoke consumers to get actively
involved with the environment.
• pro·voke / prəˈvōk/ Verb
• Stimulate or give rise to (a reaction or emotion, typically a strong or
unwelcome one) in someone: "the decision provoked a storm of
protest".
• Stimulate or incite (someone) to do or feel something, esp. by arousing
anger in them: "a teacher can provoke you into working harder".

3. Conventional wisdom demands an excuse.
Unconventional wisdom expects results at all costs.
• At green.why not? we invoke. We invoke ideas, summoning them from
the deep reservoir of our memories, our experiences. We invoke
participation, co-creating value for brands by making them sustainable.
• in·voke / ɪnˈvo / Verb
ʊk
• To call for with earnest desire
• To call on (a deity, Muse, etc.), as in prayer or supplication.
• To appeal to, as for confirmation.
• To cause, call forth, or bring about.

4. Conventional wisdom demands an explanation.
Unconventional wisdom evaluates underlying intentions.
• At green.why not? we evoke. We evoke niches, creating spaces in the
minds of consumers that can’t be conquered, can’t be breached by other
competing brands. We evoke emotions, bonds that last.
• e·voke / ɪˈvo / Verb
ʊk
• To call up or produce (memories, feelings, etc.): to evoke a memory.
• To elicit or draw forth: His comment evoked protests from the shocked
listeners.
• To produce or suggest through artistry and imagination a vivid impress
ion of reality: a short passage that manages to evoke the smells, colou
rs, sounds, and shapes of that metropolis.

5. the green.whynot’s
At green.why not, we are a team of dedicated young professionals.
With experience behind us, we learn quick and think fast on our feet.
• CGO (chief green officer) Amit Gupta,
with a diverse and multi-disciplinary background experienced with
agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for
over 12 years, green.why not has the strategic edge. An adventure
sports enthusiast and having explored the Himalayas, he is not
afraid to go where no one has gone before. With his passion & love
for the nature he makes sure he finds solutions which lead to
minimum impact to the environment.
D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia
education UK.

6. global green.whynot’s
@ green.whynot, we are more than a team of green
professionals...we have the passion for the environment .
• We believe that everybody who is the best can be part of the
green.whynot Near-Sourcing
• So we opened our doors to the unlimited source of talent &
resources
• Where we have the choice to get the best for the green.whynot
believers (our client)
• Advanced Technology comes to our Advantage connecting us to
achieve seamless delivery of all our projects. We understand
TIME IS @ a PREMIUM.

7. green.whynot? services
BUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS
• BRAND COMMUNICATION
• BRAND ACTIVATION
• BRAND CREATION
• SUSTAINABILITY CONSULTING
Using various Natural MEDIA or MEANS Of Communication
• Social Digital Media
• Personal Digital Media
• The Satellite TV
• FM Radio
• Print & Outdoor
• Packaging (sustainable packaging)
• Indigenous Media (on Ground)

8. green.whynot?
It’s Nice Here
HAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke
MINDS
This is our initiative to give back to the community
• Community Development & Restoration
• Partnering with NGO’s targeted to kids, women , elderly & the
environment
Using MEANS Of Communication, Human & Available Resources
• VIRO-Communication
• Social Exchange of Ideas
• Up-cycle
• Develop sustainable cities & self-sustained villages – intelligent
management of resources

9. indigenous (TM) media
Our indigenous media uses resources available naturally in the surroundings to
create your brand identity.
Our communication style is unique & innovative building conversations in consumer
minds.
MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the
ENVIRONMENT
• HEDGE CRAFTING
• SAND SCULPTING
• CHALK ART
• FLOWER ART – RANGOLI
• PAPER PLANTS – Seeded Paper
• MOSSAGES & CREEPERS
• WALL ENGRAVINGS

10. green.whynot?
Sustainability Consulting
• We are the change agents for the society.
• We partner with organizations interested in or engaged in
projects that aim to create a strong social impact by
providing local sustainable solutions.
• Process Product – Services Innovations – designing for the
environment
IF you want more information on going sustainable email us on
sustainable.whynot@gmail.com

