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How digital has changed marketing strategy (& how it's changing again)
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How digital has changed marketing strategy (& how it's changing again)
1.
Digital Brand Marketing Strategy
2.
V1 Brand = Product
+ Personality
3.
4.
5.
6.
7.
V2 Brand = Context +
Currency
8.
9.
10.
11.
12.
13.
V3 Brand = Application +
Involvement
14.
15.
16.
17.
18.
19.
20.
Dramatise Augment Embed
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