The presentation was just given as part of a Pre-COP15 conference on developing sustainable leaders through traditional management schools. This presentation is very much focused on our model, and while only half way through the current year's program, we are already seeing great things as: 1) the course actively engages student concerns, and supports them as they develop a business case for change 2) The course is not an elective, but is part of the core curriculum (i.e. required for graduation), and integrates with other core topics (finance, operations, marketing, etc) 3) The course is tangible. Lessons learned through the first semester are put into place through the second semester partnership.

1. Retooling Leaders for the Future
Changing MBA Curriculums
to Breed Responsible Leaders

2. The World Awakes
Solutions:
Conversations
Conversations about climate change have largely driven by, or depended
on, politicians, environmentalists, or venture capitalists

3. Traditional Definition Drive
Traditional Solutions
In China, sustainability is being framed by different constraints
……..constraints that were far more personal than “carbon”
Labor Safety
Consumer Safety
Urban Planning & Urbanization
Food & Agriculture
Landfills & eWaste
Overpackaging
Healthcare (Elderly & Family)
Resource Management
Traffic and Transport
Air, Food, and Water Quality
Income Gap – Poverty Alleviation

4. CEIBS in Transition
1. BGRC 2.0
2. Green Campus
3. CSR Club
2007
1. BGRC 3.0
2. Green Campus
3. CSR Club
4. Enterprise Solutions to
Poverty
5. Innovate China
6. Cleantech Conference
7. Energy and Env .Club
2008
1. BGRC 4.0
2. Green Campus
3. CSR Club
4. Enterprise Solutions to
Poverty
5. Ethics Day
6. Club Leadership Election
7. Green Campus Growth
8. RLP Curriculum
2009
Being Globally
Responsible Conference
2006
Established to incubate and develop China’s future business leaders,
the CEIBS process has begun to change to meet student needs
It was a process started by ONE student, but has now become part of the core
curriculum

5. Sustainability & Responsible
Leadership Project
Clean Technology
• Smartgrid
• Biofuels
• Transportation
• Waste-to-energy
• Water Filtration
• Clean Coal
• Renewable Energy
• Carbon Offset/ Trading
EconomicsBuilt Env.Manufacturing Resources Civil Society Social Services
Land Use
Renewable Mat’ls
Food & Agriculture
Forests and Parks
Bodies of Water
Labor Pools
Waste Mgmt
Air Quality
Life Cycle Analysis
Closed Loop mfg.
Product Design
Packaging/ Waste
Logistics/ Transport
Ethical Supply Chain
Quality Control /
Assurance
Recycling & eWaste
Financial Mkts
Green Economies
MFG Vs Services
Urbanization
Rural/ Urban Gap
Consumer Spdg
Green Consumers
Urban Planning
Building Materials
Urban Transport
Greenspace
Energy Efficiency
Water Usage
Build Retrofitting
Building Operation
Affordable Housing
Civic Engagement
Philanthropy
NGO Devlopment
NGO Capacity
Social Enterprises
Cultural Preservation
Consumer Safety
Community Prog.
Healthcare
Education
Poverty Alleviation
Elderly Care
Job Training
Rehabilitation &
Counseling
Financial Services
2 Semester Program Required for Graduation
• 1 semester research/ 1 semester partnership
•Deliver Research paper and business plan
CEIBS Goals
•To institutionally support society by leveraging student, faculty, alumni relationships
•Improve student awareness of pressing social and environmental challenges
•To provide a profound, integrative experience for students to learn from
Basic Model
•Integrates academic setting and hands on experience
•Flexible platform that engages student interests (They could choose own topics)
•Show students the business cases for sustainability

6. Sustainability & Responsible
Leadership Project Partners

7. Critical Drivers
Programs with clear goals
• Goals should be tangible by all parties, and realistic
“open source” platforms
• Gradual and sustainable curriculum development.
• Avoids costly mistakes in resource commitment
• Fits CEIBS’ general-management, China-centric positioning, and limited resource pool
• Leads to close collaborations between school (faculty, admin and students), corporate partners,
community members and government units
Programs with scale and impact
• Collaboration with Europe China Center for Leadership and Responsibility (ECCLAR) and Europe China
Business Management Training Project (ECBMT)
• Develop collaborative relationships with regional schools and communities
• World EXPO partnership
Integration
• New courses (Sustainable Marketing) and clubs (COIN - Community Outreach and Inclusion Network)
• Integration of existing course through increased staff collaboration
• Continue integration of BGRC and RLP

8. “In the end, environmental, social and economic sustainability cannot
be separated. A sustainable planet must include a sustainable
human civilization – resilient human systems that respect the
complicated relationships among poverty, human rights, economic
development, environmental health, and human success”
- Institute for the Future, 2008
Lydia Price
Associate Dean and Academic Director MBA Program
plydia@ceibs.edu
Richard Brubaker
Visiting Professor – Sustainability and Responsible Leadership
brichard@ceibs.edu