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Agriculture Supported Communities

Cynthia James
Food Production Specialist
Rodale Institute
cynthia.james@rodaleinstitute.org
610-683-1439
                         ©2012 Rodale Institute
What is Rodale Institute?




                ©2012 Rodale Institute
What is organic?
Organic is a way of gardening and farming that mimics natural systems.




                            ©2012 Rodale Institute
What is organic?

Organic is:

    Grown with “tried-and-true” biological methods
     that rely on beneficial microbes.

    Growers use compost, crop rotations and cover
     crops instead of chemical additives.

    Certified organic meat, eggs and dairy come from
     animals with 100% organic feeds and access to
     the great outdoors.




                            ©2012 Rodale Institute
Conventional Ag = Thoroughbred




              ©2012 Rodale Institute
Organic Ag = Draft horse




               ©2012 Rodale Institute
Organic is the answer



     Organic farming has
       the strength to not
      only feed the world,
     but to feed the world
              well.




               ©2012 Rodale Institute
Agriculture Supported Communities



            A unique twist on CSA…

       Members receive a seasonal “share” of
       produce each week that can be picked
           up at a local community site.

         Pay-as-you-go from week to week
      instead of paying hundreds of dollars for
             the whole season up front.




                    ©2012 Rodale Institute
Agriculture Supported Communities



     Fresh, locally-grown organic
     produce at affordable prices!




               ©2012 Rodale Institute
Agriculture Supported Communities
How does it work?
  Members can choose between
   $10, $15 or $25 share size.

  A share consists of 1-2 bags of
   fresh organic produce each
   week containing a diverse
   rainbow of flavors that can
   include vegetables and herbs.

  Additional items are available at
   pick-up sites for an extra fee,
   such as flowers, apple cider,
   eggs and more.

  The typical season runs from
   June – November.
                          ©2012 Rodale Institute
Agriculture Supported Communities

Pay-as-you-go

  Commitment statement

  Pay at the site, minimum one
   week at a time

  Cash, credit card, SNAP!




                         ©2012 Rodale Institute
Agriculture Supported Communities

ASC at Rodale Institute
   Four community pick-up sites

   155 members in pilot year

   Growing on a total of four
    acres

   55 different crops and more
    than 85 varieties




                           ©2012 Rodale Institute
Agriculture Supported Communities

Feeding communities, growing new farmers…
  Training grounds for future farmers.

  Eight interns this season learning every
   aspect of starting up, maintaining and
   running a small organic grower’s business.

  Everything from organic growing techniques
   to garden planning and soil health,
   greenhouse growing, straw bale gardening,
   using the right tools and machinery.

  Setting up the business—writing a business
   plan, marketing the program, establishing
   community relationships, providing nutrition
   education and solidifying partnerships.

                              ©2012 Rodale Institute
©2012 Rodale Institute
Agriculture Supported Communities
THE GOAL:
 Interns will go back to their communities to
  start their own ASC businesses increasing
  job opportunities and availability of fresh
  organic produce in communities with low-
  access.

 Shareholders not only get good food, but are
  also supporting organic agriculture, the web
  of local food systems, and community health.




                       ©2012 Rodale Institute
Urban Growing Technique

Straw Bale Gardens
  A solution for poor soil and small spaces

  Less expensive than raised beds

  Plant earlier in the season

  Two-season growing medium and no
   waste; use the straw for soil-building or
   mulch

  Grow anything anywhere!




                             ©2012 Rodale Institute
©2012 Rodale Institute
©2012 Rodale Institute
©2012 Rodale Institute
Urban Growing Technique
Straw Bale Gardens: How To
   Pick a site with easy access to water and
    set up your bales.

   Soak bales completely with water.

   Let sit for 7-10 days, giving bales time to
    heat up and then cool down.

   Cut a hole in the bale big enough for
    transplant root ball.

   Fill hole with compost and insert plant.

   Make sure bales get watered at least
    once a day. NOTE: Bales do dry out
    more quickly than planting in the ground.
                           ©2012 Rodale Institute
Agriculture Supporting YOUR Communities

            Share your knowledge…

         Create an active food community
           Build a sustainable business
           Revitalize the local economy

              Get your hands dirty!



