The Internet market is a small but growing sector with penetration rate of roughly 11%. Mongolia has a population of approximately 3 million (U.S census bureau, 2010) with GDP per capita USD2,027(ppp) according to IMF. The sparse population density of 2 people per km² inhibits the modernization of fixed infrastructure. With distinctive go-to market strategy in device pairing and service plans, Telemax challenged the 20+ ISP rivals that had inflexible subscription plans comprising of dial-up, DSL, ADSL, and fiber optic-based services that were more suited to large-scale enterprise usage. Find out how Greenpacket helped addressed the broadband users on-the-move with its modems.

1. Telemax, Mongolia
4G Data and Internet Rising
“Telemax’ superior network performance is attributed to the continuous innovation and
partnership with Greenpacket. The breakthrough high-performance gain modem of the DX and
UT is reliable and effective, serving the segment market for personal and residential domains.”
Bayarbat Ariunbold
Chief Operating Officer
Telemax Communication
Telemax Communication LLC is part of
Wireless Internet Rising
the Altai Holding investment and
conglomerate companies in Mongolia The Internet market is a small but growing sector with penetration rate of
with diversified investments in areas roughly 11%¹. Market penetration continues to remain strong in the urban
such as retail, hotel management, IT, centers, with a rising urban population. Government initiatives such as the
telecommunication, finance and securities. e-Mongolia National Program are helping to spread Internet awareness and
usage throughout the country. An FttB project covering all Ulaanbaatar
Telemax launched its 802.11e WiMAX in districts, hotels, schools, and government houses are developing as a
the 2.5GHz band to offer wireless transition to advanced communication services.
Internet service in 2009 in the city of
Ulaanbaatar, the capital city in Mongolia 1 Source : Internet World Stats 2010 Penetration by Population
and home to about a third of the
nation’s population, serving 4G data
and voice in the city as well as plans to
extend services to some of the outer
cities of Ulaanbaatar where wired
infrastructure is lacking.

2. Customer Objectives Winning Strategy
• Provide fixed wireless Internet
broadband to urban population Mongolia has a population of approximately 3 million (U.S census bureau, 2010)
• Provide converged broadband with GDP per capita USD2,027(ppp) according to IMF. The sparse population
service for data and high speed density of 2 people per km² inhibits the modernization of fixed infrastructure.
Internet
With distinctive go-to market strategy in device pairing and service plans, Telemax
challenged the 20+ ISP rivals that had inflexible subscription plans comprising of
dial-up, DSL, ADSL, and fiber optic-based services that were more suited to
large-scale enterprise usage. The concentration of urbanites and light business
users flourishing in main cities presents untapped opportunity as a result of
e-commerce growth. A key enabler of online businesses is spurred by versatile
modems with capability to enable multiple services such as online banking, online
shopping and Internet marketing.
Figure 1 : UT Modem
Product Facts
Solution for Success
• High gain antenna
• Smart Signal Transmission Taking into consideration the assessment of user demographics, commercial
Algorithm needs and service needs, Greenpacket’s UT250 modem was ideal for addressing
• High transmission power up to broadband users on-the-move. It is a light-weight, easy to carry USB modem that
28dBm (DX Tower modem) is packed with practicality and performance.
• High transmission power up to
24dBm. (UT modem) Understanding the limitations of city dwellings and indoor performance due to
• Wi-Fi compatibility (DX Tower penetration losses, the DX250 modem is designed with Wi-Fi compatibility to
modem) boost indoor coverage. The DX250 is a high performance modem, with industry
grade specifications suited for residential and light business (SoHO) users requiring
voice, data, fax applications with 2 LAN ports and 2 voice ports with QoS support
to ensure reliable service.
Key Benefits to Telemax
• Establishing key service
Both the UT and DX incorporates advanced antenna technology capable of
differentiation for high quality
data applications.
selecting the best signal quality for better uplink performance and higher
• Extending coverage and service transmission power for improved SINR to reduce penetration loss. It is
to urban and residential users. aesthetically designed and functional with minimal requirements of technical
configuration to fit usage, embodying a true plug-and-play experience.
The unique features of the UT and DX helped set the competition apart with more
users getting online for equivalent or better speeds at fair price package options.
Figure 2 : DX Modem