How to Win Consumer Confidence in a Cynical Age

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Ryan Slack

Technologie Économie & finance

Trust is the New Black
How to Win Consumer Confidence in a
Cynical Age
Diana Verde Nieto
8th April 2014

DO YOU TRUST ME?
•  I founded a charity that builds schools
•  I support Manchester United
•  I pay all my bills on time
•  I launched three businesses
•  I’ve never finished a diet
•  I never buy the Big Issue
•  I’ve run six marathons

WHY DOES IT MATTER?
Trust = Money, honey

MILLENIALS BELIEVE THE
PURPOSE OF BUSINESS IS TO:

THE CHALLENGES THAT FACE
SOCIETY AND DEMAND THE
ATTENTION OF BUSINESSES
Deloitte – The Millenial Survey 2014

(SOME) BRANDS ARE
TRUSTWORTHY
•  Have a Social Mission
•  Do Social Good
•  Increase Social Impact
•  Reduce Environmental Footprint
•  Innovate
•  Care about their communities (internal and
external)
•  Improve people’s lives

ALLOWING YOUR CONSUMERS
TO SAY ‘I TRUST YOU’
Imagine if you had a 3rd party certificate that allowed your consumers to tell
you and everyone else that they trusted you…..

Technology is unlocking people’s sense of their own power
and harnessing it for good

Diana@positiveluxury.com - + 44 203 582 3212

!
w w w . p o s i t i v e l u x u r y . c o m !
!
BRA
N
D S T O T R
U
ST
POSITIVE LUX
U
RY

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