1. How Social Media Can Help Your
Business Make More Money
- Web 2.0 Media
- Any Website Platform
Offering Social Interaction
http://www.consultingonsocialmedia.com

2. • Largest Increases in Users are over 60
• Larger increases in the baby boomer generation
than the younger generation
• More business owners are utilizing it
- Is your competition using it?
• Large / Small Companies are having major
success with Social Media
• Ex: Starbucks (8 million Facebook fans)

3. Traditional Marketing = Outbound (Interruptions)
- People tune it out!
- Avg person = 3,000 messages / day
- TV, Radio, Print Ads, Spam Email

4. Internet Marketing = Inbound (Permission)
- People decide to hear your message
- SEO, Social Media, Blogging, Newsletters
- Free Trials / Offers

5. - More than 300 million local business searches
per month
- Can you be found?
- Do you have your social media pages
connected together?
- Naked Pizza - $200,000 annual sales to Twitter
- - 5,700 followers = $35.09 per follower

6. How’s your website??
• Your website should be the central component of
your social media strategy
• If your website needs work, best to sort this out
first before getting serious about social media…

8. Blogging
• Blog = ‘web log’
• In essence, an online journal or diary, ordered by date
• Great way to distribute content – Twitter, RSS
• Easy To Use
• But it takes dedication and patience!
• Blogs are a great way to get search engine traffic
• 1 post per week using keywords you want to rank for

9. Social Networking: Twitter
• Don’t spam
• Don’t write boring things – ‘I am eating a pie’
• Inject some personality
• Direct traffic back to your site through links
• Don’t overdo it – 1-2 tweets a day is OK
• Some examples of things to tweet:
• Links to you own great blog posts
• Links to great articles that you found & want
to share
• Special offers (within reason)
• Topical issues relating to your industry
• Questions/polls/discussion items

10. Social networking: Facebook
• Who doesn’t have a Facebook account?
• Over 850 million users worldwide
• Facebook Fan Pages for business
• Fan Page Advertising
• Easily Integrate your website with facebook
with a simple facebook widget on your site

12. LinkedIn
• Over 10 million users worldwide
• Unlike Facebook, it is a professional network that
uses the ‘six degrees of separation’ principle
• Things you can do:
– Create a company profile
– Actively ‘recruit’ people to link to you after you work
with them
– Respond to Q&A and set yourself up as an expert in
your field
– Recommend others and get recommended –
– Ask for introductions to key people via your network
– Join relevant groups; post articles, job offers

14. Reputation Management
• Twitter Search – http://search.twitter.com
• Set up Google Alerts – http://www.google.com/alerts

15. • It’s not Twitter, Facebook, or any new media
platform.
It’s….

16. Online video
• Video is the biggest growth area of 2012.
• Over 20 hours of video every minute is
uploaded to YouTube
• Video can be done cheaply
• Viral impact can bring thousands of visitors to
a website in a short space of time
• Website Is 63 Times More Likely To Be
Viewed With Using Video!

17. Let’s Make Money!
• Like most things, it won’t happen overnight
• Give Valuable Content
• Give Out Specials and Coupons
• It’s not unlike ‘real’ networking!
• Meet people, build relationships, listen, share
knowledge, ask/answer questions, build trust
• There’s no sustainable ‘get rich quick’ option

18. Let’s Make Money!
• Follower/Friend/Fan = Prospect
• A bigger ‘signature’ on the web results in
greater discoverability and increased traffic to
your website – organic traffic, search engine
traffic
• Establish yourself as a credible industry
player through advice, comments, articles
posted

19. Let’s Make Money!
• Involvement in social media channels creates
‘openness’ and ‘accessibility’
• Employee loyalty through internal initiatives –
alumni pages, social pages, photo galleries
• Use social media alerts to avert a PR disaster
• Use social media to avert poor hiring
decision.

20. Your Action Plan
• Secure your names on Twitter, Facebook, etc
• Sort out your website!
• Check out what your competitors are doing
• Establish a Plan
• Setup Social Media Sites
- Do some tweeting
– Set up profiles on main sites
– Subscribe to/comment on industry blogs
– Connect with associates on these social Sites,
LinkedIn, Facebook, Twitter & Google+
• Read and Learn

21.  Anderson
 Consulting On Social Media
 anderson@consultingonsocialmedia.com
 http://www.consultingonsocialmedia.com