1. Berlin, 26. November 20
12

2. Key Take Aways
 Memory technology matters!
 All aspects count: T Q R C D + E
Samsung’s technology lead helps to save
 Infrastructure cost
 Service & maintenance cost
Samsung’s Memory products combine highest performance with
lowest power consumption
 At no price premium!
Servers should not be bought as black boxes
 ensure Samsung’s best technology is on board!
2/29

3. Why are we here today?
3/29

4. Production Locations
Giheung Austin,
. Since 1983
. Area: 1.4Mm2
USA
. Since 1996
. Workforce: 12,400
. Area: 73Km2
. Workforce: 2,300
Hwaseong
. Since 2000 Suzhou,
. Area: 1.6Mm2 China
. Workforce: 16,400 . Since 1994
. Area: 10Km2
Onyang . Workforce: 2,800
. Since 1991
. Area: 43Km2
. Workforce: 5,000
4/29

5. Global Operations
SNRC
Eindhoven, Netherlands
Europe HQ(DS) America HQ(DS)
SESS, SSL, SESL San Jose, U.S.
Frankfurt, Germany SSCR
Suzhou, China
SESLK Hangzhou, China SAS & SARC
China HQ(DS)
Voderady, SIRC Austin, U.S.
Shanghai
Slovakia Tel Aviv, Israel
SEPHIL
Southeast Asia HQ(DS)
The Philippines
Singapore
Production Sites 6
R & D Center 4
Sales Subsidiaries (Regional HQs) 4
5/29

6. Contents

7. Macro Global Trends Impacting Datacenters
• Device convergence: compute capabilities in your hand
7/29

8. Macro Global Trends Impacting Datacenters
• Explosive datacenter traffic growth
8/29

9. Memory & SSD Requirement
• Memory products in Servers are getting more important as data traffic grows
Server Memory GB/sys Trends SSD Shipment Trends
1,000GB 8.0M 456GB
894GB Enterprise SLC
High-end Servers Enterprise MLC
GB/System 385GB
800GB
690GB 6.0M
301GB
600GB 524GB 613GB
Mid-range 4.0M 233GB
400GB 356GB 447GB 165GB
248GB 326GB
2.0M
200GB
201GB
241GB Entry
77GB 104GB
29GB 36GB 53GB
0GB 0.0M
2011 2012 2013 2014 2015 2011 2012 2013 2014 2015
Sources : IDC Jun’11 Sources : IDC Jun’11
9/29

10. Contents

11. Today’s Business Demands on the Datacenter
11/29

12. Business Challenge 1: Improving IT Efficiency
• Virtualization is unlocking efficiencies in the Datacenter
Server Memory GB/sys Trends
1,000GB
894GB
High-end Servers
800GB
690GB
600GB 524GB 613GB
Mid-range
400GB 356GB 447GB
248GB 326GB
200GB
201GB
241GB Entry
77GB 104GB
29GB 36GB 53GB
0GB
2011 2012 2013 2014 2015
Sources : IDC Jun’11
12/29

13. Virtualization: Unintended Impacts/Risks
• Virtualization creates performance gap for storage solutions
13/29

14. Contents

15. Samsung SSDs: Better Way to Bridge the Gap
• Higher performance: leading to more business transactions per minute
15/29

16. Cost per Performance that Delivers Value
• SSD provides 11 times more efficiency in terms of performance
16/29

17. “Some are more equal than others”
Memory Power Consumption as measured in 96GB server
Green Green Green
DDR3-G1 DDR3-G2 DDR3-G3
65.3W 34% 67% Savings
Savings
42.8W 21%
Savings
33.6W 35%
Savings 21.8W 20.3W
Technoloy 50nm class 40nm class 30nm class 20nm class 20nm class
Interface DDR3 DDR3 DDR3 DDR3 DDR3
Density 2Gb 2Gb 2Gb 4Gb 4Gb
Voltage 1.5V 1.5V 1.35V 1.35V 1.25V* Optional Solution
*
Source: Samsung Lab. Considered with an 8 hours active and 16 hours idle status in server
17/29

18. Reducing Cooling Costs via Thermal Efficiency
• Samsung Green Memory Solution improves thermal efficiency by 28%
+61.9 +40.8
Air Air
Flow Flow
50nm class DDR3 solution 20nm class DDR3 solution
18/29