11. Those who ask green.whynot?
• TUNE IN FOLK
• SUNLITE SOLAR
• NECC
• ORA SPA
• ABBOTT
• HUNGARIAN INFORMATION & CULTURE CENTRE
• ORGANIC LO
• It’s Nice Here
• SUPARAANA KA AANGAN
• indigenous media
• SCULPTURE GARDEN in LUTYENS DELHI

12. green.whynot?
greening the market ethics

13. brand creation
creating new brand identity

14. tune in folk
stationery

15. tune in folk
letterhead

16. tune in folk
business
cards

17. corporate presentation templates

25. brand creation
creating new brand identity

26. Ora
Regenesis |Spa
PUNE

27. LOGO

28. Brand Communication
Print Magazine: Cosmopolitan

29. Full Page Ad

30. Full Page Ad

31. Full Page Ad

32. Brand Communication
Outdoor : Hoardings

33. Teasers

34. Revealers

35. Revealers

36. brand collaterals
creating brand communication

37. Sunlite solar
Solar lanterns

38. FOLDER
Front

39. Insert

40. Insert

41. Insert

42. brand campaign
creating brand interaction

43. NECC Campaign
Objective : to increase Consumption & love of
eggs

44. Hoardings

45. BTL

46. Web
Banner

47. PRINT ADS

48. PRINT ADS

49. PRINT ADS

50. Organic Lo
Online Organic Store, India’s first
www.organiclo.com

51. LOGO

52. LEAFLET
Front

53. LEAFLET
Back

54. EVENTS @ green.whynot?

55. SOUK BIZZARE
platform for artists to display their art/talent in
an ambient dining space

56. Video
SOUK BIZZARE
VENUE: OUT OF THE BLUE
ambient dining space

57. indigenous media
SCULPTURE GARDEN IN LUTYENS DELHI
platform for artists/sculptors to display their
art/talent in an ambient garden space.

58. indigenous media
100 delhi
SCULPTURE GARDEN IN LUTYENS DELHI

59. indigenous media
green whynot : terracotta

60. Brand Activation @ green.whynot?

61. ABBOTT – DIGENE FASTMELT
mumbai dabbawala –sampling
2 rounds – OCT 2011 & FEB 2012

62. Distribution Locations
Sachets & Leaflet
• DISTRIBUTION of 100000 each
• AREAS COVERED AS BELOW
• CENTRAL – 40,000
– DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT,
BALLARD PIER, FORT
• WESTERN – 40,000
– CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI,
LOWER PAREL,
• SOUTH MUMBAI – 20,000
– CUFFE PARADE, COLABA

63. DABBAWALA TEAM – PUTTING THE
SAMPLES

64. ACTIVITY EFFECTIVENESS
• 1,00,000 Samples Distributed
• Word of MOUTH by each x3
ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2
Total of 8,00,000 consumers reached @ as low as Re.1
per contact.
ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN

65. green.whynot?
It’s Nice Here
Community development projects
Our bit going back to the society

66. Suparaana Ka Aangan (SKA)
NGO- Gurgaon, Delhi

67. Tree Plantation Drive Oct 2011
million trees gurgaon with the kids @ SKA

68. Aravalli Bio-Diversity Park
million trees gurgaon with the kids @ SKA

69. Aravalli Bio-Diversity Park
million trees gurgaon with the kids @ SKA

70. Aravalli Bio-Diversity Park
million trees gurgaon with the kids @ SKA

71. Kids Movie time Oct 2011
cap gemini sponsored for the kids @ SKA

72. @ the theatre
the kids @ SKA

73. @ the theatre
the kids @ SKA

74. Products made by the Teachers @ SKA- Nov 2011
empowering the NGO

75. Stalls @ the MNC’s – candles – recycled cloth bags
SKA @ Aegis Global

76. So ask,
green.whynot?
call
amit gupta @ +91 9833709822 Mumbai
+91 9873398229 Delhi
email: amitg.whynot@gmail.com
green.whynot on Facebook
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