Cynthia.james@rodaleinstitute.org
610-683-1439

                      ©2012 Rodale Institute

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Agriculture Supported Communities

  • 1. Agriculture Supported Communities Cynthia James Food Production Specialist Rodale Institute cynthia.james@rodaleinstitute.org 610-683-1439 ©2012 Rodale Institute
  • 2. What is Rodale Institute? ©2012 Rodale Institute
  • 3. What is organic? Organic is a way of gardening and farming that mimics natural systems. ©2012 Rodale Institute
  • 4. What is organic? Organic is:  Grown with “tried-and-true” biological methods that rely on beneficial microbes.  Growers use compost, crop rotations and cover crops instead of chemical additives.  Certified organic meat, eggs and dairy come from animals with 100% organic feeds and access to the great outdoors. ©2012 Rodale Institute
  • 5. Conventional Ag = Thoroughbred ©2012 Rodale Institute
  • 6. Organic Ag = Draft horse ©2012 Rodale Institute
  • 7. Organic is the answer Organic farming has the strength to not only feed the world, but to feed the world well. ©2012 Rodale Institute
  • 8. Agriculture Supported Communities A unique twist on CSA… Members receive a seasonal “share” of produce each week that can be picked up at a local community site. Pay-as-you-go from week to week instead of paying hundreds of dollars for the whole season up front. ©2012 Rodale Institute
  • 9. Agriculture Supported Communities Fresh, locally-grown organic produce at affordable prices! ©2012 Rodale Institute
  • 10. Agriculture Supported Communities How does it work?  Members can choose between $10, $15 or $25 share size.  A share consists of 1-2 bags of fresh organic produce each week containing a diverse rainbow of flavors that can include vegetables and herbs.  Additional items are available at pick-up sites for an extra fee, such as flowers, apple cider, eggs and more.  The typical season runs from June – November. ©2012 Rodale Institute
  • 11. Agriculture Supported Communities Pay-as-you-go  Commitment statement  Pay at the site, minimum one week at a time  Cash, credit card, SNAP! ©2012 Rodale Institute
  • 12. Agriculture Supported Communities ASC at Rodale Institute  Four community pick-up sites  155 members in pilot year  Growing on a total of four acres  55 different crops and more than 85 varieties ©2012 Rodale Institute
  • 13. Agriculture Supported Communities Feeding communities, growing new farmers…  Training grounds for future farmers.  Eight interns this season learning every aspect of starting up, maintaining and running a small organic grower’s business.  Everything from organic growing techniques to garden planning and soil health, greenhouse growing, straw bale gardening, using the right tools and machinery.  Setting up the business—writing a business plan, marketing the program, establishing community relationships, providing nutrition education and solidifying partnerships. ©2012 Rodale Institute
  • 15. Agriculture Supported Communities THE GOAL:  Interns will go back to their communities to start their own ASC businesses increasing job opportunities and availability of fresh organic produce in communities with low- access.  Shareholders not only get good food, but are also supporting organic agriculture, the web of local food systems, and community health. ©2012 Rodale Institute
  • 16. Urban Growing Technique Straw Bale Gardens  A solution for poor soil and small spaces  Less expensive than raised beds  Plant earlier in the season  Two-season growing medium and no waste; use the straw for soil-building or mulch  Grow anything anywhere! ©2012 Rodale Institute
  • 20. Urban Growing Technique Straw Bale Gardens: How To  Pick a site with easy access to water and set up your bales.  Soak bales completely with water.  Let sit for 7-10 days, giving bales time to heat up and then cool down.  Cut a hole in the bale big enough for transplant root ball.  Fill hole with compost and insert plant.  Make sure bales get watered at least once a day. NOTE: Bales do dry out more quickly than planting in the ground. ©2012 Rodale Institute
  • 21. Agriculture Supporting YOUR Communities Share your knowledge… Create an active food community Build a sustainable business Revitalize the local economy Get your hands dirty! Cynthia.james@rodaleinstitute.org 610-683-1439 ©2012 Rodale Institute