19. Significant Noise Reduction
• Samsung 20nm class 4Gb-based 1.35V DDR3 can reduce server fan noise by 17dB,
as it needs less thermal cooling than a common 50nm class 2Gb-based 1.5V DDR3
[Sound Level]
Traffic on a
[uPa] [dB]
busy roadway
700K 91
(80~90dB)
600K 90
Hearing Damage
500K 88
(85dB, Long-Term
Exposure) 400K 86
300K 84
Passenger Car
200K 80
(60~80dB)
100K 74
Normal Conversation 0K
Current Solution Green Solution 3
(40~60dB) 50nm Class 2Gb 1.5V DDR3 20nm Class 4Gb 1.35V DDR3
19/29

20. Quality is in Samsung‘s DNA
Samsung manufactures and optimizes each element to work together
20/29

21. Green Memory Solutions: Reducing Power
29% reduction in Server-level power consumption
21/29

22. Green Memory Solutions: Datacenter TCO
(in US)
(Savings in Germany: assuming 0.113€* per KWh: 150k €)
* Average electricity cost for industrial users with power consumption btw. 0.5 – 4MW in 2011
Source: Wikipedia, Stat. Bundesamt, Bundesverband für Strom und Wasserwirtschaft 22/29

23. Quality is in Samsung‘s DNA
Disaster Recovery: 59% less power, 2.6 times faster!
Green DDR3 + SSD
23/29

24. The Proven Samsung Advantage
European studies with industry leaders
October 2010 September 2011 February 2012 November 2012
• Microsoft, Intel, Fujitsu, • SAP, Intel, Samsung • Microsoft, Samsung • Microsoft, Dell, Samsung
Samsung, TÜV • 50nm vs. 30nm class • 40nm vs. 20nm class • 50nm vs. 20nm
• 50nm vs. 30nm class • In-Memory • SSD vs. HDD, Cloud • DRAM and SSD
• Virtualisation • Cloud implemenation • BIG DATA, DRAM and SSD
40% higher efficiency 40% faster data- 14.5 times faster and 14.5 times faster and
23% power savings throughput saves 94% of system saves 94% of system
on datacenter level 20% power reduction power consumption power consumption
SSCF 2010 24/29
Samsung Semiconductor CIO Forum

25. Projekt: RECS® | Box
Resource Efficient Computing & Storage
• Schnellster CPU-Cluster auf der International Super-computing
Conference (Hamburg 17. - 21.06.2012)
• Erster Platz beim Linpack-Benchmark in der Kategorie reine
CPU-Cluster (ohne Grafikkarten-Beschleuniger).
• 2.400 Gigaflops Rechenleistung bei 3 KW Verbrauch
• Low-Voltage-DRAM: Einsatz neuartiger Samsung DDR3-Module
(128 GB Samsung Green Memory)
• 256 GB Samsung SSDs
• Bis zu 67 % geringerer Energieverbrauch durch Low-Voltage-
Technologie
• Geringerer CO²-Ausstoß, weniger Kühlung nötig,
Materialeinsparungen
25/29

26. Herausforderung Warmwasserkühlung in Supercomputern
• MEGWARE “CoolMUC” – Supercomputer am Leibniz-Rechenzentrum Garching
• Wasserkühlung von CPUs, Chipsätzen, Speichermodulen und VRMs direkt im Server
• Transport von 85% der Wärme nach außen, keine Lüfter mehr notwendig
 Extrem hohe Effizienz durch
 Warmwasser-Direktkühlung (Wasser kühlt 4000x mehr als Luft)
 Nachnutzung der Abwärme für die Kühlung konventioneller IT-Technik
 Verwendung energieeffizienter Komponenten, z. B. Speichermodule von Samsung
MEGWARE Hochleistungsrechner „CooLMUC“ Wasserkühlung im Server 26
26/29

27. Key Take Aways
 Memory technology matters!
 All aspects count: T Q R C D + E
Samsung’s technology lead helps to save
 Infrastructure cost
 Service & maintenance cost
Samsung’s Memory products combine highest performance with
lowest power consumption
 At no price premium!
Servers should not be bought as black boxes
 ensure Samsung’s best technology is on board!
27/29

28. How to get Samsung Green Memory
+
Talk to your responsive system
vendor and ensure :
Latest Samsung Green Memory
Technology (DDR3 and SSD) is used
28/29